PREFACE

World has come to practical solution of things and all in demand is not what we know but what we can do mere bookish knowledge lands you or me nowhere what is actually needed is to transform your bookish knowledge in to action and result oriented actions.

Keeping the same strategy is mind Navneet Lal Ranchodrai Institute of Business Administration has introduced practical outlook to big industrial units. Keeping the same in mind and to make the students familiar with the practical managerial function, the institutes arrange an industrial visit to Navneet Publication (India) Ltd. Situated at Dantali village of Gujarat.

“Reading Gives Theoretical knowledge.But visit Gives Practical Knowledge”

JAYESH KAKADIYA

ACKOWLEDGEMENT

This is to certify that Mr. JAYESH KAKADIYA student of N.R.I.B.A has successfully completed his project on NAVNEET publications for the year 2004-05.

I would like to thank Mr. Manish Patel and Mr. Dhiren Shah who had guided and provided us information its working and us about NAVNEET.

I would also like to thank Ms. Neha Patel (our trip in-charge) and my fellow friends without whose guidance and cooperation the completion of this project would not have been possible.

Thank you.

N A V N E E T

The Gala Family who has an enviable reputation from 46 years in the field of Books Publishing manages the NAVNEET Group of Companies.

NAVNEET is the main publisher in the field of educational books publishing, publishing more than 3550 titles every year in English, Hindi, Marathi and Gujarati.

Over the decades, NAVNEET has emerged as an educational products and services company in India. The company's products are sold under the 'NAVNEET', 'Vikas' and 'Gala' brand names.

NAV Neet’s portfolio of syllabus based Books includes high quality books, supplementary books like Guides and 21 Question Sets among others in four languages, English, Hindi, Marathi and Gujarati. The company has a dominant market share in Gujarat and Maharashtra.

NAVNEET also produces around 992 titles in general books category such as activity books for children, health series books, cookeries, mehendi, feng-shui etc.

The company enjoys a leading position in stationery markets in India, the Middle East, parts of Africa, U.S.A. and Europe.

BUSINESS PHILOSOPHY

NAVNEET’s brand initiative extends to four A’s that are indispensable for achieving business success.

AWARENESS

The Creation of awareness of publishers ’products is an art by itself. It has around 400 employees specially designated to keep direct contacts and explain the benefits of NAVNEET’s publications and stationery products to the concerned firms. It creates direct contacts with thousands of schools, teaching community and trade associations.

AVAILABILITY

NAVNEET has direct contacts with over 60,000 retail outlets and over 20,000 schools so it ensures that there is a constant availability of all products throughout the year.

ACCEPTANCE

NAVNEET has made a history in the field of educational publishing. The quality content printed at NAVNEET has made users accepting NAVNEET’s products without any hesitation.

AFFORDABILITY

Education has to be for the masses. Spending on education has always been a concern among the parents in our country. NAVNEET has believed in selling all its

products at affordable prices and within reach of the masses.

H I S T O R Y

In 1945, a Book Store was opened at Mumbai, which sold new and second hand books. Then NAVNEET realised that there was a great demand from the students for the aided materials over and above textbooks. Considering this factor, the first ever Book by NAVNEET was published in 1959 by Gala Family.

In 1987, to expand the business of book publishing, NAVNEET bought land and construction of an ultramodern printing press was started at Dantali, District Gandhinagar (Gujarat).

By 1991, sophisticated printing and binding machineries had been imported to complete the modernisation-cum-expansion plans of the company.

In Nov.'91, Booking Publications and Trading Company was renamed Navneet Publications (India).

In Apr.'92, the company entered into an agreement with three publications - Navneet Prakashan Kendra, Vikas Prakashan and Gala Publishers -- whereby it acquired licenses to use the brand names of Navneet, Vikas and Gala, which were promoted by members of the Gala family of Bombay.

In 1993, NAVNEET installed machinery to manufacture paper stationery products at Vasai near Mumbai.

In 1995, the company also installed State-of-the-Art 'Note Book on-line' machine at Daman. The operations at Daman have since been shifted to more specious factory at Silvassa.

In 1998, NAVNEET opened up a children's website www.NAVNEET.com to offer children the benefits of phenomenal changes in modern communications brought about by computers and internet.

In January 2000, NAVNEET'S website was ranked 78th amongst the world's top 100 websites in the children's category.

During March 2002, the Company commenced commercial production of Stationery products at Unit II in Silvassa.

Over the next two years, NAVNEET has planned a phased entry into this Rs500 Crore market. NAVNEET is also believed to be considering acquisitions to improve its penetration in other states. It eventually plans to

spread its wings across 300-odd cities across the country by the end of the year.

LOCATION

The site that we visited is situated at VILLAGE DANTALI, BEHIND KASTURI NAGAR, DIST of GANDHINAGAR.

The total area of the site is about 30 acres of land out of which only 1/3 rd is constructed and utilized for production.

The rest of the area is cultivated with trees and plants, which help in creating a healthy and pollution-free environment.

The person in-charge of maintaining the trees is Mr. Barder Patel who gave us the complete information about the number of tress planted in the premises. He keeps the minute details of all the trees, such as the age, diameter, and length of the trees.

The whole area contains about-

1209 Neem trees93 Fruit trees

371 others& 1408 small plants

The surrounding also contains animals such as monkeys, dogs, squirrels, and peacocks.

There is a great facility provided by NAVNEET for the authors. They have a GUEST HOUSE with special provisions especially for authors who could stay there and write their books in a very natural and homely environment.

The site also has a CANTEEN constructed for which provides lunch to about 100 employees at a time. The food provided there is the same for workers as well as managers. This is done to avoid any kind of inferiority complex in the workers mind.

This land was purchased by NAVNEET in 1982 and the main reason for selection of such a location was that the land available was very cheap at that time in a rural area like DANTALI.

Establishment: [A] Land purchased in 1882

[B] Construction: In 1887

[C] Begin Production: In 1889

[D] First Production Plant: In Vasoly

Name of founder: Laljibhai R. Gala L.R. Gala struggle more for establish Navneet Publication but he could not see his first production of it.

Date of Birth: 21 September 1821

Date of Death: 5 July 1887

# PARTICULAR #

Incorporation Year 1984

Registered Office Navneet Bhavan, Bhavani Shankar Road Dadar (W), Mumbai - 400028, Maharashtra

Telephone 91-022-56626565

Fax 91-022-56626470

Industry Printing & Stationery

House Indian Private

Chairperson Shivji K Vikamsey

Managing Director Amarchand R Gala

Company Secretary Manoj J Thakar

Auditor Gala & Bhansali

Listing Mumbai, NSE, Saurashtra Kutch

Registrar   In time Spectrum Registry C-13 Pannalal Silk, Mills Cmpd LBS Road, Bhandup

Mumbai- 78

PRODUCTION

PRODUCTS RANGE

NAVNEET is the main publisher in the field of educational books publishing, publishing more than 3550 titles every year in English, Hindi, Marathi and Gujarati.

The company's products are sold under the 'NAVNEET', 'VIKAS' and 'GALA' brand names.

NAVNEET also produces around 992 titles in general books category such as activity books for children, health series books, cookeries, mehendi, feng-shui etc.

NAVNEET also produces Paper Stationary and has started a new trend of CD-ROMS as a medium for learning.

PLANT LAYOUT

The plant layout refers to the physical arrangement of the machinery. There are mainly 2 types of layouts.

Line Layout

Process Layout

We observed that NAVNEET used the process layout method.

Process Layout

In this case, the machinery is arranged departmentally, all the machines working on one stage of production be arranged in a department.

The products are then takes to the other department for further processing.

Production Units

Mr. A. V. Joshi designed the production unit of NAVNEET. The design made by this architect went for competition. The unit is made such that natural light and air could be felt inside the unit. The roofs are made of curvature type in steel.

Publisher Process

The publisher sits at NAVNEET house.

The authors write their books and pass it to the publishers for printing.

The publisher before sending it for printing, checks the book about 3 times for grammatical and other errors.

Once the check is done, then the final project is made in PAGE MAKER.

All the pictures are scanned and attached in a copy.

RAW MATERIALS

All the raw materials used in processing and finishing of goods are bought from within India only. Nothing is exported except the machineries. Below are the suppliers of different raw materials.

PAPER

Century

J K Group

I T C

Balarko Group

PNPL Group

INK

Hindustan ink

Micro inks

Lotus

GUM

Hindustan liver

Pedialyte

Fevicol

National

Patent

All the machinery used in manufacturing is exported from U.S and Germany.

GENERAL INFORMATION

Name of the firm: - Navneet Publication

Purpose: - To be best books publisher

Top Export Award 2002 - 2003

Navneet has won the prestigious Top Export Award from CAPEXIL in the category of books, publications, printing industry, and printed material. The Company has received the export Award for the 4th consecutive year from CAPEXIL.

Special Export Award 2000 - 2001

Navneet has won the Prestigious Special Export Award for the year 2000-2001 from CAPEXIL (Formerly, Chemicals & Allied Products Export Promotion Council) Sponsored by Ministry of Commerce and Industry, Govt. of India in recognition of Outstanding Export Performance in respect of export of paper products in the year 2000-2001. The Company had earlier

received the Certificate of Merit on three occasions for such outstanding export performance in the past...

D.B. Dhawle Award

D.B. Dhawle Award for best Children's Literature in Marathi.

LOCATION

The location factor is one of the most important which has to be considered with the care because a location can decide the smooth running of business Navneet Publication Ltd. is located at Dantali where the basic infrastructure facilities like transportation, labors, electricity etc. were available.

Present Address of the plant:- Dantali Village, Behind Kasturinagar, Taluka & District Gandhinagar (Gujarat)Reasons for selecting the location of these sides:-

Registered Office:- The Registered office of the company is located at Dadar (W), Mumbai. The main purpose for selecting this place was mainly that Dadar area is centrally located and well-known area and the functioning would be quite easy if things are handled from such an easily accessible area of the well-known city Mumbai.

Location of factory place:- The selection of the factory site at Dantali was mainly.

Advantages:- In this particular location of factory the most important is that, the land is available at reasonable price. It is also located here because Dantali is the most closely connected with city area of Ahmedabad and because of city area connection the infrastructure are already available. Infrastructure facilities are like transportation, power supply, banking facility; easy accessibility etc. can be ripening. In addition, the easy availability raw material and component parts can be purchased easily supply by the local supplier only.

The company can get maximum subsidies from Government so taxes are not so high. This area the labors also will provide their skill. In Ahmedabad, there are many skilled and unskilled labors also available at lower rate. These plants reduced the cost of transportation and the Highway no. 8 passes near by the plant, which joins it with the major consumption centers

ORGANISATION ASPECTS

Navneet Publication (India) Ltd.

ORGANISATION CHARTORGANISATION CHART

CHAIRMAN MANAGING

DIRECTORS

GENERAL QUALITY PURCHASE

MANAGER CONTROL MANAGER

MANAGER

FINANCE MARKETING PERSONNEL PUBLIC

MANAGER MANAGER MANAGER RESEARCH

MANAGER

SALES PRODUTION

MANAGER MANAGER

BOARD OF DIRECTORS

Chairman: - Shivji K. Vikamsey

Managing Director: - Amarchand R. Gala

Joint Managing Director: - Jaisingh K. Sam pat

Directors: - Dungarshi R. Gala Harakhchand R. Gala Shantilal R. Gala

Marketing Directors:- Jitendra L. Gala Ashok M. Gala Liladhar D. Shah R. Varadarajan Kamlesh S. Vikamsey

Company Secretary: - Manoj J. Thakkar Director: - Vijay Ray

Auditor: - Gala & Bhangali

MANAGEMENT TEAM

Production President: - Mr. Navin N. Shah

President (Projects):-Director (Chill-Book Publish):- Mr. Bipin A. Gala

President of Publishing: - Mr. Anil D. Gala President of Finance: - Mr. Ganesh D. Gala

President of Marketing: - Mr. Raju H. Gala

President of International Business: - Mr. Dilip C. Sampat

Vice President of Stationary Division: - Mr. Shailendra J. Gala

Vice President of Stationary Division: - Mr. Kalpesh H. Gala

Vice President of Marketing: - Mr. Sandeep S. Gala

Vice President of Marketing: - Mr. Sanjeev J. Gala

Vice President of Information Technology: - Mr. Ketan B. Gala

Navin N. Shah President(Production)Bipin A. Gala President(Projects)Anil D. Gala President(Publishing)Ganesh D. Gala President(Finance)Raju H. Gala President(Marketing)Dilip C. Sampat President(Int’lBusiness)Shalendra J. Gala V.President(Stationery)Sandeep S. Gala V.President(Marketing)Kalpesh H. Gala V.President(Stationery)Sanjeev J. Gala V.President(Marketing)Ketan B. Gala V.President(I.Technology)

Face value of share: - Rs.10 Market lot: - 1 Listing: - National Stock Exchange, Mumbai Saurashtra Kutch Stock Exchange, Rajkot

Company Registrar: - In time Spectrum Registry Ltd. C-13, Pannalal Silk Mills Compound, LBS Road, Bhandup (W) Mumbai – 400078

Navneet Publications (India) Ltd’s Banker:-

Bank of Nova Scotia Bank of India

BNP Paribas ICICI Bank Ltd. UCO Bank List of Trees, Animals & Birds

Name AvailableNeem Trees 1209Fruit Trees 93Others 371

Monkeys 26Peacock 110Parrot 45

Small Plants 1408Loan 26000 esq.

PRODUCTION

RAW MATERIALS

PRODUCT NAME QUANTITY VALUE

COST CRORES UNIT

PURCHASES 6 1.84OTHERS 6 6.72FREIGHT & OCTROI 6 0.92PAPER 41793939(KG) 133.87 32.01PAPER-PURCHASE 554769(KG) 1.57 28.3BOOKS & OTHER STA. 0.22ONARY ITEMS 0 0.22

Raw material of March’04: 145.05 croreNavneet Publication is the industry, which makes educational

books. For that, paper is the more important need. They purchase papers, which is their main raw material from ballapur paper industry. In addition, ink is more important & necessary material. Their sources of ink are as under:

MICRO INK

LOTUS INK

HINDUSTAN LEVER LTD.

THEIR MAIN PRINCIPLE IS THAT THEY NEVER MIXED.

MANUFACTURING TIME & CAPACITY TIME PERIOD:

NAVNEET is one of the leading industries in publications. Navneet manufacture it’s product for 10 month, October to June and in the September end they produce Apexits.

Manufacturing process of navneet is run whole day, 24 hours in 3 sessions each would be 8 hours.

CAPACITY:

Navneet publication’s 90% production machines are exported from U.S.A. & JAPAN. Therefore, its capacity of production is very high.

Navneet manufacture’s impressions per hour

: 36 thousand impressions per hour

300 tones per day

50000 tones per year

AVAILIBILITY:

Direct contacts with over 60000 retail outlets and over 20000 schools by the field, force of the company ensures availability of all products throughout the years.

Finished Products:

product name Units% of sto. Sales crs.

Publications NA 57.3 144.88

Stationary NA 42.34 107.66

Others NA 0.36 0.91

Production Process:

What is production?

“Production is a process of conversion of raw material into finished goods with the use of different resources.”

Moreover, the production process is the combination of certain steps to obtain the final product. These steps collectively are said as process.

Mainly there are two types of plant layouts.

1. Line Lay Out.

2. Process Lay Out.

Navneet’s physical arrangement of the machines is as process lay out.

NAVNEET PUBLICATION has a production unit is only at DANTALI. Expect DANTALI have not a single production unit in Gujarat.

Now we see the production process of NAVNEET PUBLICATION. Paper is basic Raw Material of books. Paper is just “Heart of the Book.” NAVNEET get paper from NPL & BALLARPUR PAPER MILL. Everyday they used 1000 tunes paper. To make 1 kg paper 15 kg water is used. Each role of paper is about 600kg.

: <1> Pester Department

This is the first stage of production process. What they want to produce first they prepare a butter print of pester and fixed it on thick pad. It is known as DPIC (Dot per Square Inch). This DPI is two types.

1). POSITIVE PLASTIC SHEET.

2). NEGATIVE RED COLOUR SHEET.

4 Pester is fixed on one sheet. Every sheet is printed on Aluminum Plat. In the positive plastic sheet is used for only black & white printing. Moreover, Negative Red Colour Sheet is used for books front-page printing, colour books and colour page printing. They generally used only three colour and one separate black colour use. These colours are Yellow, Blue, & Red. For other colours, they mixed each other. After 2 days pester is used. This is only one primary stage.

<2> PLATE DEPARTMENT:

This is the second dep. Of production. In this dep. They used pester which is prepared in first department. In this department, they print or image, pester sheet on Aluminum plate. For these they use XPD85HD machine. Each Aluminum Plate is worth Rs.100000. the cost of each plate is about rs.400. For this department 100% cooling is required. This department works 24 hours.

<3> PRINTING DEPARTMENT:

First, they are reweaving the role of paper so that dust is cutting out. Then they arrange Aluminum Plate in the machine. In the machine there is also on black plate on upper side of the Aluminum Plate. For printing they use, HARRISH GRAPHICS machine. Speed of this machine is 10000 prints per hour only in one side print. The main principle of NAVNEET PUBLICATION is that they never mixed Ink & Water. First Water is passed on the Aluminum Plate & then then Ink is print on paper. If they print black & white paper, they can print both the side together. For colour print, they have to print only one side. In

the machine print out come first on Aluminum Plate to black plate and than it is print on white paper. For print inside four colours and out side one colour, they use E-Senata machine.

<4>FOLDING CUTTING & CLIPING:

After above process printed pages are automatically folding as they arrange in machine.

When folding is completed, cutting process is started. The bunch of folding print passed out & its cutting is already automatically done. For cutting process, they import machine from GERMANI. For cutting, they used program-99.

After finishing this process clipping is done also automatically.

NAVNEET PUBLICATION also used one another machine for printing. This is known as HARRISH WEB OFFSET machine. Its speed is 25000 prints per hour. In this machine printing, folding, cutting and binding done one by one automatic.

<5> GUM BINDING PROCESS:

After finishing cutting and binding process further process is GUM BINDING process. For the process COLBUS MACHINE is used which is imported from GERMANI. It is speed per hour 9000 books. In 1982 it’s price is 2 crore and at present 22 crore.in this machine bundle of books, printed page are again cut but in side only and they forward by machine where gum is fixed by machine and front and last page fixed with this bundle. This is only one machine with it 3 inch and 7.5 c.m. Thick book is also gumming and cutting, too. This is best capacity.

<6>FINAL CUTTING:

After gumming final cutting is last stage. In that, part book is already 95% completed. After gumming process go to on moving belt

they reach to final cutting machine. In this machine, they arrange bled of machines as book size. In this machine, 10 books are cut down automatically together. This is the machine, which is already available in INDIA. This machine does only side cutting of books and books becomes complete after this process.

Through this process NAVNEET PUBLICATION (INDIA) LTD. Produce their finished goods

<7>VACUME POINT:

in the NAVNEET PUBLICATION at DANTALI also as a vacuum point for dust in underground which ever dust is together is come through large pipe in underground vacuum point where by a machine dust is pressed and make about 50 kg’s gasadi. This is stored in dust and sent them in the paper mill for reproduction of paper.

For make, books NAVNEET PUBLICATION spend 90% cost of paper and in 10%, all expenses are included.

CHILDREN BOOKS:

In the NAVNEET PUBLICATION is also manufactured. This book is in colour page. For this five colour machine is used. In this type of book, they also do paper lamination. It is also cast coted because these are produced for children. There are expensive, too, of colour.

After all these process, packing is done and they are store in VIKAS STORAGE, which they considered as “TAJ MAHAL.”

UTILITIES

Water:- The daily water requirement of the production is not by the supply of water made by the G.I.D.C. to the industrial users. The daily water used in Kavery River.

Electricity:- The electricity is procured via Gujarat Electricity Board.

Paper: Navneet Publication got paper in Selvas factory.

FINANCIAL INFORMATION:

What is Finance?

The finance management is the dynamic and important function of the company financial management is one of the managerial activities of planning and controlling the firms’ resources. We can also called capital as a “Blood.” Therefore, it must be systematically maintained. Planning is the one of the most important activities of the financial manager. It makes possible for the financial manager to obtain.

Reserves and surplus: -

Cash is the most important current assets for the operating of the business run on a continuous basis for the smooth running of the company. There should be sufficient cash neither more is cr. Shortage will intercept the firm manufacturing operations while exclusive cash supply remain idle. Therefore the cash and bank balance of the company are maintained at optimum level for this they can use the system of investment in reserves also.

PROFITE: (Rs. In Lacs)

Before Interest , Depreciation & Tax: 6271.91

Before depreciation & Tax: 6083.66

Before Tax: 5190.26

Available for Appropriation: 10549.16

Gross: 4342.00

CAPITAL:

SHARE CAPITAL: March’03: 19.06 crore March’04:19.06 crore

TOTAL SHARE HOLDERS FUNDS: 158.42 crore

BORROWED CAPITAL:

SECURED LOANS: 12.82

UNSECURED LOANS: 65.33

CURRENT LIABILITIES:19.47

LOANS & ADVANCES: 12.45

PROVISIONS: 5.89 CONTINGENT LIABILITIES: 3.35

TOTAL LIABILITIES: 119.31

PROFIT & LOSS A/C 2004:Navneet Publications Ltd Profit & loss account (Rs mn)

Period ended 09/98 09/99 09/00 09/01

No. of months 12 12 12 12

Gross Sales 1,157.2 1,441.0 1,748.2 2,173.5

Net sales 1,157.2 1,441.0 1,748.2 2,173.5

Other income 6.9 14.4 45.8 43.8

Total income 1,164.1 1,455.4 1,794.1 2,217.2

Raw materials 559.8 715.1 815.1 1,060.1

Stock adjustment (Inc)/ Dec 15.5 (40.4) (12.5) (11.3)

Purchase of finished goods 14.5 10.6 13.6 12.5

Cost of material 589.8 685.3 816.2 1,061.2

Employee cost 57.2 70.7 85.8 99.6

Power & fuel 5.8 6.8 8.7 10.9

Advertising/ promotion/ public 23.9 49.1 66.9 79.8

Freight & forwarding 40.7 61.7 87.3 106.3

Other expenses 162.4 223.6 266.8 307.5

Cost of sales 879.7 1,097.1 1,331.7 1,665.3

PBIDT 284.4 358.3 462.4 551.9

Interest & finance charges 9.7 7.5 25.7 35.3

PBDT 274.6 350.8 436.7 516.6

Depreciation 37.2 40.3 44.1 51.9

PBT 237.5 310.5 392.6 464.8

Provision for taxation 60.0 73.0 111.0 142.6

Extraordinary items/ Prior year adj. 13.1 0.0 (1.0) (30.4)

Adjusted PAT 190.5 237.4 280.6 291.8

Dividend payout 47.2 105.9 85.9 115.3

Forex inflow 114.3 131.8 241.0 413.0

Forex outflow 8.8 14.4 13.4 28.1

Investment in affiliate/ subsidiary - - 15.0 35.0

Contingent liabilities 19.6 24.2 70.6 75.3

RATIOS

As % of net sales

Gross sales 100.0 100.0 100.0 100.0

Net sales 100.0 100.0 100.0 100.0

Other income 0.6 1.0 2.6 2.0

Total income 100.6 101.0 102.6 102.0

Cost of material 51.0 47.6 46.7 48.8

Employee costs 4.9 4.9 4.9 4.6

Selling expense 5.6 7.7 8.8 8.6

Other expenses 14.0 15.5 15.3 14.1

Cost of sales 76.0 76.1 76.2 76.6

Profitability ratios (%)

PBIDT excl. other income 24.0 23.9 23.8 23.4

PBIDT 24.6 24.9 26.4 25.4

PBDT 23.7 24.3 25.0 23.8

Profit before tax 20.5 21.5 22.5 21.4

Profit after tax 16.5 16.5 16.0 13.4

Growth ratios (% yoy)

Net sales 5.7 24.5 21.3 24.3

PBIDT 10.0 26.0 29.1 19.4

PBT 31.0 30.7 26.4 18.4

PAT 49.0 24.6 18.2 4.0

Payout ratios (%)

Tax (% of PBT) 25.3 23.5 28.3 30.7

Dividend (% of PAT) 24.8 44.6 30.6 39.5

BALANCE SHEET:Navneet Publications Ltd

Balance sheet (Rs mn)

Period ended 09/98 09/99 09/00 09/01

No. of months 12 12 12 12

SOURCES OF FUNDS

Equity capital 95.3 95.3 190.6 190.6

Capital reserve 0.0 0.0 0.0 0.0

Share premium account 58.1 58.1 - -

Profit & Loss/ General reserve 539.8 681.7 829.7 1,006.0

Other reserves 11.3 - - -

Reserves and surplus 609.2 739.8 829.8 1,006.1

Net worth 704.5 835.1 1,020.3 1,196.6

Secured loans 45.4 13.0 7.7 3.9

Unsecured loans - - - 32.5

Total debt 45.4 13.0 7.7 36.3

Capital employed 749.9 848.0 1,028.0 1,233.0

 

APPLICATION OF FUNDS

Gross block 496.5 534.2 606.2 719.5

Accumulated depreciation (199.7) (236.7) (277.6) (326.7)

Capital work in progress 1.2 28.3 53.7 55.7

Total fixed assets 297.9 325.8 382.3 448.4

Investments 15.1 - 25.2 125.4

Inventories 170.9 259.2 358.1 369.7

Sundry debtors 224.9 225.9 276.1 367.3

Cash & bank balance 24.8 16.6 26.2 35.5

Total loans & advances 152.6 201.4 220.3 181.1

Sundry creditors/ Acceptances (28.0) (33.2) (56.7) (57.8)

Other liabilities (27.4) (37.1) (51.6) (58.3)

Provisions (84.1) (112.8) (153.0) (178.9)

Net current assets 433.7 519.9 619.4 658.7

Miscellaneous expenses 3.2 2.3 1.2 0.5

Capital deployed 749.9 848.0 1,028.0 1,233.0

 

RATIOS

Turnover ratios (x)

Net sales to total assets 1.5 1.7 1.7 1.8

Net sales to fixed assets 3.9 4.4 4.6 4.8

Net sales to working capital 2.7 2.8 2.8 3.3

Net sales to inventory 6.8 5.6 4.9 5.9

Gross sales to debtors 5.1 6.4 6.3 5.9

Liquidity ratios (x)

Current ratio 4.1 3.8 3.4 3.2

Debt equity ratio 0.1 0.0 0.0 0.0

Interest cover 29.3 47.8 18.0 15.6

Return on (%)

Networth (post tax) 27.0 28.4 27.5 24.4

Capital employed (pre tax) 33.0 37.5 40.7 40.6

Per share (Rs)

Net earnings (EPS) 20.0 24.9 14.7 15.3

Cash earnings (CPS) 23.9 29.1 17.0 18.0

Dividend payout 5.0 11.1 4.5 6.1

Book value (NAV) 73.9 87.6 53.5 62.8

Asset composition (%)

Net fixed assets 39.9 38.5 37.2 36.4

Working capital 58.1 61.5 60.3 53.4

MARKETING INFORMATION

MARKETING DEPARTMENT

ADVERTISING PACKAGING SELLING

Marketing

The goal of marketing is to create customer’s satisfaction profitable by building value-laden relationships with important customers. The marketing department can not accomplish this goal by it self it must team by closely with other department with organization through out it entire value delivery system to provide

superior value customers. This marketing calls up every one in the superior value and satisfaction.

MARKET RESEARCH PROCESS

Defining the Problems and Research object

Developing the research Plan

Collecting the information

Analyzing the information

Presenting the research plan

Implementing the research plan

Inter Prettying and Reporting the Findings.

ADVERTISING

Advertising is the important of Marketing advertising is the process of communicating persuasion information about a product to target market by means of the written and spoken word, and by visual materials.

Without advertising is not possible of the marketing. There are many types of advertising likes as economics times, website news, television news, radio and banner, etc. Running a business without advertising is just like looking at a girl in the dark you know what you are looking but she doesn’t know.

DISTRIBUTION STRATEGY

. The NAVNEET PUBLICATION is world number on selling. This Book is good and useful for the education. The company appointed so many distributors in foreign countries like USA, IZRAIL etc. Most the company’s products are exported to foreign buyers either directly in case of big orders of through distributors.

Distribution channels are in company to retailers. Company to distributors, distributor to agency provide agency to shopkeeper and also provide shopkeeper to customers. The stockiest will be provided to retailer.

PUBLIC RELATION

The NAVNEET PUBLICATION name conjures up fond memories across the length and breath of the country. Public relation usually comes under the heading publicity which is concerned with the natural understanding between an organization and its public.

The consumer is the focus of all activities at navneet , Maximizing value to consumers and forging enduring customer relationships are the core endeavors at Navneet .

Our efforts are driven towards maximizing customers’ satisfaction and this is in synergy with our quality pledge. “navneet products limited will strive to provide consistently nutrition’s and quality book products to meet consumers “Satisfaction by using quality. It is given as per the order placed ant the technical expertise been required for production and lastly the rate promotion since they think is in well established brand in the industry so good public relationship is establishing in company.

IMPORT-EXPORT MARKET

NAVNEET PUBLICATION is not only nation market but international market of starch. It has a large field of marketing the international business also improves the financial conditions of the country.

The NAVNEET PUBLICATION products is not only sold in India but also in other countries USA, Even the more

sophisticated markets like USA And IZRAIL, now relish navneet Products.

NAVNEET PUBLICATION and confectionaries are fast gaining acceptance in international market. NAVNEET PUBLICATION have also won the TOP EXPORT AWARD 2002-2003,THE SPECIAL EXPORT AWARD 2000-2001,D.B. DHAWLE AWARD. We have begun spreading our wings and are going global.

Paperstationery division: :

The paper stationery Division has two different markets,Domestic and International.

Domesti Market:

Your Company basically deals in scholastic stationery products.Thereis lot of competition in domestic stationery market,with many unorganized players,but with the strong brand,consistent business policies (contrary to the trade),the Company ’s policy of creating value addition in each and every product,and systematic distribution systems has helped this business to grow successfully.The recent‘Tight Bound ’notebook series,a unique concept of binding for the benefit of students has literally surprised the unorganized markets. Creating awareness among institutions for usage of quality products also helps this division to grow rapidly. Your Company has decided to introduce more and more value added products including few office stationery products in the coming years.

International Market :

Company ’s stationery business could grow substantially only because of continuous growth in the international market.Competition is growing year after year.Appreciation of the Rupee has further worsened the salability in terms of pricing.With the help of Kaizen practices,your Company has been able to increase the productivity and eventually is able to compete.Surprisingly major US buyers have been focusing sourcing from India instead of fully relying on China. Your Company has started receiving inquires from such major buyers. Your Company expects good growth in the current year and thereafter.

For International markets also,your Company conceptualizes value added stationery products and have started marketing such products in European markets.

PERSONNEL INFORMATION

There is a hierarchy system in the production unit where the workers are accountable to the supervisors and the supervisors are accountable to the concerned managers.

The working of the production unit is of 24 hours. But they have shifts of 8hours each. The firm remains closed at WEDNESDAYS.

TRAINING AND DEVELOPMENT OF EMPLOYEES

The employees are trained well under NAVNEET.

The supervisors are given lectures on PERSONALITY DEVELOPMENT, ENGLISH SPEAKING, AWARENESS OF COMPUTERS, etc.

The workers are thought about how the machinery functions, its repairing, and the ways of communication with their superiors.

PROMOTION / INCREMENT

The promotion of the employees is usually based on their performance and skills of working or the experience of their work done in the organisation.

They provide 2 kinds of promotions. Either they give an increment in the salary or the worker gets promote to a higher position.

WAGES & ALLOWENCES

The wages and salaries of the employees are paid to them in time and they are given special provisions and allowances such as:

CONVEYANCE ALLOWANCE

NTC ONCE IN A YEAR

PROVIDENT FUNDS

ACCIDENTAL INSURANCE

MEDICAL ALLOWENCE

PAID LEAVE

EXPANSION/NEW PROJECTS

YEAR2004-

032003-

022002-

012000-

011999-2000

1998-99

1997-98

1996-97

1995-96 1994-95

Expansion Type ----- ----- ----- ----- ----- ----- ----- -----Paper

StationeryEducational

Books

Unit ----- ----- ----- ----- ----- ----- ----- ----- ----- -----

Project Capacity

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Project Cost 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.00 7.00

Location ----- ----- ----- ----- ----- ----- ----- ----- Village Dabhel Village Dabhel

Date of Commercial Production

----- ----- ----- ----- ----- ----- ----- ----- ----- -----

Status ----- ----- ----- ----- ----- ----- ----- -----Project

completedPlant being set

up

Financing Pattern

----- ----- ----- ----- ----- ----- ----- -----Financial

Institutions/Internal Accruals

Loans - FIs/Internal

Accruals

Financial Collaborators

----- ----- ----- ----- ----- ----- ----- ----- ----- -----

District ----- ----- ----- ----- ----- ----- ----- ----- Kachigaon Kachigaon

State ----- ----- ----- ----- ----- ----- ----- ----- Union Territory -----

Project TypeNo

New Project

No New Project

No New Project

No New Project

No New Project

No New Project

No New Project

No New Project

New Project Expansion

SOCIAL RESPONSIBILITIES :

All companies have some responsibilities towards society and it has to do something for society from its profit share. The coca-cola is very long experienced and knowing how to obtain its responsibility towards society as for this the company is sponsors so many things like

1) 8 Jagruti Learning centers where 1800 students are learning.

2) Primary health centers in local areas.

3) “The Her Show” on radio especially for house wives.

4) Mother and Child health district mela for one day in

Ghaziabad.

And company also sponsors so many events like seminars for students, Garbas in Navaratri and granting so many hospitals.

COMPETITORS

The main competitors of NAVNEET are

VIDHYA BHARTI - MAHARASHTRA

BHAVIK – GUJARAT

DISTRUBUTION CHANNEL

NAVNEET with the help of around 400 employees working under it has created direct contacts with over 60,000 retail outlets and over 20,000 schools. These employees believe in making direct contact with the concerned customers. NAVNEET does not involve any middlemen as such. It has a straight and simple distribution channel. The employees who work as AGENTS of the company go and explain the benefits of their products and inturn get the sale.

EXPORTS

The company enjoys a leading position in stationery markets in India, the Middle East, parts of Africa, U.S.A. and Europe. They export and sell products in the US under the name of AMERICAN SCHOLARS and WALLMART.

MAIN MARKETS

The marketing of goods is mainly done in 5 states of India. They are:-

MAHARASTRAANDRA PRADESH

WEST BENGALDEHLI

GUJARAT

MANUFACTURING SEASON

The manufacturing season of NAVNEET is manly from the 1st of JUNE to the 15th of JULY. The season is so chosen because at this time the results are declared and so the students require text books.

SELLING SEASON

The selling season of NAVNEET is mainly from June to October. Here also the same reason applies, the results are declared and so there is a rush for text books.

FUTURE PLANS

Over the next two years, NAVNEET has planned a phased entry into this Rs.500 Crores market. NAVNEET is also believed to be considering acquisitions to improve its penetration in other states. It eventually plans to spread its wings across 300-odd cities across the country by the end of the year.

CONCLUSION

NAVNEET PUBLICATION is determined to provide better services to customers and continue to supply good quality educational products etc. to the consumers at reasonable price.

The co-ordination and confidence on the management shows the bright future of the company. In short NAVNEET PUBLICATION has been able to strike a proper and effective balance between the ever-increasing expenses and competitive revenues without Govt. Permission on the quality of the product.

117 years is a long time for any brand to establish itself successfully in the market. But the success of NAVNEET is not fair as now-a-days concern.

An independent India was an inspiration to the millions of people who suffered under colonial rule. PAPER industry was an inspiration to a co-operative movement that has to ahead most of its labors and how has began our stores.

Hope & wish that the success storied at NAVNEET. Continues forever and other industries should take inspiration from this story.