nature, nurture & auction profits
DESCRIPTION
Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!TRANSCRIPT
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Nature, Nurture & Auction Profits
Tom Weitbrecht
September 28, 2011
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Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
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Affordable collaborative data
management in the cloud.
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Today’s Speaker
Tom WeitbrechtPresident,
Strategic Auction Alliance,
Weitbrecht Auctioneers, Inc. Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions:
April Hunt, Nonprofit Webinars
Welcome
Agenda Up-front considerations
Date
Meal
Ticket Sales / Event Registration
Auction Items
Credit Cards
Event Night Chronology Check In
Silent Auction
Raffle
Live Auction
Fund-A-Need
Check Out
Question & Answer Session
Up-Front Considerations
Date Saturday night is optimum
Meal Sit-down dinner is best
Ticket Sales / Event Registration Price tickets to attract the right audience
Offer on-line registration
Beware of corporate table sales
Auction Items Target “blue sky” items for the live auction
Combine several donations into one lot
Credit Cards
Event Night ChronologyExample of an Event Running 6:00-11:00 p.m. Check In 6:00
Silent Auction, Cocktail Hour 6:00-7:30
Transition to Program & Dinner 7:30-7:45
Salads on the Table
50/50 Raffle Winner Announced
Dinner Served 7:45-8:00
Word from Organization 8:00-8:05
Live Auction 8:05-8:50
Fund a Need 8:50-8:55
Raffle Winners Drawn 8:55-9:00
Dessert & Coffee
Dancing & Entertainment or Award Ceremony 9:00-11:00
Check Out
Available From Close of Silent Auction Until the End of the Event
Check In
Pre-Registration
Attendee Information Phone Number
Table Assignments
Pre-Swiping Credit Cards
Auction Booklets Restrictions should be disclosed!
Name Tags
Silent Auction
Table Locations
Bid Sheet Layout Numbers, Not Names
Minimum Increments
Minimum Bids
Silent Auction Item Arrangement
Physical Items & Gift Certificates
Categorization
Sound, Sound, Sound!!!
Silent Auction - Countdown Countdown
Close in Sections
Seat Attendees for Dinner
Distribute Result Reports
Live Auction
Item Display, Video
Bid Caller
Timing
Lighting
Sound, Sound, Sound!!
Fund-A-Need
Live Auction Bid Caller
Live Auction - Timing
Live Auction - Lighting
Live Auction – Sound!!!
Live Auction - Timing
Check Out
Payment
Item Distribution
Questions
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