nationwide @ oi15
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How to build a social media strategy to meet your business needs Paul Beadle, Head of Social Media & Digital Communications
Northampton Town and County Freehold Land Society Formed 1848, later became the Anglia Building Society
We’re very old But we’ve always been innovators
43% growth in mbl users 65% increase in mbl transactions 37% rise in digital log-ins 21% more digital sales
October 2011: Set up @NationwidePress Twitter
January 2012: Implemented online monitoring
September 2011: Social Media Team created
December 2011: Began social media project
December 2011: Social Media Forum of key stakeholders December 2011: Created governance
Throughout 2012: Created Main Sites
Reputation Management
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• Issues monitoring and management
• Engaging the media and key influencers
@paulbeadle [email protected]