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National Wildlife Federation’s Social Media Strategy Danielle Brigida [email protected] @starfocus @NWF

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Our social strategy and how it has evolved.

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Page 1: National Wildlife Federation’s Social Strategy

National Wildlife Federation’s Social Media Strategy

Danielle [email protected]@starfocus@NWF

Page 2: National Wildlife Federation’s Social Strategy

Our mission is to help…

Goals: Increase reach, engagement and revenue

Page 3: National Wildlife Federation’s Social Strategy

Earn Trust: Edelman Trust Barometer

Page 4: National Wildlife Federation’s Social Strategy

Important to be Present

Page 5: National Wildlife Federation’s Social Strategy

Integrate Social Media With Your Other Strategies

Page 6: National Wildlife Federation’s Social Strategy

Developing a Social Strategy

Image: Flickr / Iowa Red Bulls

• Identify audience

• Specific goals

• Capacity/Time

• Outreach plan

• Long-term plan

Page 7: National Wildlife Federation’s Social Strategy

National Wildlife Federation on Facebook

• 20+ Pages

• 5+ Groups

• 3 Large Causes

Page 8: National Wildlife Federation’s Social Strategy

NWF Programs on Twitter

@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea

@forestjustice @akglobalwarming @nwfpacific @mountainaura

WildlifeAction

Page 9: National Wildlife Federation’s Social Strategy

We Explore Communities = Reach

Gardeners Caregivers Locally Concerned EnthusiastsCaregivers Activists

Page 10: National Wildlife Federation’s Social Strategy

Internal Communication

Page 11: National Wildlife Federation’s Social Strategy

We Listen All the Time

Page 12: National Wildlife Federation’s Social Strategy
Page 13: National Wildlife Federation’s Social Strategy

Test and Track Results

Page 14: National Wildlife Federation’s Social Strategy

We Use Small Act Thrive to Track Interactions

Page 15: National Wildlife Federation’s Social Strategy

What We Measure and Track:

• Sharing behaviors

• Mentions in blog posts

• Traffic from social media

• Actions, volunteers, donations

Page 16: National Wildlife Federation’s Social Strategy

Share What You Find

Page 17: National Wildlife Federation’s Social Strategy

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