nature farms produce, inc. – racing division 2019 ... · ), meet and greets (as time allows), all...

NATURE FARMS PRODUCE, Inc. – RACING DIVISION2019 SPONSORSHIP PACKET

Who We Are: Nature Farms Produce,Inc.

Find us on the web at:www.naturefarmsproduce.com

Nature Farms Produce, Inc. is based in Salem, WI which supplies wholesalers with fresh, quality produce –whether it be their own private label goods or those through their partnership with other produce vendors. With their own trucking division they are well versed in ensuring that the product that is on your table is nothing but the best.

Nature Farms Produce, Inc. – Racing Division was established in the Fall of 2018, with the help of NASCAR veteran, Kevin McGuire. Utilizing his extensive first hand knowledge of the ARCA Series, Monster Energy Series, Camping World Truck Series, and Xfinity Series racing requirements as well as what it takes for their staff to run a successful marketing campaign.

Partnering with a staff of personnel with extensive marketing experience in multiple forms of media, as well as drawing on Kevin’s personal history with the NASCAR Business Model, the Nature Farms Produce, Inc. – Racing Division Team is ready for The Great American Race!

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http://www.naturefarmsproduce.com/

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Our Objective

“The objective of this racing team is to quantify, to the fullest extent possible, the direct benefits of Motorsports as a marketing platform that creates the link between the consumer, the brand, the trade, and the race car driver, as well as producing return on investment. NASCAR team sponsorship is the avenue to pursue just that.

Nature Farms Produce, Inc. - Racing Division is determined to maintain the crucial standard of excellence that NASCAR has created. On and off the track, our team consists of experienced business professionals dedicated to satisfying the needs of our advertising partners and meeting the expectations of our sponsor alliances. We strive to strike the perfect balance between these two goals, and focus on the combination that yields winning results.

Nature Farms Produce, Inc. - Racing Division provides a personal experience that is unmatched, featuring an up close and personal, behind–the-scenes hospitality experience that our partners will treasure.”

~ Cynthia Castilla, Team OwnerNature Farms Produce, Inc. – “Team Fresh” Racing Division

naturefarmsproduce.com

Why Sponsor a Motorsports Team?

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NASCAR fans are fiercely loyal to all series running under the NASCAR & ARCA racing banners.

NASCAR is second only to the NFL in terms of top sports franchise TV ratings, as well as secondonly to NFL in reachingmillennials.

Approximately half of the social media audiences of NASCAR-owned accounts are millennials,according to Nielsen Scarborough. (Forbes, 2018)

$3 billion dollars worth of licensed merchandise is sold to the 75 million NASCAR fans each year.

36% of NASCAR fans can name every sponsor of the top 30 Racing Teams within each NASCARseries.

Based on current & future market trends across manufacturing and/or service based consumers,digital marketing - partnered with personalized device - are far outpacing traditional methods ofadvertisement & promotion.

In partnering with a NASCAR race team, your company will benefit from a dynamic, yet uniquelypersonal opportunity for brand growth within the NASCAR fan base.

By utilizing Integrated Motorsports Marketing, Nature Farms Produce Inc. – Racing Division is ableto assist in elevating your brand to icon status across the nation while maximizing your promotionaldollars.


The Current State of NASCAR Sponsorship

“NASCAR is arguably the gold standard for fan loyalty, and brands are quick to attach their names to the sport not only to gain awareness but also to build and retain the base of customers who purchaseproductsassociated with drivers and teams they’re fansof.

According to NASCAR, nearly half of Fortune 100 companies invest in the racing league. In 2018, more than one in four (28%) of Fortune 500 companies continue to invest in NASCAR.

All told, 140 Fortune 500 companies have sponsorship agreements throughout the sport. The number of Fortune 500 companies investing in the sport has grown year-over-year in five of the last six years, dating to2012.The number of Fortune 500 companies investing in the sport has increased 29% since 2008.”

~ Maury Brown, owner of Bizball , LLC, a research and analytics company, for Forbes, 2018

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The Attitude Towards Sponsors from Fans

75% of 18-34 year olds and 58% of those 35+ indicate they feel good aboutNASCAR sponsors. The percentage of fans in agreement with the statementsbelow further support this research.

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18-34 Year Olds

73%

67%

64%

63%

58%

35+

54%

50%

48%

42%

38%

Speak positively about brands that are sponsors ofNASCAR

Are more likely to consider purchasing products orservices when the tagline “Official Sponsor of NASCAR”

is used in advertising

Feel loyal to NASCAR sponsors & purchase productsand/or services because of the sponsor’s involvement in

the sport

Always buy products/services from companies thatsponsor NASCAR

Always participate in NASCAR sponsors’ promotions,such as sweepstakes, coupons, mail-in to win, etc.


NASCAR’s Millennial Fan Base

40%

60%

Age

18-34 yr olds Other

Gender – 2/3 Male

Home Ownership – 50%

Households with Children – 50%

1/3 multicultural families

Some College or Beyond – 50%

Employed – 75%

1st2nd 3rd

4thGeographical Distribution

Top 5 NASCAR Markets

1. Los Angeles2. New York

3. Dallas4. Chicago

5. Philadelphia

6**Further demographical information as it relates to the NASCAR fan base is available upon request.**

New Media Partnership

New media partnership aligns NASCAR with television leaders through 2024

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2019 Cable Network Programming

• Final 20 NMES events(7 on NBC, 13 on NBCSN)

• NHOF Induction andSeason-end Awards (on NBCSN)

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• 85 million homes

• Available on all major cable andsatellite carriers

• Secondary* – FOX Sports 2:

– 45M homes– Mostly on Sport Tiers

(additional cost)– Not available on Comcast

• First 16 NMES events(10 on FOX, 6 on FOX Sports1)

• Sprint Unlimited (FOX), NMESQualifying (FOX), andAll-Star Race (FOX Sports 1)

*Available for practice and qualifying coverage only

• Practice & Qualifying – FOXraces

• Race Day (full season):– 1 hour before FOX orNBC

Prerace– At track during FOX NMES

season, in studio duringNBC Season

• Victory Lane (full season):– 30-min post-race show from

studio

• Race Hub:– Daily hour NASCAR show of

record– Only daily sport-specific show

on FOX Sports1

• 82 million homes

• Available on all major cableand satellite carriers

• Secondary* –– USA Network: 96Mhomes– CNBC: 94M homes

• Practice & Qualifying – NBC races

• Countdown to Green:– 30 minute pre-race show for

all NMES races

• NASCAR America– Monday-Friday, 30-60 minute

show– Weekend Edition(on-site)

• 1-2 hour pre-pre-raceshow for NMES races

• NBC Sports Live Extra– All practice, qualifying, and

race events during NBC’shalf will be available on thisTV Everywhere platform

naturefarmsproduce.com contact 847.584.3366

NASCAR Fans and Technology

Nearly all NASCAR fans are digitally enabled (use internet, smartphone, and / or tablet).

Those in the 18-34 age bracket spend nearly 14 hours per week following the sport across all mediachannels

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• 75% of NASCAR fansown/ use a mobile device &are just as likely as non-fansto do so.

• 75% of NASCAR fansown/use a personal computer& are MORE likely than non-fans to do so.

• NASCAR fans are MORElikely than non-fans to haveattitudes indicative of a highlevel of interest in Technology.


Integrated Motorsports Marketing

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The Daytona 500 has been compared to the Super Bowl of NASCAR. That being said, a 30s commercialspot during the Super Bowl cost the average investor $5M in 2018 and is shown only once during thatbroadcast. There are 26 races in the 2019 Monster Energy Cup Series – significantly more exposure perdollar value.

Keep in mind, through Integrated Motorsports Marketing, potential consumers have TV viewership for allraces through the season, with a sponsor’s appearance every time the truck goes around the track.Sponsors are also announced each race when the driver introductions are made.

In addition to sponsors being listed on all NASCAR digital and print media, driver uniforms, officialNASCAR licensed merchandise, and driver Hero Cards, there are radio broadcasts, Press Releases andPre-/Post-race articles in newsprint and digitally through the internet.

NASCAR also allows its fanbase the opportunity to meet the drivers, through driver Meet and Greets,Autograph Sessions, and Photo Opportunities. Similar fanbases for other Sports Teams or EntertainmentPersona do not have such access.

Overall, by utilizing the Integrated Motorsports Marketing Business Model, potential sponsors haveaccess to all forms of advertising rather than a single format, creating the momentum to escalate theirbrand awareness exponentially.


NATURE FARMS PRODUCE, Inc. Marketing Team

We offer turnkey services to maximize sponsor leverage:

• Simplifies execution & assists in avoiding common sponsor pitfalls

• Minimizes your need to draw on internal staff, by utilizing our own resources

• Generates leads seamlessly through multi-platformexposure

• Manages activities on site (at track) during races to promote your product

• Provides show-cars and driver appearances to bring your brand to the consumer

• Provides local in-market promotions

• Creates Business to Business salesopportunities

• Provides development & execution of Licensed Merchandise

• Provides Advertising and Promotional activities for all ages

• Create special Paint Schemes based on sponsorship level

IntegratedMotorsports

MarketingEvent Logistics

Hospitality Trailer

Show-Car Operations VIP Hosting

TicketsRide & Drives

Merchandise Program

Management Source

Identification Sales Planning

Contract Negotiation

Planningand Development

Promotion Development

BudgetingCreative Services

Tie-In NegotiationsFulfillmentPromotion

Management

Licensed

Here is where the Nature Farms Team Motorsports Marketing experience gives their sponsors the advantage….

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VIP Hospitality…A Personal Experience

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Nature Farms Produce, Inc. - Racing Division provides your Brand Logo on your selected Race Day events. OurTransport Hauler and Hospitality Tent provide an up-close and personal experience on Race Day for your guests. Thisincludes food and drinks, Monster Energy Cup Nascar Garage HOT Passes, and driver & crew meet and greets.

The all access pass also allows a close-up view while Nature Farms Produce Inc. - Racing Division dials in on the 800Horse-Powered Car. This is all happening as the driver faces the TV Camera speaking to Millions of NEW potentialconsumers about our sponsor support.

No other sporting events allow fans to be this close to the integral parts of the action, listening on headsets to the twoway radio communication between the driver and crew chief, talking and interacting with the crew in the garage area(pits), and sitting on top of the pit box (pictured in the center) of one of the most dynamic team efforts in sports today.


Primary & Associate Level Sponsorship PackagePrimary Level Sponsorship Fee:• $2.5M per Season, 1 year Commitment Required• 30% of yearly commitment due immediately upon signedcontract, 70% due over the remainder of the 10 monthseason• Includes primary sponsorship placement in all races perseason

• 5% return on licensed merchandise sales

Length of Sponsorship:• Start Date: Immediately upon receipt of signed contract and Clearance of Payment

• End Date: Upon first year

Type of Sponsorship:• NASCAR Monster Energy Cup Series – Car #93• Spots, Media Mentions, Sponsor Coverage as outlined in contract with signed releasefor the Agreed Race Dates & LocationsSpot Coverage for Agreed Race Dates & Locations:• Hood, Upper Rear Quarter Panels, Back of Car• Primary Placement on NASCAR Hospitality Hauler• Team Uniforms & Driver Racing Suit• Primary Placement on NASCAR Licensed Merchandise

Media Mentions & Personal Appearances:

• Television & Radio Coverage• Digital Coverage – All NASCAR Associate Sites for NASCAR Monster Energy Cup

Series 2019, Nature Farms Produce, Inc. affiliate websites and Social Media Accounts,Driver website and Social Media Accounts

• Includes: Photo Opportunities (as time allows), Meet and Greets (as time allows), All NASCAR Electronic & Printed Media, 4 Associate HOT PASSES for up to 4 races,Rights to use the images and likeness of the driver, Licensed Merchandise, Hospitality Events, Promotional Activities 13

Associate Level Sponsorship Fee:• $850K per Season, 1 year Commitment Required• 30% of yearly commitment due immediately upon signedcontract, 70% due over the remainder of the 10 monthseason• Includes primary sponsorship placement in all races perseason• 2.5% return on licensed merchandise salesLength of Sponsorship:

• Start Date: Immediately upon receipt of signed contract and Clearance of Payment

• End Date: Upon first year

NASCAR Monster Energy Cup Series – Car #93

• Limited Media Mentions, Sponsor Coverage as outlined in contract with signed releasefor the Agreed Race Dates & Locations

Spot Coverage for Agreed Race Dates & Locations:

• Lower Rear Quarter Panels• Placement on lower NASCAR Hospitality Hauler with contracted

signage• Team Uniforms & Driver Racing Suit• Some placement on NASCAR Licensed Merchandise

Media Mentions & Personal Appearances:

• Some Television & Radio Coverage• Digital Coverage – Some NASCAR Associate Sites for the NASCAR Monster Energy

Cup Series 2019, Nature Farms Produce, Inc. affiliate websites and Social MediaAccounts, Driver website and Social Media Accounts

• Includes: Photo Opportunities (as time allows), Meet and Greets (as time allows), All NASCAR Electronic & Printed Media, 4 Associate HOT PASSES for up to 4 races,Rights to use the images and likeness of the driver, Licensed Merchandise, Hospitality Events, Promotional Activities

Primary & Associate Package Placement

Layout for Logo Placement Example only.

Primary sponsor placements: full hood, upper side panels and rear. Associate sponsors placement: lower front quarter panels.

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Primary & Associate Team Hauler Placement

NATURE FARMS PRODUCE , Inc Racing Division Hauler

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If there are 2 Associate level sponsorships rather than a single Primarylevel sponsorship, then the placement areas in RED will bear two sponsors’logos of equal size (shared space) vs. a single larger logo as shown.


A La Cart Level Sponsorship Package

Length of Sponsorship:

• Start Date: Immediately upon signed contract and clearance of payment

100% due immediately upon signature of the signed contract includes Associate sponsorship placement

• 100 % commitment du e immediately upon the signed contract• Includes primary sponsorship placement• No return on licensed merchandise sales. See additional options below

A La Carte T ele v isio n , Radio & Digital Media coverage additional cost: Primary sponsor Included in price

(1) Covers additional (6) minutes during contracted race both: National & Local TV mentions / massive digital impressionCovers Media through NASCAR, Bit of Pit BBQ, NATURE FARMS PRODUCE, Inc affiliate social sites. Additional Associate cost: $ 7,000Covers additional driver Social Media sites, Press coverage, of sponsors alliance . Additional Associate cost: $ 5,000

A La Carte Team Branding & Consumer participation for additional cost: Primary $75,000 Covers: Photo Opportunities with the driver Meet and Greets (as ti me al lows),Covers: 2 NASCAR Monster Cup Garage HOT PASSES. Additional Associate cost: P er Hot Pass $ 850 ( Cove rs Staff & admin time ) Covers Rights to use the images and of t he driver, team & merchandise Branding. Additional Associate Cost: $ 10,000

Covers: Rights to Brand team

merchandise,

hosptality team NASCAR hauler over 4 races.

cost: : $ 24,000

16 ALL ADDITIONAL'S MUST BE AGREED AT THE TIME OF SIGNED RACE, ( 30 ) DAYS PRIOR TO THEIR CONTRACTED RACE.


Associate A La Carte Sponsor Fee A$ 12K per race

No Returns on team licensed merchandise sales. See additional options below

Length of Sponsorship

Type of Sponsorship Coverage: Associate level Monster Energy NASCAR Cup Series-car #93Spots include Lower Rear Quarter panels entertainment Team Hot Passes, digital media mentions. All discussed during sponsor negotiations, but limited unless purchased extra in the Team A La Carte lower portion

Type of Sponsorship coverage: PRIMARY ( TV Coverage Spot ) NASCAR Monster Energy Cup Series -- Car #93ENTIRE HOOD BOTH UPPER QUATER PANELS RACE CAR 93 DRIVERS HELMET, INSIDE CAR

Primary A La Carte Sponsor Fee $ 27K per race

Kevin

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Primary & Associate A La Cart Level Package Placement

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Layout for Logo Placement Exampleonly.

Primary Level Placement(Entire Hood, both upper quarter panels)

Associate Level Placement(lower quarter panels both sides)

Primary & Associate A La Cart Level Placement Hauler

NATURE FARMS PRODUCE, Inc Racing Division Hauler

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BLUE – Primary Level Placement

GREEN – Associate Level Placement

If contracted more than 8 races


Contact: naturefarmsproduce.com

Contact Information

Legal Notice:Please note that this presentationin its entiretycontainsconfidential information belongingto Nature Farms Produce, Inc., and is not to be distributedother than to the intendedindividual for purposes of attaining sponsorship for Nature Farms Produce,Inc. No portionshall be reproducedor used withoutwrittenpermissionfrom Nature Farms Produce,Inc. 19

*Statistical and demographical data used in this packet obtained from Statista, Statistic Brain Research Institute, The Nielsen Company, and Forbes.*

Nature Farms Produce, Inc. - Racing DivisionSalem, Wisconsin

Corporate Phone: 262-586-5144

Questions about NASCAR?Contact: Kevin McGuireVP of Racing Operations

Cell: 248-500-7137Email: [email protected]

We thank you for your interest in sponsoring our team. If you would like further information or would like to furtherdiscuss a partnership with Nature Farms Produce, Inc. for the 2019 NASCAR Monster Energy Cup Series or 2019

Nascar Truck Series, please contact one of our team members at Nature Farms Produce, Inc. using the informationbelow.


Kevin

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