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09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

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Scre

enshot: H

um

an F

ace o

f Big

Data

Book

NAVIGATING IN THE SMART SOCIETYTomorrow’s Shoppers and Digital Creativity

09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

kjærGLOBAL

09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

Fam

ily Holiday in N

orway -

Photo: H

araldB

rekke

NAVIGATING COMPLEXITY

San F

rancisco Museum

of Modern A

rt -R

endering: Snø

hetta

Businesses need to rethink why they exist and why people should engage with them

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09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

4. S

PIR

ITU

AL

3. E

MO

TIO

NA

L2. S

OC

IAL

1. S

CIE

NT

IFIC

Foodie Culture Health = Wealth Good Cause

Work/LifeBalance

BrandEngagement

Glocalisation PublicPolicies

Green Growth

ClimateChange

Hyper Urbanisation

CulturalConsumption

InclusiveDesign

The

Real Thing

IntelligentReduction

Smart Living

RisingEconomies

Happiness HuntingThe Good LifeMindfulness

SocialCapital

QUALITY OF LIFE

No AgeSociety

Free-RangeParents

Redefine

dFamilies

Digital Natives

Female Factor

Global Citizens

Active Leisure

Education 4.0

CleanTech

CloudIntelligence

The Global Brain

DialogueDriven

The Big Society

ThinkingCities

BioRevolution

Creative Class

BetapreneurshipCollaborativeCommunities

InnovationHubs

HealthChallenges

CrowdedPlanet

Bio Diversity

Turbulent Markets

Considered Consumption

ResourceShortage

One PlanetLiving

Radical Openness

Purpose DrivenLeadership

Soft Power

Lifelong Learning

Authentic

Storytelling

UNIVERSAL AWARENESS

WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD

ORGANISATIONS

ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICS TECHNOLOGY

COMMUNICATION SOCIAL STRUCTURES

NewModels

Enoughism

TREND ATLAS 2030+THE 4P BUSINESS MODEL - People, Planet, Purpose, Profit

2. SO

CIA

L3. E

MO

TIO

NA

L4. S

PIR

ITU

AL

1. SC

IEN

TIF

IC

UNIVERSAL VALUES

CARING ORGANISATIONS

MEANINGFUL EXPERIENCES

POLITICS & LEGISLATION ENVIRONMENT

A BETTER WORLD

QUALITY OF LIFE

TECHNOLOGY ECONOMIC DRIVERS

PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION

POSITIVE WELLBEING

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kjærGLOBAL

09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

KEY SOCIETY DRIVERS

* THE GLOBAL BRAIN

* DIGITAL TRANSFORMATION

* GLOBAL CITIZENS

* DISRUPTIVE INNOVATION

* BETTERNESS CULTURE

* CIRCULAR ECONOMY

* THE GOOD LIFE

* MEANINGFUL STORYTELLING

2. SO

CIA

L3. E

MO

TIO

NA

L4. S

PIR

ITU

AL

1. SC

IEN

TIF

IC

kjærGLOBAL

09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

The digital transformation will drive a future where people and businesses collaborate for mutual benefit

CREATE THE FUTURE - The Global Brain (IoT) & Digital Transformation

Nike’s H

igh-Tech F

uel Wristband

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09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

ENGAGE WITH PEOPLE - Global Citizens & Disruptive Innovation

Entrepreneurship is key to autonomy, the welfare state, jobs, innovation and competitiveness

Photo: H

yper Island

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09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

MAKE A POSITIVE DIFFERENCE - Betterness Culture & Circular Economy

Successful organisations cultivate betterness culture to grow social capital and community engagement

Source: thegreatrecovery.com

2013

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09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

BE AUTHENTIC & HONEST - The Good Life & Meaningful Storytelling

Tomorrow’s map of success will have transparency and meaningful experiences at its core

Image: T

he School of Life London

kjærGLOBAL

09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

TOMORROW’S SHOPPERS

‘ME’ Drivers

‘WE’ Drivers

THE

4Ps

Mindset M

ap 2015 © K

jaerGlobal

People Planet

Profit Purpose

TRUST

Radical Openness

Emotional Touch PointsRational Touch Points

ENGAGEMENT

The Good Life

COLLABORATION

Global Citizens

NEW CHANNELS

Digital Transformation

OPENNESS

The Global Brain

SUSTAINABILITY

Betterness Culture

COMMUNITY

Circular Economy

AUTHENTICITY

Meaningful Storytelling

BETAPRENEURSHIP

Disruptive Innovation

GLOBAL SUSTAINERS

WELLBEING HUNTERS

CREATIVE COLLABORATORS

TECHNOLOGY OPTIMISERS

Emotional Touch PointsRational Touch Points

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09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL

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CONCLUSION

Successful businesses engage in meaningful dialogues to create economic, social and emotional value

Calg

ary

’s N

ew

Centra

l Lib

rary

2018 b

y S

nø

hetta

, Dia

log A

rchite

ctu

re +

Inte

riors