navigating the digital marketing landscape: social media...navigating the digital marketing...
TRANSCRIPT
Navigating the Digital Marketing Landscape: Social Media
Presented by Cosmitto, on behalf of Mon River Towns
Content Marketing Overview
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
-Content Marketing Institute
Content Marketing Overview
What is involved:
● Social Media● Blogs● Email Marketing● Paid search and paid social● Search Engine Optimization
Today, our focus will be social media
Platform Overviews3 Types of Facebook Posts for Engagement
● Videos● Photos● Curated or Link Shares
@MonRiverRec
Platform Overviews2 Types of Instagram Posts for Engagement
● User-Generated Content● Employee-Generated Content (this case community
representatives)
@Cycle_Forward
@u.s.forestservice
#monongahela
#ohiopyle
#fallcolors
Platform Overviews2 Types of Instagram Posts for Engagement
● User-Generated Content● Employee-Generated Content (this case community
representatives)
#MonValley
#MonRiver
#Pennsylvania
#Summer
Platform Overviews3 Types of Twitter Posts for Engagement
● Retweet● “Showing Some Love”● Question
@ypa_pgh
#thisplacematters
#monvalley
Who is on Facebook?
Click here to learn more about Facebook audience demographics!
Facebook Shoutouts
@nbvpark
Who is on Instagram?
Click here to learn more!
Instagram Shoutouts
@monrivertowns
Who is on Twitter?
Click here to learn more!
Twitter Shoutouts@MonongahelaMAHS
Merging with Traditional Marketing Techniques
● Face-to-face marketing and sales is still one of the most powerful tactics.● Combining the reach, frequency, and targeting of social media can make an even bigger impact.
Interpreting Metrics
● What to look at: ○ Impressions, engagement rate, page likes, followers, mentions, percentage increase or
decrease
● What to find: ○ Audience interest, posts to continue, what imagery and messaging is working, compare to
industry averages
● How to pivot:○ A/B test, change imagery, change voice and tone
Follow Us!
● Cosmitto○ Facebook: @cosmittodigital○ Instagram: @cosmittodigital○ Twitter: @cosmittodigital○ Linkedin:
https://www.linkedin.com/company/2615504/
● Mon River Towns○ Facebook: @RiverTownProgram○ Instagram: @MonRiverTowns
Thank you!