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Project Reference: BTEC LEVEL 2 DIPLOMA IN ART AND DESIGN
Title: NATURAL BEAUTY?
Timing within Course: Level 2, Term 1 and parts of term 2, 2014
Start Date: w/c 15th September 2014
Assignment schedule: Teaching & Learning: 15/09/1416/12/14Interim Assessment: 14/01/1525/02/15Final Assessment: 25/02/15
Artists in charge of Project: Moni Aksdal
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Units: Unit 2:Visual Communication (In part)Unit 13: Working with Visual Art Briefs (In full)
Relevant Departmental Notes: Your personal blog is regarded as part of your work and will be
marked accordingly, alongside your sketchbook
Evidence: This will be in the form of sketchbook work, maquettes, final outcomes,research, photographs and Tumblr; blog books.
Grading criteria: Pass / Merit / Distinction are attainable
English and Maths: This project will include functional skills in English and Maths. Please bear in mind
your industry requires eloquentuse of English and accurate use of figures, to which end, the continuingdevelopment of these skills are firmly embedded inside all your work.
Note on copyright and plagiarism: This process will require independent research. Copying from theinternet and additional sources is not appropriate and violates copyright and will be classed as plagiarismunless fully annotated and credited. You must make your work your own. We need to see that you have anunderstanding of the areas that you have researched. Copying work directly from ANY source will not betolerated. If you quote ANY existing material you must put it in quotation marks and in brackets, attributethe source / author. For example: Copying is cheating (Robbie McGovan, 2014, Miskin Theatre)
For a more in depth analysis of what is required, refer to the Assessment Criteria Gridson the Level 2Artists Expand Blog.
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THE BRIEF
Mi ki A t h h b d A ti t d D i t d f i ll d
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Miskin Artsand define the brief further. Develop your ideas with mind maps, mood boards, initial ideas and alternativeideas showing your design development. Evidence your use of specialist materials and techniques taughtto you in your workshop sessions. Master these skills ready for your interim assessmentperiod, whereyou will present to your tutor as individuals. (Unit 13, P3, M3, D3)
4:Be able tocomm unicate design ideas using 2D visual comm unicat ion techniquesBycommunicating your design ideas using 2D visual communication techniques, as demonstrated in yourworkshop sessions. For this, you should communicate ideas through your making skills and evidence.Again, show how your research has informed your ideas and processes by recording constantly in yoursketchbooks with notes, photos, thum bnai l sketches and maquettes. Show clearly how you havereached your final design outcome. (Unit 2, P2, M2, D2)
5: Be able to use and discuss fo rmal elements in 2D visual communicat ion and wo rking w ith VisualArt Briefs by using formal elements in your 2D Visual Art communication. Therefore you need to use thecorrect terms for materials, techniques and reference the formal elements in your work. Make notes in yoursketchbook and evaluate! Within your formal elements discuss; line, tone, colour form, shape and textureetc. within your work. This could be in form an Evaluationtowards the brief requirements. You will use avariety of materials and techniques within your workshop sessions, which you will need to attend fully,evidence, make notes and then be formally assessed against.(Unit 13, P4, M4, D4 Uni t 2 P3, M3, D3)
Learning Outcomes
Unit 2: 2D Visual Communication
Be able to use 2D making techniques
Be able to communicate design ideas using 2D visual communication techniques
Be able to use formal elements in 2D visual communication
Unit 13: Working with Visual Art Briefs
Be able to research and record from primary and secondary sources in response to the brief
Be able to use visual arts materials, techniques and processes
Be able to develop ideas and outcomes to meet visual arts briefs
Understand the successful characteristics and quality of visual arts work
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NATURAL BEAUTY?Task Grids
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Unit 2: 3D Visual Communication
IMPORTANT: The following are TASKS (not to be confused with grading criteria)
TASKS To gain a Pass: TASKS To gain a Merit: TASKS To gain a Distinction:
P1.
Demonstrate use of 2D mark makingtechniques safely when working fromprimary and secondary sources
Evidence of the communication of ideas linkedto the practical work.
Evidence of 2D making techniques
Be able to use processes safely
M1.
Demonstrate consistent andeffective use of 2D mark makingtechniques when working fromprimary and secondary sources.
Demonstrate 2D making skills andapplication using appropriatematerials and techniques.
D1.
Demonstrate imaginative andindependent use of 2D markmaking techniques, whenworking from primary andsecondary sources.
Demonstrate independence andcontrol in 2D mark making skillsand application.
P2.
Communicate design ideas 2D visualcommunication techniques.
Be able to communicate ideas using markmaking skills and evidence this throughsamples, testing and annotations
M2.
Communicate ideas effectively andconsistently, using 2D makingskills.
Show how 2D mark making skills canbe used to develop design ideas.
Present work using the mostappropriate communication methods.
Approach needs to be more creativeand experimental.
D2.
Communicate ideasimaginatively andindependently using 2Dmaking techniques.
Demonstrate imaginativedevelopment of ideas andcommunication.
P3.
Use formal elements in 2D visualcommunication.
Reference to the formal elements
Correct terms used for materials andtechniques.
M3.
Explain the use of formal elementsin 2D visual communication.
As for P3, but approach needs to bemore creative and experimental.
D3.
Evaluate the use of formalelements in 2D visualcommunication.
Evaluations of techniques andformal elements will be of a highstandard in terms of content andpresentation.
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Unit 13: Working with Visual Arts Briefs
IMPORTANT: The following are TASKS (not to be confused with grading criteria)
TASKS To gain a Pass: TASKS To gain a Merit: TASKS To gain a Distinction:
P1.
Research and record visual and otherinformation from primary and secondary sources
in response to the brief Carry out research from primary and secondary
sources relevant to the brief proposal; referencemust be made to what has been collected
ANALYSIS OF THE BRIEF
M1.
Conduct competent research and recordappropriate visual and other information
from primary and secondary sources inresponse to the brief
Demonstrate that you can research andrecord from a variety of appropriate primaryand secondary sources in response to thebrief.
Information collected should be wellorganized and refer to brief requirements.
D1.
Research and record diversevisual and other information from
primary and secondary sourcesin response to the brief
Independently research and recorda diverse selection of informationfrom primary and secondarysources in response to the brief.
P2.
Use materials, techniques and processes safely
M2.
Explore materials, equipment andtechniques effectively towards therequirements of the brief
This can be;Graphite, charcoal, pen, inks, chalks,pastels, paints, prints, digital, collagesand well selected paper or cards ect.
D2.
Explore diverse materials,equipment and techniquesimaginatively and independently
P3.
Develop ideas that meet the requirements of thebrief, through the use of material, techniques andprocesses.
Demonstrate the development of design ideas usingappropriate 2D materials and techniques; along withfinal design ideas
M3.
Develop alternative ideas that meet therequirements of the brief, using arange of materials, techniques andprocesses
Develop alternative ideas and produce aneffective outcome that meets the briefrequirements.
D3.
Develop a range of ideas andoutcomes, imaginatively meetingthe requirements of the brief
Demonstrate an imaginative andindependent approach.
Show more control in selection ofalternative design development
ideas.
P4. Evaluate your Visual Art work Use evaluation help sheet to write about your
work
M4.
Evaluate by compare and contrastexperimental developments you didand the final outcomes
Use correct visual language
D4.
In depth evaluation includingthe whole development processand professional language
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NATURAL BEAUTY?Assessment Grids
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