THE IMPACT OF THE GROWTH OF

MOBILE/TABLET USE ON WEB DESIGN

Why Collin’s Catering Should Consider This Transition

Naveed Asif

February 01, 2015

Why Is This Important?

Be up-to-date Understand your customers

better Increase your sales/clients Number of tablet users is

growing.Will rise to 1 billion people

worldwide.Perceived as a luxury item.

• Mobile/Tablet Users • Laptop Users

• Focused

• Usage: majority of the day

• Perceived as luxury

• More likely to visit your website if they see a mobile version.

• Multi-taskers

• Usage: couple hours/day

• Perceived as a need

• Have a wide selection of your competition to choose from.

Mobile Sites vs. Desktop

Content: Mobile sites have less content.

Navigation: Vertical vs. Horizontal

Users easily find what they’re looking for.

Can have it’s own style and design.

Technology

“Re-direct” to mobile-friendly version. Device recognition Google’s “Admob Acquisition”

Applications

iOS and Android Allows for quicker access Shows your brand is tech-savvy Can be easily updated

2 Bad Examples

2 Good Examples

Why Collin’s Catering Should Create a Mobile/Tablet Version

Understand consumers better

Consumers feel like you are up to date

Good for ‘on-the-go’ Opens up a huge

potential of consumers

What Specific Features Should Collin’s Catering Be Aware Of?

Navigation to display categories correctly.

Make sure the words are not cut off

Image sizes Design/Style Application Calendar

Conclusion

Mobile/Tablets are in Requirement for all companies It’s what consumers want

References http://www.impactbnd.com/blog/9-awesome-examples-o

f-effective-mobile-website-design

http://www.imediaconnection.com/content/31235.asp#multiview

http://sixrevisions.com/web-development/mobile-web-design-best-practices/

http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/

http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php

http://mashable.com/2011/08/05/mobile-design-priority/ http://www.emarketer.com/Article/Tablet-Users-Surpass-

1-Billion-Worldwide-2015/1011806/1