navi radjou presentation at thinkers50 india
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Thinkers50 India is a joint initiative of Institute for Competitiveness, India and Thinkers50. Institute for Competitiveness, India is an international initiative centred in India, dedicated to enlarging and purposeful disseminating of the body of research and knowledge on competition and strategy. Institute for Competitiveness, India conducts and supports indigenous research, offers academic and executive courses, and provides advisory services to the Corporate and the Governments. The institute studies competition and its implications for company strategy; the competitiveness of nations, regions & cities and thus generates guidelines for businesses and those in governance; and suggests and provides solutions for socio-economic problems. Created in 2001 by Stuart Crainer and Des Dearlove, the Thinkers50 was the first-ever global ranking of management thinkers. In the intervening decade, the scope of Thinkers50 has broadened to include a range of activities that support its mission of identifying, ranking and sharing the best management thinking in the world. Today, Thinkers50 is widely recognized as the world’s definitive ranking of the top 50 business thinkers, and the T50 Distinguished Achievement Awards are widely regarded as the “Oscars of management thinking.”TRANSCRIPT
JUGAAD INNOVATION: A Frugal Approach To DrivingInclusive and Sustainable Growth Navi RadjouInnovation and leadership consultantFellow, Judge Business School, University of CambridgeCo-author, Jugaad Innovation and From Smart To Wise
Thinkers50 India Conference Gurgaon, 30 August 2013
“Bigger is better” innovation model
$603 billion spent in
R&D in 2011
2Copyright © Navi Radjou
Source: Strategy & BusinessSource: Strategy & Business
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4Copyright © Navi Radjou
Western firms are stuck in“structured” processes (e.g., Six Sigma)
Beth Comstock, CMO, GE
“Our traditional teams are too slow. We're not innovating fast enough.
We need to systematize change.»
The West needs a new innovation model
$$$$$$$ $
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Scarcity is mother of invention
http://economictimes.indiatimes.com
http://nif.org.in
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Kanak Das
Adversity is father of invention
Source: gcstz.com/products
African ingenuity
Source: www.quotednews.com
Filipino ingenuity
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Frugal ingenuity
Peruvian ingenuity
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“Scaling up” frugal ingenuity
INGENIOUSSOLUTIONS
JUGAADmindset
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JUGAAD
The gutsy ability to improvise an effective solution with limited resources…
…using ingenuity & resilience
Also known as:
Jeitinho or Gambiarra in Brazil
Zizhu Chuangxin in China
Système D in France
Do It Yourself (DIY) in USA
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Intention(SANKALPA)
Business/societalimpact & value
(KARMA)
Negative
Positive
• Bribery• Nepotism• Commonwealth
Games
Selfish Altruistic
Why you use jugaad makes big difference
Improve/optimizeexistingsystem:
• Missed calls
• Electricitytheft
Create abetter NEW system:
• Nano• Mobile
banking• Distributed
energy(SELCO)
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Abuse/violateexistingsystem:
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Frugal Flexible
Inclusive
Jugaad innovation
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Jugaad Innovation: frugal, flexible, inclusive
Structured innovation: costly, rigid, elitist
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Western firms are integrating jugaad innovation in their organizations
UnstructuredInnovation
(e.g., Jugaad)
StructuredInnovation
(e.g., R&D-driven)
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Carlos Ghosn CEO, Renault-Nissan
“(These partnerships) allowed us to learn a lot more on… FRUGAL ENGINEERING”
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Adopting the jugaad mindset: Renault-Nissan
Carlos Ghosn CEO, Renault-Nissan
“In the West, when we face huge problems and we lack resources, we tend to give
up (too) easily…
Jugaad is about never giving up!”
18Copyright © Navi Radjou
Adopting the jugaad mindset: Renault-Nissan
Carlos Ghosn CEO, Renault-Nissan
Dr. SumantranVice ChairmanAshok Leyland
Sour
ce: w
ww
.mon
eylif
e.in
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Adopting the jugaad mindset: Renault-Nissan
Source: http://www.indiancarsbikes.in
Gérard Detourbet Renault’s head of
entry-level vehicles
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Adopting the jugaad mindset: Renault-Nissan
http://www.youtube.com/watch?v=FsBnNrYNF8E
Carlos Ghosn CEO, Renault-Nissan
“We want to integrate and synergize the jugaad mindset of our Indian
engineers with the project management skills of our
French teams and the deep technical expertise of our
Japanese R&D group”
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Adopting the jugaad mindset: Renault-Nissan
The West needs more « bricoleurs »
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Claude Lévi-Strauss
Source: Wikipedia
Source: http://ia700807.us.archive.org/
The MAKER Movement and the Do-It-Yourself (DIY) Revolution
http://fetosoap.com/blog/index.php?s=faire
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The MAKER Movement and the Do-It-Yourself (DIY) Revolution
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GE taps grassroots jugaad innovators
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Western universities are trainingjugaad-minded engineers & managers
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Jane ChenCo-founder EMBRACE
Western universities are trainingjugaad-minded engineers & managers
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Western governments are embracing “bottom up” jugaad innovation
FEMA Think Tank Conference at White House, 6 February 2013
Richard SerinoDeputy AdministratorFEMA
Desiree Matel-AndersonInnovation AdvisorFEMAYours truly
Indian youth: Generation J(ugaad)
GETJUGAAD.COM
31Copyright © Navi Radjou
32Copyright © Navi Radjou
Jugaadinnovation
R&D-drivenstructuredinnovation
R&D-drivenstructuredinnovation
Jugaadinnovation
Indianinnovation
&leadership
modelWestern
innovation &
leadershipmodel
Thank you
Navi [email protected]
jugaadinnovation.comTwitter @JugaadIndiaNow
Facebook.com/JugaadIndiaNow