navajo marketing communications overviw
DESCRIPTION
This slide deck presents an overview of NAVAJO Marketing Communications - Background, services, samples of our workTRANSCRIPT
NAVAJO Confidential © 2009
NAVAJO Marketing Communications Capabilities Prepared for IBM
November 6, 2009
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Background
How is NAVAJO different from others in this space?
Why NAVAJO?
Client feedback
Summary
Contact
Today’s Discussion
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Design and produce collateral and customer reference programs and materials for worldwide audiences
Integrated marketing communications agency located in the San Francisco Bay Area, CA
Serving technology clients since 1989
Senior in-house team of writers, designers, account personnel already assisting IBM
Background: NAVAJO Overview
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More than 2,000 marketing projects over 14 years including brochures, white papers, datasheets, direct mailers, posters, case studies, customer awards, press quotes, Flash presentations, informational CD-ROMs, Web content and multimedia
Highly proactive account services team familiar with IBM design guidelines and corporate culture
Expert team can ramp up quickly to support even the most challenging deadlines
Background: NAVAJO’s Work with IBM
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Work with diverse marketing and sales teams including:
- Business Intelligence- DB2 & DB2 Tools- IBM Global Services- Linux- Lotus- SOA- Storage- SWG Industry Marketing- Tivoli- WebSphere- WW B2B Marketing Information Management
Background: NAVAJO’s Work with IBM (cont.)
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Core competency: marketing communications
Staffed, organized and equipped to support comprehensive marketing programs
In-house staff:- Ensures continuity of service and
quality- Facilitates quick response- Provides framework for scaling the
team
How is NAVAJO different from others in this space?
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How is NAVAJO different from others in this space? (cont.)
Highly selective hiring practices:- Experienced - Technology savvy- Proven track record
Senior management closely involved in day-to-day activities including art direction and budget updates
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Why should you select NAVAJO?
Subject matter expertise in breadth of IBM products and services
Up to date on IBM messaging, culture and design guidelines
Highly responsive and available client services
Adaptable to changing priorities
Worldwide communications management expertise
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KANA Brochure
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IBM Smart SOA Brochure
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Jabil Customer Case Study
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Wily Technology White Paper
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IBM Poster
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Samsung Web Banners
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Intel Flash Presentation
http://portfolio.navajocompany.com/works/Intel/Flash/iss.htm
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IBM Client Feedback
“I have to say, NAVAJO is a top-notch agency to work with. I'm very impressed with your turnaround and quality of writing. One of the best agencies I've worked with!”
– Channel Manager, IBM “Kudos to you and your team on writing a great case study... I can't
wait until it is complete - I have several ideas on how to use the case study.”
– Program Manager, Software Group Marketing, IBM
“The DB2 Flash presentation you developed is awesome. We are going to waste no time promoting it to IBM customers, business partners and employees far and wide.”
– Customer Reference Program Director, IBM
“I really like the concept and layout of the CIO Digest magazine. You all have done a really good job of being informative and making it easy to read by using well placed images and graphics.”
– Director of Brand and Public Relations, Symantec
“You guys were a really great group—engaged, interactive, and willing to give it a try! Thanks for being a brand champ!”
– Corporate Messaging Manager, NetApp
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Summary
NAVAJO’s core competency is marketing communications
Proven track record with IBM over last 14 years
In-house expertise
We’re ready for your business!
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Our new state-of-the-art facility
Contact
NAVAJO Company1164 Cadillac Ct.Milpitas, CA 95035-3025, USA
(408) 957-3800
www.navajocompany.com