navigating linked in for job search success nov 2012
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Navigating LinkedIn for Job Search
Jacqueline Buck SPHRWorkforce Development
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Introduction
• Presentation assumes that participants have a basic knowledge of LinkedIn.
• Need an introduction to LinkedIn? www.learn.linkedin.com
I'm on LinkedIn--Now What??? (Third Edition):
A Guide to Getting the Most Out of LinkedIn [Paperback] Jason Alba (Author)
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Why LinkedIn?
Online visibility
Great venue for professional networking
Transform your professional life
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The Basics
•Largest professional online network
•Create an online presence
•LinkedIn meaningful connections
•Research companies, find job openings, connect with professionals & groups
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STATISTICS
2 new members per second
175 million membersFortune 500 companies represented1.2 million groups4.2 billion professional searches
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5 Simple Steps to Success
1. Create and optimize your profile
Nurture a genuine relationshipDeliver results-oriented contentIdentify 1 main objectiveKnow your audienceCreate a call to action
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• Headline
• Summary
• Experience
• Education
Creating your Profile
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Hmm .. .. .. ..
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Step 2
2. Order your profile sections according to
your goal.
Most relevant sections near the top. Summary should always be near the
top Find a way that represents you best
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Step 3
3. Optimize your Summary section Make it “keyword” rich
Minneapolis, Minnesota based Marketing and Recruitment leader who provides wide-range expertise and strategic Human Resources and Marketing direction across various industries. Through strategic marketing and branding I establish creative and cohesive
campaigns for Minnesotaworks.net, the NO FEE online job bank for job seekers & employers in Minnesota. Able to maximize the potential of an organization's human
capital through innovative organizational initiatives.
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4. List your specialties Make it easy to scan Use bullet points Cut and paste from Word
More Simple Steps . . .
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5. Add relevant sections to your profile
Certifications (CPA, NCRC, SPHR)
Publications Applications (blog, tweets, reading list)
Step 5
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6. Skills New emphasis on this section Easily connect with others who have similar interests Most searched terms at the top
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Personal Information / Contact Settings
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Additional Information
Interests Groups (“Groups you might like”)
Should be compelling & reinforce your expertise.
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RECOGNIZE THESE ?
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CONNECTIONS
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4 Tips for Meaningful Connections
1. Timing is everything2. Leverage events3. Ask for advice4. Be a resource for others
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ASK FOR ADVICE
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BE A RESOURCE
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GROUPS
• 1.2 million groups• Join 50 groups• Open access • Create your own• Search current groups
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SEARCH FOR JOBS
Suggests jobs
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Advanced Search
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dkf10 jobs
Identifies Connections
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h How important are they?
Recommendations
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Mobile Apps
Apple
Android
Card Munch
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Ready to get started and make some meaningful connections?
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Jacqueline Buck SPHRWorkforce Development
Department of Employment & Economic Development