Native AdvertisingRucha Shukla

What is Native Advertising?

It is a form of paid for media where the ad looks natural and blends into the user experience in which it is placed.

Some Types of Native Ads

Some Types of Native Ads Contd.

Sponsored Content

Sponsored Content is content made on behalf of brands in special content studios. Some publishers that use sponsored brands are Time Inc, Forbes, Wall Street Journal, New York Times, and The Guardian, as well as new media companies like Buzzfeed, Thought Catalog, Slate and many others.

Example

The BuzzFeed Creative team built these ad/articles for Pepsi and Starbucks with the same design, headline format, and imagery people are used to from BuzzFeed so they blend in.

Closeup

Starbucks gets to promote its Frappuccino product at the beginning and end of the post and gets a giant Facebook Page Like button and timeline on BuzzFeed..

Is it working?

Apparently, BuzzFeed’s native ads are working, as it expects around $120 million in sales this year. People are in fact clicking these posts and reading them. Some are even sharing them. 

More Proof Native Works

Questions

Have you ever clicked on something because of native advertising? What was it? Do you like native ads or do you think they are deceiving?

Sources:

http://www.sharethrough.com/nativeadvertising/ http://nativeadvertising.com/ https://techcrunch.com/2014/08/12/buzzhome/