native advertising formats
TRANSCRIPT
Screens with different Ad formats
Native Advertising / Scalable Content Distribution
Teaser Content + Content
Content Distribution in the past Content Distribution today
Native Advertising
• Native Advertising is the scalable
distribution of content marked as
advertisment to topic- and target group
relevant media. It is individualized in form,
function and visual appearance and can
be shared on social media and enables a
detailed monitoring.
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
Ad Formats
Ad-Out
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
After clicking, the user is redirected to an external page. This is a traditional Text-image. The visual embedding is its only
native element.
Ad-In
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
After clicking, the user is redirected to an article with
full-value content. The „Ad-In“ is advertised with a native
teaser.
The advertisment is an element within the published media.
The user doesn‘t have to leave the medium he trusts.
The campaign runs simultaneously on multiple
publishing media. It is automatically delivered and
adjusted to the mediums form, function and visual appearance
Pictures are scaled, fonts, titles and teasers are adjusted and a title and a short description are
generated automatically.
A native ads campaign is delivered on mobile devices without any
limitations as well. The teaser is marked as an
advertisement.
After clicking, the user
is directed to the content that is placed within the medium.
The formats
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
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Native Video is also advertised with
Teasers
After clicking on the teaser, the
background freezes. The video can be
placed with or without background branding.
The video can be shared on social media
as well.
Visualization of content performance on the heat- and click map
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