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Communication Process

• Communication is a process whereby information is encoded by a sender via channel of medium to receiver.

Sender

• Sender is the source of the message.

• It has the primary responsibility for the success or failure of the communication act.

Encoding

• Is the process by which the source takes an idea or thought and selects verbal or nonverbal symbols from his or her environment to send which he/she feels accurately represents that idea or thought.

Message

• Is the content of communication. This is what the sender wants his or her audience to know.

Channel

• Is the medium through which the message must pass.

Receiver

• Is the target audience of the message.

Decoding

• Is translating the message code into symbols that the receiver can understand.

Feedback

• Is the information that is sent back to the source.

Noise

• Is anything that disrupts or distorts the communication process.

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