nature calling business plan

8/14/2019 Nature Calling Business Plan

1/24

NATURE CALLING Inc.BUSINESS PLAN

30th NOV,2008

BRAINSTORMING BY:

Manish Kumar Sahoo

[email protected]

(For nature


2/24

SERVICE ACTIVITIES RELATING

TO RENEWABLE &

BIODEGRADABLE WASTE(SEPTIC,WATER HARVESTING & BIO GAS PLANT)

Offers financial institutions & other interested parties anopportunity to review our vision and strategic focus.

Provides a step-by-step plan for the business start-up.

Introduces company, products and services, market focus,

action plans and forecasts, management team, and

financial plan.


3/24

Executive Summary

Mission

Key to success

Company Profile

Product & services

Competitive edge

Market analysis Competition

Strategy & Implementation

Financial plan

Projected profit

Projected cash flows

Regulatory authorities & certifications

TABLE OF CONTENT


4/24

EXECUTIVE SUMMARY

Governance of the biodegradableactivities.

Waste management

Less explored market

Futuristic capital gains

Usage of inert power gas

Wide range of services

Cost effectiveness & pocket friendly


5/24

MISSION

Service company dedicated to converting bio degradablewaste into commercially viable products.

Utilizing environmentally friendly methodologies andmanufacturing methods.

Profit to generate a significant return for our investors.

We will also maintain a friendly, fair, and creative workenvironment.


6/24

KEY TO SUCCESS

Secure Supply- Contract for supply ofcustomised septic/bio-gas & water-harvesting

tanks.

Marketing - Contractual arrangements for thesale of virtually all installation in rural India.

Management - Strong senior management with

extensive, broad-based, industry-specificexperience.


7/24

COMPANY PROFILE

Company already dealing in services related toagricultural products like fertilizers, pesticides &manures.

Nature calling has assembled a strongmanagement team.

High quality products & services at reasonableprice.


8/24

PRODUCTS & SERVICES

Sizes available for septic / bio-gas /

water harvesting tanks

300 Gallon Sphere Single Compartment Ta

500 Gallon Sphere Single Compartment T

1,000 Gallon Pre-Plumbed Single /Double
http://www.watertanks.com/products/0416-005.asphttp://www.watertanks.com/products/0416-010.asphttp://www.watertanks.com/products/0416-050.asphttp://www.watertanks.com/products/0416-050.asphttp://www.watertanks.com/products/0416-010.asphttp://www.watertanks.com/products/0416-005.asp


9/24

DESIGN OF SEPTIC TANK


10/24

PRODUCT & SERVICES

(Septic tanks/bio gas tanks/water harvesting tanks) Low cost disposal of human waste to overcome the health hazards.

Developed after extensive research.

Tank completely eliminates problem of cleaning the tank at intervals.

Not costly if compared with traditional septic tanks.

It does not pollute ground water, hence healthy for environment.

Minimal Maintenance, simple and easy in adoption. Takes very littlespace & less consumption of cement and bricks.

Minimal chances of damage during earth quake.


11/24

POTENTIAL RISK

There may not be a readily available market for

the Company's products.

It may not be able to generate enough marketand curiosity.

The Company may not be able to sell all of its

production capability. Delay in obtaining approvals from concerned

authorities.


12/24

COMPETITIVE EDGE

1. The system is simple and virtually maintenance free.

2. Can be installed in almost any situation.

3. The system is cost effective.

4. The system is more efficient.

5. After sale services.


13/24


14/24

MARKET ANALYSIS

PROJECTED GROWTH & PROFIT

Potential

CustomersGrowth 2008 2009 2010 2011 2012

URBAN 15% 5,00,000 5,75,000 6,61,25O 7,60,440 8,74,510

RURAL 10% 2,00,000 2,20,000 2,42,000 2,62,200 2,92,820

OTHER 0% 0 0 0 0 0

13.64%7,00,000 7,95,000 9,03,250 1,026,640 1,167,330


15/24

Market Analysis

The company estimates that about 80% of

revenues will come from the RURAL

SECTOR

20% from the towns & URBAN SECTOR

The table below further estimates the

total market potential of type of services

rendered by NATURE CALLING


16/24

MARKETING PLAN

Branding [ LINTAS ]

Promotion [ EXISTING DISTRIBUTORS ]

PlaceProduct

Pricing [ Rs. 8,000-30,000 ]


17/24


18/24

FINANCIAL PLANStart-up Summary

Start-up Expenses

Legal Rs 1,20,000

Other Rs 80,000

Total Start-up Expenses Rs 2,00,000

Start-up Assets Needed

Cash Balance on Starting Date Rs 40,00,000

Start-up Inventory Rs 20,00,000

Other Current Assets Rs 20,00,000

Total Current Assets Rs 80,00,000

Long-term Assets Rs 1,40,00,000

Total Assets Rs 2,20,00,000

Total Requirements Rs 2,22,00,000


19/24

Accounts Payable Rs 0

Current Borrowing Rs 22,00,000

Other Current Liabilities Rs 0

Current Liabilities Rs 22,00,000

Long-term Liabilities Rs 1,00,00,000

Total Liabilities Rs 1,22,00,000

Loss at Start-up (Rs 2,00,000)

Total Capital Rs 98,00,000

Total Capital andLiabilities

Rs 2,20,00,000

CURRENT LIABILITIES


20/24

Break-even Analysis

Monthly Units Break-even 6,969

Monthly Revenue Break-even Rs 3,89,68,440

Assumptions

Average Per-Unit Revenue Rs 4156.8

Average Per-Unit Variable Cost Rs 1712.4

Estimated Monthly Fixed Cost Rs 1,70,34,840

Pro Forma Profit and Loss


21/24

Pro Forma Profit and Loss

2008 2009 2010

Sales Rs 37,80,00,000 Rs 45,07,65,000 Rs 53,26,61,600

Direct Costs of Goods Rs 15,72,00,000 Rs 18,56,92,520 Rs 21,93,49,280

Other Rs 0 Rs 0 Rs 0

------------ ------------ ------------

Cost of Goods Sold Rs 15,72,00,000 Rs 18,56,92,520 Rs 21,93,49,280

Gross Margin Rs 22,44,00,000 Rs 26,50,72,520 Rs 31,31,16,880

Gross Margin % 58.81% 58.81% 58.81%

Expenses:

Payroll Rs 17,26,00,000 Rs 18,12,30,680 Rs 19,02,92,880

Sales and Marketing andOther Expenses

Rs 10,80,000 Rs 14,33,200 Rs 28,84,880

Depreciation Rs 48,00,000 Rs 55,20,000 Rs 63,48,000

Utilities Rs 48,000 Rs 50,400 Rs 52,920

Payroll Taxes Rs 2,58,90,000 Rs 2,71,84,600 Rs 2,85,43,920

Other Rs 0 Rs 0 Rs 0

------------ ------------ ------------

Total Operating Expenses Rs 20,44,18,000 Rs 21,54,18,880 Rs 22,81,22,600

Profit Before Interest andTaxes

Rs 1,99,82,000 Rs 4,96,53,640 Rs 8,49,94,320

Interest Expense Rs 10,69,920 Rs 8,98,680 Rs 8,08,680

Taxes Incurred Rs 48,06,280 Rs 1,21,88,760 Rs 2,13,97,200

Net Profit Rs 1,41,05,800 Rs 3,65,66,240 Rs 6,27,88,440

Net Profit/Sales 3.70% 8.11% 11.79%


22/24

Pro Forma Cash Flow

2008 2009 2010

Cash Received

Cash from Operations

Cash Sales Rs 38,16,00,000 Rs 45,07,65,000 Rs 53,24,66,160

Cash from Receivables Rs 0 Rs 0 Rs 0

Subtotal Cash fromOperations

Rs 38,16,00,000 Rs 45,07,65,000 Rs 53,24,66,160

Additional Cash Received

Sales Tax, VAT Rs 0 Rs 0 Rs 0

New Current Borrowing Rs 0 Rs 0 Rs 0

New Other Liabilities(interest-free)

Rs 0 Rs 0 Rs 0

New Long-term Liabilities Rs 0 Rs 0 Rs 0

Sales of Other CurrentAssets

Rs 0 Rs 0 Rs 0

Sales of Long-term Assets Rs 0 Rs 0 Rs 0

PROJECTED CASH FLOWS


23/24

GOVERNMENT & OTHER

REGULATORY AUTHORITIES.

COPYRIGHT ACT.

NATIONAL RESEARCH DEVELOPMENTCORPORATION OF INDIA.

POLLUTION CONTROL BOARD.

INDIAN STATE DEPARTMENT OFHEALTH.


24/24

THANK YOU!!!

TOGETHER WE CAN MAKE IT MORE

GREEN!!!

nature calling business plan

Documents