naumai: haeremai

: HAERE-MAI

AUTHENTICCULTURALLYDISTINCTIVE

05 0807 ADVENTUREDAM DROPPING

GO WITH THE FLOW

Welcome to the land of...

CATHAY PACIFICMEDIA

AWARDS

ISSUE #001 MAY / JUNE 2012

2 NAUMAI : HAERE-MAI | MAY/JUNE 2012

EditorialBEHIND THE SCENE

Director Regions and OperationsButch [email protected]

Manager AdministrationLee [email protected]

Accounts and AdministrationAlyse [email protected]

Liaison Sector and MembersGail [email protected]

CoordinationTu Mai Media [email protected]

Production EditorHelen Courtney

Design Sheree Bridge, Design Doer [email protected]

Kia Ora!

If you don’t already know what a muddle tool is, it’s a long handled, fl at ended utensil commonly used for manually crushing, bruising or blending ingredients that will permeate and be critical to producing a superb cocktail.

And I will be straight up. For the best part of the past two years we’ve been busy muddling ideas and plans with diff erent people and networks; the results will be rolled out over the impending months.

Th ere’s been a good dose of ‘socialising’ around initiatives with people of like minds, speaking the same language and more importantly, ‘getting’ what the unique Māori fl avour is. We own it, know it and are best qualifi ed to show it to the world.

Sure, there is still more groundwork and muddling to do, but I see our role with NZ Māori Tourism as one of great opportunity and excitement. NZ Māori Tourism will be instrumental in boosting the appeal of Aotearoa as a travel destination, and in particular connecting manuhiri (visitors) to the unique experiences that Māori tourism operators can off er.

Th is could mean reprogramming how we present ourselves, asking the hard questions and challenging what ‘we think’ appeals to manuhiri compared to what ‘we know’. What it is that really turns them on? And what might turn them off ?

I’m prepared to lose a few brownie points, in order to gain more by sitting at the helm of this waka; I’m committed to initiatives that will benefi t the entire tourism industry of New Zealand and capitalise on presenting the unique nature of Aotearoa – its indigenous people, jaw dropping sights and riveting experiences. Th erefore the very warmest of welcomes is extended to all.

Naumai: Haeremai, welcome to the Land of engaging faces and intriguing places.

Pania Tyson-Nathan

3MAY/JUNE 2012 | NAUMAI : HAERE-MAI

With a tail wind behind us, 2012 is set to focus on developing strategies for Gateway cities to become destinations in their own right. Auckland provides a platform for Māori

culture and tourism operators to leverage, position and maximise the Māori tourism product.

Synergies with events, while off ering a distinct and integral part of this country’s uniqueness, are recognised in new Māori tourism off erings. In Auckland, tours around its volcanoes off er a new experience, and on Wellington’s waterfront the Wharewaka makes an impressive architectural and cultural statement.

Combined with support for existing Māori events, a lasting Māori tourism experience for visitors is the ultimate objective to strive for. Th is is exemplifi ed by the strong relationship between Māori history and values to the land, as well as, the values that underpin the management of conservation estates.

Building on eff ective and authentic engagement with landscapes through tangata whenua and developing and supporting high yield Māori tourism products presents opportunities to further maximise regional strategies.

Th ese new, high quality and high yield tourism products exist in Northland, Hauraki Gulf, Taranaki/Whanganui River, West Coast and Central Plateau, with a forward looking programme identifi ed by stakeholders based on continuing partnerships.

CONTINUED PAGE 4

Positioning Māori Tourism

ThisIssueCover _ William Higgins (6) (Rongomai Waihine/Ngati Porou)

02.Positioning NZMT

05. Cathay Pacifi c Media Awards

07.Culturally Distinctive

08.Dam Dropping

10.Henga Lodge

12.Directory

CONTACT

04 385 1433 [email protected]


To address the area of quality product delivery there has been considerable discussion on trademarks and hospitality branding – that mean diff erent things to diff erent people – and on the variable eff ectiveness within the industry; however, a commitment to increase excellence in the Māori Tourism sector will eventually resolve this diffi culty. Until then, a dedicated focus on delivering quality by all operators will prove a worthwhile investment.

Th e Māori Tourism link to trade is unquestionable. Māori cultural values and practices have the potential to support the government’s NZ Inc trade promotion and vice versa. Māori tourism has already reaped signifi cant benefi ts from the growing Chinese and Indian tourism market. Eff ective networks both nationally and internationally will also support Māori tourism businesses to gain greater access to government and other services.

Th is will be helped by having reliable and robust research about the Māori tourism sector to support business development, and evaluate the impact and return on investment. Quality data is vital for informing more coordinated approaches, supporting new business opportunities and managing risk.

Opportunities also exist for key stakeholders to collaborate and exploit synergies – to strengthen the body of research on Māori tourism to benefi t Māori tourism businesses and the broader tourism sector. Gaps can be identifi ed and closed by engagement and consultation with Māori tourism businesses and key stakeholders.

New initiatives to channel and disseminate information to businesses in the sector will be strengthened, including an eff ective online database for Māori tourism businesses.

• Māori cultural imagery, values and practices can, and will, be integrated as a point of diff erence in national tourism marketing activities and campaigns.

• Māori language support will continue to be refl ected in Māori tourism branding and promotion.

• Māori enterprises and brands will be more visible and accessible through existing off shore promotion campaigns as a defi nable segment, sometimes integrating Māori related product like food, wine and fashion.

• National Māori branding will embrace Māori Tourism to complement the existing and aligned TNZ, RTOs, i-SITEs and tangata whenua promotion and marketing strategies. ■

CONTINUED

Positioning Māori Tourism


NAUMAI : HAERE-MAI to the land of stories...

NZ Māori Tourism Deputy Chair and journalist, Amokura Panoho told those attending the Cathay Pacifi c Travel Media Awards Dinner early last month,

“More voices need to be telling Māori stories.”

In presenting the inaugural NZ Māori Tourism Award for the Best Travel Story about a Māori Tourism Experience and Best Travel Image Capturing the Essence of Māori, Panoho thanked Travcom, New Zealand Travel Communicators for the opportunity to sponsor two new categories in the prestigious Travel Awards.

Panoho believes the inclusion of the two new Māori categories will stimulate more stories published about unique Māori experiences for visitors to New Zealand. “If New Zealand scenery has the Ooohhh factor, then the Māori essence is the Aaahhh,” claimed Panoho.

Held at the Heritage Auckland’s Grand Tearoom, the Travel Media Awards Gala Dinner saw Auckland’s Charles Anderson win the Cathay Pacifi c Travel Writer of the Year Award and Timaru’s Natasha Martin seal the Cathay Pacifi c Travel Photographer of the Year Award.

Anderson and Martin have each won a trip for two to Rome travelling with Cathay Pacifi c plus $500 towards travel expenses and 11-day Mediterranean cruise, provided by Celebrity Cruises on Celebrity Equinox, departing from Rome and sailing to destinations in Italy, the Greek Islands and Turkey.

From the UK, Chief writing judge Chris Moss, Editor of Time Out magazine’s travel section and a regular contributor to the Daily Telegraph, said travel writing should be much more than the personal experience of being in a place. “Th e best travel journalism also teaches something, takes the reader on an inner journey and focuses on a theme, idea or area in a fresh way – and it must also be well-written.”

PHOTO (L-R) _ Photographer Aaron Smale, NZMT Deputy Chair Amokura Panoho, Writer Whare Akuhata, Publisher Ata Te Kanawa and NZMT Board Member Caryn Rawlinson

More voices tellingMāori stories


With the exception of the New Travel Writer of the Year award, Chris Moss judged all other travel writing categories, including the NZ Māori Tourism Award for the Best Travel Story about a Māori Tourism Experience won by Whare Akuhata of Whakatane.

Published in the Oct 2011 edition of online magazine TU MAI, the story traces Akuhata’s hunting trip with his teenage sons near Ruatahuna; they were guests of Meriann and Richard White of Ahurei Adventures. In his acceptance speech he said, “I wrote this story about my sons and I going into the Urewera, heavily armed …” Th e audience, well versed in the current court case surrounding the Crown’s controversial claims of Tuhoe activists being potential terrorists, appreciated the quip.

Writer David Burton was runner up with his entry Pavlovas and Steam published in Cuisine magazine, March 2009.

An interesting observation was that all the people/subject matter of the photography fi nalists featured people of Indian, Māori or Vanuatu descent.

For Aaron Smale, his photograph entitled Temple gates, Ratana Pa and published in New Zealand Geographic, earned him the NZ Māori Tourism Award for the Best Travel Image Capturing the Essence of Māori. Named one of two Runners Up, James Heremaia’s image published in People of the Land, 2010, shared equal honours with Mike White’s photograph titled Tom Teika in Granity published in North & South, September 2011. ■

NZ Māori Tourism Award for the Best Travel Image Capturing the Essence of Māori.Runners up (TOP) Mike Short Tom Teika in Granity and James Heremaia People of the Land. Winner (RIGHT) Aaron Smale Temple gates, Ratana Pa


Culturally DistinctiveNAUMAI : HAERE-MAI to the land of culture...

TIKI – the entity charged with managing toi iho: the Māori trademark of quality and authenticity is a step closer to accrediting qualifying users after board members

met at Te Putahi a Toi the School of Māori Studies, Massey University last month.

TIKI board member, artist/designer, Jacob Scott, described the alignment of the toi iho discussions with comments by the Minister of Māori Aff airs, Hon Dr Pita Sharples’ on the review of the Māori contribution to NZ Inc the very next day as perfect timing, adding “we’re clearly on the same page and toi iho as an established Māori Trademark for authentic quality arts, culture and design is well positioned to contribute to the move forward.”

While details of the government led NZ Inc initiative are not yet clear, in addressing the recent Wellington launch of the Māori contribution to NZ Inc, Dr Sharples said “overseas markets, and international visitors to New Zealand, are increasingly receptive to the cultural distinctiveness inherent in indigenous products and services. Māori goods and services are unique. Not just in the design or the materials, but also in the way we do business. We are in a new era of business and people today want to know the story behind their product – they want to know its whakapapa [heritage].”

Fellow TIKI board member and artist, Carin Wilson believes recognition of the Māori art form has never been adequate: “Toi iho should have equality in this area because toi iho is a vital vehicle for the indigenous art form both here and internationally.”

New Zealand Māori Arts and Crafts Institute (NZMACI) master carver Clive Fugill, who has an honorary toi iho accreditation, has always seen the benefi ts of having standards. “We need some sort of regulation – something to say this person is a good craftsperson.”

Th e institute has its own trademark, Te Poito (fi shing net fl oat), which acts as an independent quality measure, guaranteeing the standard of workmanship across all taonga (treasures) produced there.

Mr Scott said toi iho, as an established Māori trademark for authentic quality arts, culture and design, was well positioned for the future.

“Th e world has changed. Toi iho has to be able to interface internationally. Toi iho needs to be in a space where we have to be commercially viable and work with those who currently carry the cultural collateral to help provide that dimension to NZ Inc.” ■

Overseas markets, and international visitors to New Zealand, are

increasingly receptive to the cultural

distinctiveness inherent in indigenous products

and services. Māori goods and services are unique.

– Dr Pita Sharples


Go with the fl owNAUMAI : HAERE-MAI to the land of adventure...

Chris Luke (Ngati Ruanui, Nga Ruahinerangi, Taranaki Tuturu) of Dam Drop Taranaki says people can choose their own level of adrenalin rush.

“We gear people up, provide them with purpose-built sledges and send them over a 33ft dam to give them a bit of an adrenalin buzz.”

For newbies that’s only marginally reassuring given everyone has their own version of rush factor. Th e brochure promotes an age range of between 8 and 80 for those considering it – suggesting those between the ages of 9 and 79 must’ve done it, loved it and survived to tell the tale!

People can choose their own thrill level because there are diff erent ways of dropping experiences with varying adrenalin intensities. And with any true adventure, there is an element of risk. Of course. How else could the adrenalin kick in? Th at said, it is easy to discover that Kaitiaki Adventures Taranaki off er the experience of a lifetime.

Th rough some of New Zealand’s most picturesque river scenery, down the Waingongoro River and under the shadow of Mount Taranaki in New Plymouth, the experience is both Dam and Jaw dropping in one tidy package.

A form of river surfi ng, ‘dam dropping’ is more commonly known as ‘river sledging’ and Dam Drop Taranaki is the fi rst in the world to sledge a hydro dam commercially. Owned and operated by indigenous Māori, who are committed to their role as kaitiaki – guardianship of the river, is further assurance of a fun-packed, adrenalin-amped, environmentally-conscious experience guaranteed to impress.

Each adventure seeker is provided with a wetsuit, helmet, life jacket, booties and purpose-built sledge. All that’s required is an acceptable level of health and fi tness, a swimsuit, towel and a ‘go for it’ attitude. One suspects, if that fails, a gentle or not so gentle nudge will defi nitely get a person going.

No previous experience required and Dam Drop Taranaki give an assurance that a popular attraction of white water sledging is that, unlike rafting where the guide does all the steering, a dam drop sledge allows the sledger to be completely in control. Th e sledge equipment made of thick moulded plastic is buoyant, comfortable, safe, and highly manoeuvrable. Whew! ■


Dam Drop Taranaki hosts are Chris and Brigitte Luke,Kaitiaki Adventures.p +64 6 752 8242e [email protected] www.damdrop.com


Haven of peace & comfort NAUMAI : HAERE-MAI

to the land of places...

To the east of the New Zealand archipelago in the Pacifi c Ocean is Rekohu, Moriori for ‘Misty Skies’ or more commonly referred to as the Chatham

Islands. Th ere are three main islands of which Rekohu is the largest, then Rangihaute or Pitt, then Mangere or South East Island the smallest.

Th e indigenous people of Rekohu are the Moriori, who lived by a code of non-violence for over 600 years, which led to their near-extinction at the hands of Māori invaders in the 1830s. Although originally a war faring people, one of their chiefs, Nunuku, was sickened at the bloodshed and loss to family lines as a result of fi ghting and called for the end to war and killing.

As a result for the next 600 years Moriori developed ‘a unique culture based on a sustainable relationship with the environment and a commitment to peace. Th e Moriori covenant of peace remains the longest enduring peace tradition in the world and a beacon of hope for today.’

A sense of mystique, intrigue, romance and adventure exists on these islands; an experience that can only be understood by visiting and exploring for oneself.

Henga Lodge provides the perfect base from which to venture. Th e lodge is nestled against a fenced reserve on a 900-acre beef and sheep farm, which is bordered by the wild western coast on one side and more than 20,000 hectares of lagoon on the other.

Th is is a special environment with wonderful views of farmland and a small fresh water lake, where weka wander around the grounds; it is a haven of natural peace

Henga Lodge is a great place to stay and explore the islands. Hokotehi Moriori Trust owns the lodge, and the hosts are Lorraine Norris and Kelvin Carter. p +64 3 3050 196 e [email protected] w www.hengalodge.co.nz


and comfort for visitors to enjoy; giving them an opportunity to relax and refl ect, and a starting point to further explore the islands.

Comfortable rooms, with ensuite or shared facilities, have all the conveniences one would expect including high-speed internet access. Th e lodge boasts an inhouse restaurant café, which emphasises locally sourced fi sh and produce where possible; a bar with lounge, SKY TV and a fi replace for warmth on those cooler nights.

Visitors can walk through the Henga Scenic Reserve, which begins in the lodge garden, and wander down to the sea, or visit the nursery and Moriori Ethnobotanical Garden (MEG) where fl ora important to Moriori are available for visitors to replant in MEG or take home.

Visitors can choose independent sightseeing and guided tours. Whether it’s a fi shing expedition or hunting for paua (abalone), pig or weka (bird) or visiting signifi cant historic sites – such as Nunuku’s cave to view the petroglyphs (cave markings) or the dendroglyphs (tree markings) at Hapupu Historic Reserve, or the extraordinary fi ve sided basalt columns – there is something for everyone.

Nowhere else in the world can visitors experience a Moriori marae. Kopinga Marae has a humbling eff ect on visitors; it is a place of peace built to honour Moriori ancestors. Th e marae tour is a must and easily organised by Henga Lodge managers.

Other tours provided by Henga Lodge may include fossicking for 30 million year old sharks’ teeth on the shores of Te Whaanga lagoon, getting up close and personal with seals in the seal colony at Kaingaroa, wandering around the old whaling station nearby, enjoying the seafood banquet at Kaingaroa, a 45-minute scenic fl ight or a day trip to Pitt Island.

Many fl ora and fauna excite visitors : the famous Chatham Island lily (forget-me-not); the ake ake trees whose gnarly shapes exhibit the eff ects of extreme wind; the silvery Moriori fl ax, so popular on the mainland. Although famous for the rescued Black Robin and Taiko Petrel, other special birds on the islands include the fat Parea (wood pigeons), the black backed Chatham Islands Oyster Catchers, and the invasive Australian black swans – all have visitors reaching for their cameras.

Th ere are so many things to see on Rekohu – it’s so much bigger than you expect, many visitors are also surprised by the vast expanse with sharp up-thrusting volcanic cones and dozens of peat lakes surrounding the gigantic lagoon. ■

During the early 20th century Moriori were misrepresented, particularly by anthropologists and researchers; in 1916 the NZ Education Department School Journal described them as – pre-Māori settlers of New Zealand, linguistically and genetically diff erent from the Māori, Melanesian in origin and by 1916 considered an extinct people.

However, none of this is true. Moriori traditions supported by archaeological evidence show that ‘Moriori settled Rekohu 800–1000 years ago directly from Polynesia’ and therefore are of the same origins as the Māori, with similar though not the same language. Moriori are far from extinct, with about 1000 members on the Hokotehi Moriori Trust roll and potentially about 5000 descendants in total. ■


DirectoryADVENTURE

Te Urewera TreksROTORUAp +64 7 366 6055e [email protected] www.teureweratreks.co.nzHost: Joe Doherty

Dam DropTARANAKIp +64 6 752 8242e [email protected] www.damdrop.comHost: Chris Luke

ART

Tuatara Design Store& GalleryWHANGAREIp +64 9 430 0121e [email protected] www.tuataradesignstore.co.nz

The Hetet GalleryLOWER HUTTp +64 4 589 5165e [email protected] www.hetetgallery.co.nz

ACCOMMODATION

Anndion LodgeWHANGANUIp 0800 343 056e [email protected] www.anndionlodge.co.nz

Henga LodgeCHATHAM ISLANDSp +64 3 3050 196e [email protected] www.hengalodge.co.nzHosts: Lorraine Norris (Rua)and Kelvin Carter

TRANSPORT

Harrisons Cape RunnerNORTHLANDp +64 9 408 1033e [email protected] www.ahipara.co.nz/caperunner

Toru Tours LtdAUCKLANDp +64 27 457 0011e [email protected] www.torutours.comHost: Paul Fuimaono

FOOD

Karaka CaféWELLINGTONp +64 4 916 8369e [email protected] www.wharewakaoponeke. co.nz/karaka-cafe/

CULTURE

Taiamai ToursHeritage JourneysNORTHLANDp +64 9 405 9990e [email protected] www.taiamaitours.co.nz

Wairakei TerracesTAUPOp +64 7 378 0913e [email protected] www.wairakeiterraces.co.nzHost: Raewyn Hill

Māori Tours KaikouraKAIKOURAp +64 3 319 5567e [email protected] www.maoritours.co.nz

Full Tourism Directory Available at www.inz.maori.nz

naumai: haeremai

Documents

new mori tourism

mori tourism operators

nz mori tourism

mori tourism product

mori history

mori culture

existing mori events

unique mori fl avour