navy region se public affairs conference 7 june 2011
DESCRIPTION
TRANSCRIPT
SOCIAL MEDIA FOR NAVY PUBLIC AFFAIRS OFFICERS
Navy Region Southeast PA ConferenceJune 7, 2011
Agenda
• CHINFO OI-54 role and resources for YOU!• Progress in Navy social media• How to be a more effective Navy
communicator through the use of social media
Agenda
• CHINFO OI-54 role and resources for YOU!• Progress in Navy social media• How to be a more effective Navy
communicator through the use of social media
CHINFO OI-54 - NAVY SOCIAL MEDIA SUPPORT
There are currently 460 commands listed on the social media directory.
The Navy Social Media Weekly email is distributed to 808 people every Friday.
There are 82 training presentations and 22 social media documents on the Navy SlideShare account.
Bi-Weekly Social Media Conference Calls - Currently 15 available for playback.
RESOURCES YOU CAN USE TODAY
• https://www.chinfo.navy.mil/chinfo/SocialMedia.aspx• http://www.slideshare.net/usnavysocialmedia • http://www.facebook.com/NavySocialMedia • http://www.navy.mil/media/smd.asp
Agenda
• CHINFO OI-54 role and resources for YOU!• Progress in Navy social media• Being a more effective Navy communicator
through the use of social media
WE’VE COME A LONG WAYFebruary 2010 vs March 2011
INTEGRATED MESSAGINGGoing above and beyond the Navy.mil story
Agenda
• CHINFO OI-54 role and resources for YOU!• Progress in Navy social media• How to be a more effective Navy
communicator through the use of social media
USE IT!
• If you aren’t using social media, what are you waiting for?
USE IT… EFFECTIVELY
http://www.slideshare.net/USNavySocialMedia/snapshot-social-media-strategy
COMPLETE TRAINING AND PROMOTE IT FOR ALL COMMAND PERSONNEL
ALIGN WITH OTHER NAVY PROPERTIES
DEVELOP CREATIVE CONTENTBringing greater value to your fans
LEVERAGE BEST PRACTICES AND YOUR PEERS
HAVE A CRISIS PLAN & BE READY TO ENGAGEConsider the 4 stages of a crisis after the event occurs
1. Confirm (announcement of event)2. Standby (Immediate/future threat warnings)3. Engage (Navy assets tasked & begin response)4. Sustain (Information updates & responsiveness
to publics)
CONTACT US
Official Navy Websitewww.navy.mil
Navy Social Media Directorywww.navy.mil/socialmedia
Navy Social Media Resources Page
www.chinfo.navy.mil
Navy Emerging Media on Slideshare
www.slideshare.net/USNavySocialMedia
LT Lesley LykinsDirector, Emerging Media Integration (OI-54A)Department of the Navy, Office of InformationOffice:(703) 695-6915Email: [email protected]
Jessica A. FallerDeputy, Emerging Media Integration (OI-54A) Department of the Navy, Office of Information(o) [email protected]
Ms. Tracy JohnsonContract Support, Emerging Media Integration (OI-54CTR)Department of the Navy, Office of InformationOffice:(202) 346-9094Email: [email protected]