nayajeevan newsletter summer2011

8/13/2019 NayaJeevan Newsletter Summer2011

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US CorporateHeadquarters

12329 Hibbing StreetArtesia CA 90701

Pakistan Ofce4th Floor, Plot C-4C,

Lane No. 6,Ittehad Commercial Area

Phase 6 DHAKarachi - 75500 Pakistan

OPD Coverage

All in a Days Workshop

Building Our Strength

Philanthropic Prosperity

Highlights

Pg.2

Pg.3

Pg.4

Pg.5

Pg.7

c

ontactus

inthisissue

Allow me to share with you the storyof Walayat, a low-income beneciary

working for the Avari & Beach Luxuryhotel group who recently suffered abrain hemorrhage. Had Walayat not beenenrolled in the Naya Jeevanhealth plan,his family would have found it impossible

to nance the PKR 125,000 required for

his complex, in-hospital treatment. Underordinary circumstances (if they got reallylucky) they might have borrowed moneyfrom a predatory loan shark, who wouldhave loaned them money at extortionaryinterest rates, indebting the entire family

for a generation.

Walayats kids would have been pulled outof the low-cost school they were attendingand be given a one-way ticket into theurban child labor markets exposing them

to the perils of child trafcking, sexual

and drug abuse, illiteracy and generationalpoverty. All a consequence of his familys

inability to pay a medical bill for a life-savingprocedure a bill that was ten times hismonthly salary.

There are millions of Walayats in theemerging world who spend most of theirmarginalized, vulnerable lives teetering onthe edge. We may not be able to reachout and provide a social safety net to all

of them but we can certainly impact thosewho work for us whether informallyas domestic maids, drivers, cooks, guards,etc. or formally as workers in our smallbusinesses, factories and schools, etc.

Together we can r ise above and transformthe lives of those around us and we can doit today!

~Asher HasanCEO

Email: [email protected]: +92.213.547.8439

Fax: +92.213.584.1416www.njfk.org

Summer 2011 Vol.1 Issue 2

WELCOME

Follow Us.......

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Network

The

Flood Relief:Safe Delivery Initiative Pg.9-11


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Naya Jeevan 2011

MEMBER SERVICES

2

Saniais one of 3888 beneciaries atKhairpurs 52 DIL schools of Naya Jeevansnewest service the OPD ManagedCare Plan.Through this unique service , customized

to meet the needs of this ood-affectedpopulation, Naya Jeevanhas been able

to provide this bubbly 8 year-old child

suffering from the contagious scalpinfection, tinea capitis, with medicalassistance, a four-month treatment planworth PKR 8,000 and a new lease on life.

This service, so pivotal to childrensfutures, is made possible by the generousdonations received as part of our Ramadan

Calendar fundraising campaign.

Naya Jeevanremains dedicated toimproving the lives of thousands of childrenlike Sania, facing prohibitive healthcarecosts, helping them live long, healthy lives we hope our supporters will continue tohelp us pursue our goal of providing quality

healthcare for every Pakistani.

The Naya Jeevan Managed Care Plan covers OPD care

A Workshop Journal

Sania, thirdfromright, enjoysplaying

inthe

schoolscourtyardwithclassmates

AlleyesareonDr.SadiqaMahmoodas

sheinvolvesschoolchildrenindiscussion

As par t of our Value Added Services, we strive to provide knowledge about health and

wellness that will remain worthwhile to our members for years to come. With dentalhealth being an integral part of life, we have also incorporated ample opportunities ofdental education for our members.

Dr. Sadiqa Mahmood shares a page from her journal about a recent dental workshop sheconducted at Manzil School.

When I conducted the Happy Teeth/Sad Teeth workshop at schools, manychildren turned up and volunteered to quit

substance abuse (i.e. chalia, mawa, gutka).In fact, I was able to identify two kids atManzil School with Oral Sub-MucousFibrosis (a premalignant condition thatleads to limited mouth opening). Afterproviding placebos to those children inorder to help them quit, I trained their

teachers to administer the necessary drugsand also keep track of their progress. Inaddition, they were given incentives to quit

their addictive habits.Another interesting case I came across wasat one of the cafes where I spotted a staffmember who had tied together his mobile/loose teeth with a rubber band, andfurther suppor ted them with chewing gum.

I educated the patient about the treatmentoptions available and referred him to a

third-party health care facility that wouldmanage this concern.Dental health is very much a part of apersons overall health and together withprevention and treatment, I believe we cangradually shift the mindset of these peopletoward good dental hygiene and overallhealth.

Recently, on April 5, 2011 all beneciariesthrough our domestic staff model wereoffered the Healthy Heart and DentalHygiene workshop.

Employees of Espresso Cafs receiveda Healthy Heart and Dental Hygieneworkshop on May 12, 2011 duringwhich considerable attention was givento the perils of excessiveghutkause andsmoking.

Upcoming workshops include BreastCancer Screening and First Aid /Life Support


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Naya Jeevan 2011

MEMBER SERVICES

Healthy Hearts and Happy Teeth By Dr. Zahra Shah, Program Coordinator Preventive Health

3

Naya Jeevan, through facilitating healthinsurance, does act as a safety net for low-income staff and NGO school children whenit comes to hospital admissions. However,the concept of preventive health care is

equally important but virtually non-existentin Pakistan. When I joined Naya Jeevanas a Preventive Health Care CoordinatorI was unsure of what sort of reaction thedifferent population groups would have to thecurrent workshop for the month; My HealthyHeart.Over the past month I have deliveredworkshops to chefs , waiters, factory workers,domestic staff and NGO school children allover Karachi. Each workshop yields brilliantquestions and has helped all of us at Naya

Jeevanrealize we were not wrong in believingthat all population groups in Pakistan, if giventhe opportunity, would benet from learningabout a healthier lifestyle.

With children, we play an interactive game;there is a ball representing blood and onechild is the heart, one is the lungs and oneplays a body. The atmosphere is exciting. Likespectators in a football match, the rest of thechildren shout out which body part the bloodshould go to next. We ask questions andreward them with sweets being thrown acrossthe classroom while engaging them with jokesabout heart break.

With adults, I like to emphasize lifestylechanges, the concepts of exercise andencourage an exercise group to start ineach population group whether itsrestaurant staff or factory workers. I teachthe mechanisms and warning signs of heartattacks and strokes as part of the curriculum.Its a learning experience for the entire Naya

Jeevan team crossing language barriers,trying to make complicated medical jargontangible and understandable and makingimpromptu changes in each workshopdepending on the group.

Raise your hands, place yournger under your thumb

yes, like that now jump!

Laughter ripples through the dilapidatedclassroom, as the children of a small NGOschool all felt their pulse for the rst timein their life. As I saw pulses escalating andcontagious smiles on their faces I thoughtabout how the rst time I did this exercisewas in a privileged school in London. Ireected on how although the surroundingswere a stark and tragic contrast, childrenall over the world are just the same and asdeserving of quality health care teaching as isanyone else.

This was how we kick-started the workshopthemes; complementing each medicalworkshop with a dental workshop, developedand run by Dr. Sadiqa, where children learnhow to keep their teeth happy or when

their teeth are sad. Adults learn aboutoral cancers and treatment procedures.Our aim as medical professionals is notto teach biology; the whole concept ofpreventive health care fails unless you helppeople understand the consequences andmechanisms of the diseases they are beingtaught about.

Every human being, whatever socio-economicgroup they may belong to, has a right tounderstand their body better and deserves achance to make informed choices regardingtheir personal health. This is what the Naya

Jeevanpreventive health care workshops areall about.

During my ve years at medical school in theUK, I never thought I would nd myself in asmall factory on the outskirts of Karachi or inThatta, teaching what I learned in Cardiologyto individuals, sometimes in broken Sindhi, tosome of those who have never before seena picture of a real heart. I nally understandwhy our CEO left his lucrative career in theUS, as I feel a unique satisfaction run throughmy veins after each workshop as I hope that

we may have prevented one future heartattack from occurring.

Recent medical graduate from Kings CollegeLondon, Zahra returned to Karachi, pursuing her

love for the city and her people. After post-ood adventures in Khyber Pakhtunkhwa, she

comfortably settled at Naya Jeevan, realizing herlifes mission is nding sustainable solutions to

Pakistans public health problems.

ChildrenofManzilSchoolengageinaninteractiveworkshop,deliveredbyDr.ZahraShahofNayaJeevan

Enthusiasticpar

ticipationinthe

MyHealthyH

eartworkshop


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Naya Jeevan 2011

BUSINESS DEVELOPMENT

From October 2010 to present, Naya

Jeevansuccessfully enrolled 10,530new low-income members, through

27 organizations including those in the

nancial sector, sugar industry, health and

beauty plus media industries to sectors

as diverse as retail clothing, chemicals,

pharmaceuticals, education and heavy

industrial zones.

Corporate Beneciary Prole

Member Services

Our member prole consists of ve

groups; the corporate, academic, NGO andSME sectors plus the informal domestichousehold staff sector.

Among our new enrollees are 6,647school children (and some faculty/

staff) belonging to NGO schools. Ourpartners in health in this area are DIL(Development In Literacy), Zindagi Trust,

Mashal School and SOS Childrens School.

factory workersjanitorial staff

guardshotel staff

domestic staffwhite collar job

others

trainingscreeningworkshops

100%

75%

50%

25%

Reaching Out

In addition to the total active members enrolled to date, we haveseveral thousand in the pipeline

Building Strong Alliances

The newest additions to our esteemed clientele

(in alphabetical order) are:

ABM Group (Pvt.) Limited

Alamgir Contractors

Amino Plastica / Daaman

Apcon ChemicalsChester Bernard

FM 107

Frequency Media

Friends Multiple Services

G.E. Lab

Haji Group

Hasham Group

Hassan & Son

(Third Party Contractor of Unilever)

HRSG Outsourcing (Pvt.) Ltd

Humayun Group (Pvt) Limited

(Contractor of Village Restaurant)

M. Hassan

(Taavun Lahore, Joint venture of Dhabi

Group and Government of the Punjab)M. International

(Maritime Training Institute)

M. K. Traders

Usmani Corporation

Monza Inc.

MOP (Third Party Contractor of Unilever)

Pakistan International Container Terminal (PICT)

Philip Morris (formerly Lakson Tobacco Co.)

Sabs Salon

Naya JeevanMembership Strength

lives

topperforme

rs Top performing

Business Developmentteam members in Q1, 2011

Rehan Zaidi

Fareen Effendi

Syed Irfan Ali

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Naya Jeevan 2011

CLIENTS

Paving the Way to Prosperity

The people working for companiesheaded by Dr. Mohammed EbrahimHasham know that he is a man

destined for excellence. The self-mademillionaire and industrialist is also verymuch involved in philanthropy. In oneof my many sit-downs with him, hecasually and very appropriately said,Social responsibility starts right hereat home. This mindset is among theways of thinking that has set him apartfrom others in his league. As CEO ofMehran Sugar Mills Ltd., Director ofMoghal Tobacco and involved memberof many other organizations and boards,he is a community stalwart and veteranbusinessman with a soft side for those

who face economic and other challenges.

In a landmark move, Dr. Hashamprovided all his employees and theirfamilies with coverage under the Naya

JeevanHealth Plan. Among sugarindustry companies his is the rst to

enroll employees in a collaborativehealth plan designed to enhance theirlives while caring for their health caresimultaneously. Over 1,100 of hisemployees earning up to PKR 20,000

and their families are now coveredunder the health plan, have been trained

in detail how to use the system and one-on-one medical screenings have ensued.

Dr. Hasham is one who deeply focuses onthe intrinsic benets of life and chooses

to actively channel them through all

facets of his life. His latest passion bearswitness to the fruition of his book Journeyto Excellence, a poignant account ofthe Hasham familys journey to successspanning 200 years.

Far ahead of his time, he had always beeninvolved in Corporate Social Responsibility

schemes and other philanthropicendeavors often working toward povertyalleviation and the greater benet of the

nations economically disadvantaged.

He is afliated with thirteen non-prot

organizations including the Usman Instituteof Technology, which he founded in 1994

to honor his late brother MohammadUsman Hasham, the World MemonFoundation as well as the Daood MemorialSchool in Tando Allahyar. With the expressgoal of bettering the community, eachof his philanthropic endeavors remaina success in this regard, such as offeringavenues for students to gain highereducation, vocational training to tensof thousands of women each year orfostering life-long educational sustenanceto young school children in rural areas.

Dr. Hasham has been featured in a series

of illustrious publications such as Blue ChipMagazine, Euro Asia Industry Magazine andPakistan Economist.

He is a well-quoted man who also enjoys

quoting many literary greats. With a razor-

sharp memory he remains quick on the

draw and adept at engaging people of allsocial and economic walks of life, he enjoysspending time with his family, travel, plusreading and writing in his spare time.

NewmembersbeingtrainedbyNayaJeevansDr.SaraatMehranSugarMills

A large number of our workforce is located in

Tando Allayar. Due to the diligent efforts of the

Naya Jeevanteam, the recent addition of two

hospitals on the list for treatment in that area is

denitely good news for my workers.Dr. Hasham

5

By Fareen Effendi, Senior Community Liason Manager/Senior Communications Manager


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CLIENTS

A pioneer in his own right, by foundinga happening chain of coffee shops thatis completely home grown right here inPakistan, Kamil Aziz Khan already standsapart from the crowd. So in May 2009,when he enrolled all his employees in theNaya JeevanHealth Plan, it came as nosurprise. The progressive-minded, forwardthinking community stalwart is responsiblefor channeling many social enterprisesmessage through his extensive network ofcafs across Pakistan.

Initially, it was the heavily subsidized ratesthat attracted him to the plan. He explains,When it comes to employees health, ifemployees arent well it shows in theirperformance and in the same way, if theirkids arent well, it shows. He equates

it simply: employee health = betterperformance = better bottom line.

On May 12 of this year, during a HealthyHeart and Dental Hygiene workshop,he thought What has happened here is

that this organization [Naya Jeevan] hastaken an ordinary insurance model andtransformed it in a way so as to empowerits members. Group sessions with Dr.Zahra presenting the Healthy Heartworkshop and Dr. Sadiqa sharing insight

through her Dental Hygiene workshoptook place for the Espresso employees.Kamil says he learned that these peopleare open to learning and by getting themtogether in a room and giving them thetime it makes them feel appreciated. Our

employees know that Naya Jeevanactuallycares.

His team opened up to the doctors,both passionately involved in bringingabout long-term change in the workshopparticipants. Several of them got up andfelt empowered to speak up. They sharedthat they do in fact want better health,some even admitting that they eat chaliaand other addictive substances.

The most surprising and unexpectedaspect of enrolling his employees in theNaya JeevanHealth Plan, Kamil relays, isthat the organization ventures into learningthe needs of its members, then goes outto actively educate them, teaching themhow to treat and better yet, prevent badhealth issues. As I sat there amongst myemployees during the workshop, I thoughtWOW! he says.

Thanks Kamil! We appreciate your continued support!

For more information about Espresso Cafs, please visit http://www.espresso.com.pk/ or visit one of their many locations throughout Pakistan.

Espresso Caf Redening Employer Standards in Pakistan

At rst, we went with Naya Jeevanbecause the rates were

very competitive. And then found out there was a lot more

to it that was geared toward the types of people we were

doing this for. They are not another insurance company only

concerned with the bottom line. They are very helpful.Syed Ali Nasir,

Managing Director at Daaman

I enrolled my people in

the Naya JeevanHealthPlan to give something

back to my people.Asif Parekh,

Owner of Five Star Apparels

...employee health = better performance = better bottom line .Kamil Aziz Khan,

Owner of Espresso

Testimonials

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In the world of big insurers it is easy to imagine that people become mere numbers, andthat some of those most in need go unaided because of policy limitations. At Naya Jeevanhowever, we understand that each case is a personal story and we are dedicated to going

that extra mile with our beneciaries.Here are some of their stories:

Health Care Rescue Fund

SPECIAL FEATURES

Wherever possible, we gothe extra mile for our valuedmembers. Using funds generouslydonated by our friends, partnersand members of our communities,

we strive to maintain a well-endowed Health Care Rescue

Fund so that when cases likethese occur, we can step up tothe challenge and help citizens inneed.

Health Goes Hand to Heart

An employee at Caf Flo, Navid was provided

the Naya Jeevanhealth plan, underwritten by

AsiaCare, via a policy that includes maternity

benets, provided that the beneciary

has satised a 10-month waiting period.

Unfortunately for Navid, his wife was already

5 months pregnant at the time the policy

went into effect and when she encountered

difculties needing urgent healthcare they

found that the insurance would not cover her.

To complicate matters further, her family hadtaken her to Lahore for emergency surgery at

a non-network hospital, which would also not

be covered under the policy.

Navid approached Naya Jeevan.

Dr. Sara Salman of Naya Jeevans medical

services team took on his claim and

was able to facilitate an agreement on

humanitarian grounds, on Navids behalf, with

AsiaCare settling the PKR40,000 bill up to

the maximum limit of PKR35,000 for the

cesarean surgery his wife had undergone.

WhenWalayat,an employee atAvari Towers, suddenly collapsed due to an

intracranial bleed, he was sent for an MRI

and was told that surgery for the condition

would be both necessar y and costly.

Thankfully, under his Naya Jeevanpolicy,

underwritten by AsiaCare, he was able to

afford the PKR125,000 procedure, undergo

surgery and is now successfully recovering.

It is easy to imagine that under the usualcircumstances people employed as peons or

security guards would be unable to stretch

their incomes to cover such costs but not

only was he covered by a benet limit of

PKR150,000, he also had a PKR1,200 room

provision, allowing him to receive excellent

care in a pr ivate hospital.

Sha,an employee of Kansai Paints anda Naya Jeevan member, went through the

harrowing experience of Coronary Artery

Bypass Graft surger y. This urgent procedure

was not covered under his policy but Naya

Jeevanwas able to intervene, using funds

from the Health Care Rescue Fund to

cover not only his treatment, but also his

medication while he awaited surgery.

AND MORE.

The HCRF also provided Hameedaof Asmas Montessori some respite when she hadto undergo an emergency laparotomy after an ectopic pregnancy. Unable to avail herself

of maternity benets through her policy she turned to Naya Jeevan and we were able to

reimburse her total expenses from our rescue fund.

Another incident this year involved a newborn baby placed at the SOS Village who had severe

pneumonia and sepsis and was not covered by the organizations health plan. The infant was

admitted in NICU at Shamsi Hospital and we were able to assist by providing the funds on

humanitarian grounds.

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Naya Jeevan 2011

Serving Thatta through HOPE Hospital,Sujjawal Bund at the Taluka Hospital andKeamari area pregnancies at MurshidHospital, we have managed to effectivelycover high-risk third trimester pregnancieswithin the ood-impacted communities we

serve.

In all cases, the cost of the delivery andnewborn care (immunization, circumcision,and incubator) are supported by yourcontinuing donations to our ood relief

efforts.

FLOOD RELIEF & RECOVERY

With the onslaught of the most devastatingnatural disaster to hit near ly two thirdsof the nation, the Pakistan oods of 2010

brought pain and str ife to many people,already suffering in poverty. One group

identied as particularly vulnerable toinfection and harm was pregnant womenwho were in their second or thirdtrimesters.

Naya Jeevanspearheaded the SafeDelivery Initiative, a program dedicatedto providing women with high-riskpregnancies a safe environment to havetheir children. The unhygienic conditionsof ood-affected areas, including camps,

would make it very difcult for these

women to have safe deliveries.

With the help of generous donationsreceived during our Ramadan Calendar

campaign as well as other channels, ourmedical services team has facilitateddozens of births in private hospitals. Also,through our partnership with HANDS(Health and Nutrition DevelopmentSociety), we have been able to assist anadditional 109 women, catalyzing theprogram by utilizing their existing networkand infrastructure.

Focus on Floods

Photograph:MohammadSajjad/AP

Tapu Javeri - http://www.tapujaveri.com.pk/

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Naya Jeevan 2011

People saw the ood of water but no one thought about the ood of people.

HANDS team member, while on site with Naya Jeevan in Thatta


THATTA

January 28, 2011 marked the day when our

team traveled to serve the people of Thatta

in need, where the HANDS team and a

visiting UNICEF team was already waiting.

With the medical camp set up and running

within fteen minutes , Naya Jeevandoctors

Dr. Aftab and Dr. Fahad started seeing

patients with the help of team members

Faisal, Zeeshan and volunteer Arshad who

took the role of delivering and counseling on

medicine use. Yet another Naya Jeevan team

member, Ahmed Khan, managed translation

from Sindhi to Urdu.

Female nurses and attendants of HANDS

assisted our Dr. Zahra as she identied and

counseled pregnant women on the potential

complications of pregnancy, proper hygiene

plus nutrition and using ORS. Soap and

ORS was distributed to the families. They

also learned how to avail their free delivery

services.

Over the course of the day Naya Jeevan

doctors went on to diagnose cases such as

rickets, suspected polio, severe malnutrition,

liver disease, skin diseases such as impetigo

(a contagious bacterial infection mainly

involving the face of children), suspected

leprosy, severe anemia and a lot of

respiratory tract infections.

One high-risk pregnancy struck everyone in

the group. She was a lady that was seven

months pregnant and had gone mute due

to, what seemed to be, post traumatic stress

disorder as a result of the stress associated

with the prospect of giving birth in a

resource-scarce setting. Though pregnant, she

had stopped eating properly and ceased to

communicate with anyone. It is doubtless

that many pregnant women face similar

trauma in the wake of such severe oods,

with varying degrees of reaction.

In his eld journal, Dr. Aftab Iqbal, Naya

Jeevans Medical Service Manager, reports

that the trip was an eye opener to the

problems existing within just 100 kilometers

of a major city like Karachi. Considering

the situation was such in a semi urban

locale, the plight of those people located

in remote areas is unimaginable. With this

thought in mind the Naya Jeevan teamreturned to Karachi and hoped that these

people would not be forgotten six months

into the ood.

SUJJAWAL BUND

Soon after the partnership with HANDS

was established, the team traveled to a

camp at the village of Sujjawal Bund on

January 20, 2011 to gain an understanding

of the communitys needs. Together theteams identied pregnant women as well as

cases with acute medical concerns. Eleven

pregnancies were identied and news of

a medical camp and antenatal pregnancy

registration to be held the following week for

that and surrounding villages was announced.

The team was escorted to the regional ofce

of HANDS in Thatta where they described

the situation when the oods struck.

On October 11, 2010 the Naya Jeevanteam accompanied by the Future Leadersof Pakistan, led by Sana Saleem, visited aood relief camp in Jamshoro to survey

the situation and identify imminentneeds of the people, focusing on high-risk pregnancies. Dr. Aftab Iqbal and

Zeeshan Yousaf of Naya Jeevan, along withphotographer Jamal Ashiqain and volunteer

Waqas Ali Khan quickly worked with the

villagers who were eager to help.

They established a list of top medicalpriorities, tended to the villagers concerns,made recommendations and identied six

pregnant women, all in their nal trimester.

The team also identied other, non

pregnancy-related ailments amongst thevillagers and made recommendations and/or referrals.

Flood Relief In Sight

Naya jeevan partners with FLP to rise above and take the challenge in Jamshoro

In response tothe oods, we

partnered withEdhi Foundationto distribute

two shippingcontainers worth of clothing that wascollected by Mr. Zahid Nomani on behalf of

Al-Rehman Trust and donors in the US.

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Naya Jeevan 2011


Many women in rural areas or evencity-dwellers who are among strictcultural connes, are unable to pursue

the oft-desired contraception that wouldlikely help with the maternal mortalityrate. Looking ahead to the future ofthese women,Naya Jeevans Dr. Aftabponders, Change comes slowly. At leastwe are sensitizing them to medical care formother and children. Thats the rst step to

changing behaviors. He says focusing onthe mother and babys health is a precursorto the change that can occur in the future.

The concept of contraception is nothingnew for these communities, albeit ataboo topic that is handled with greatcare. Minal Rahimtoola, Co-Founder of

Citizens Archive Pakistan, recalls working in

a Liyari (Karachi) clinic where the womenwould come themselves and line up forinjective contraceptives (due to their longterm effects and invisibility) before theirhusbands would come back from jobs inthe gulf because they did not want morechildren on that particular visit. She saysIts a question of how you bring up the

issue. A more tactful approach workingwith men would be good.

There are other issues at hand too forthese women that must be addressed.Ms. Rahimtoola suggests educating these

families on birth spacing so that even ifthey are not keen on contraceptives at

least they can be explained the benets of

having fewer, more healthy kids. Throughprograms like the Safe Delivery Initiative,a greater awareness is spread in thesecommunities and we begin to see a shift inmindset.

On March 3, 2011, Naya Jeevans Member Services team visited Keamari ood survivors camp where 52

pregnancies were registered as part of the Safe Delivery Initiative. The women, many of whom were in their

nal trimester, were channeled to Murshid Hospital.

Keamari Camp Survey

Looking Ahead

The First of Many NewBeginnings

The rst successful hospital delivery

under Naya Jeevans Safe DeliveryInitiative took place on November 4,2010. Lal Bibi, delivered a healthy babyat our collaborating hospital Wali BhaiRajputana Hospital in Hyderabad. Upon

discharge mother and baby returnedto the Jamshoro relief camp and arereportedly doing well.

Working with our partner in Hyderabad,Wali Bhai Rajputana Hospital, for

the hospitalization and safe delivery,Naya Jeevans Dr. Aftab and Dr. Fahadaccompanied the patient and facilitatedthe completion of all paperworkand formalities at the hospital. EdhiAmbulance has partnered with us totransport the patient and an attendant.

saimam

ohsin Maternal mortality

is still high in Pakistan.Even before the

ooding, for every100,000 births, an

estimated 500 womendied. The ooding

has only added to thisalready grim situation.

My summer moment came in knee highwaters. Labeled a disaster of recent times.It came with hunger, destruction & disease.It came in the face of a little girl. She woreno shoes, but walked on happiness. Had nomusic but danced to life. She did not careabout what life had not given her- she wasjust happy with what she had, a sash, hopeand two little bags of food.

Her moment came not wrapped withbows of perfection, as a hand out or evenfrom circumstance-her moment came from

choice-and sharing her moment changedmy life.

My summer moment came with therealization that with the gift of havinga voice, and the freedom of writingand speaking my mind, comes theresponsibility to stand up, to speak upand to share the stories of those wholive a life unheard.

Photocredit: T.Mirza

Face of Perfection

Sept 30, 2010. Winner of The Womens

Conference- Photo Contest, written by andsubmitted by Sabeen Haque

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Naya Jeevan 2011

As part of a commitment made by Googleto the Clinton Global Initiative, Naya Jeevanwas among 7 other non-prots to receive

grants from Google totalling $1million.

Also from Google Grants, Naya Jeevanis the recipient of an in-kind advertisingdonation, designed to assist non-prots

achieve their goals though websitepromotion via Google. The grant of up to$120,000 annually in free Google AdWordsadvertising will help promote Naya Jeevansmission and attract new customers,partners and donors.

Google Generosity

Naya Jeevanis one of the many fortunatenon-prot social enterprises to have

received nancial support through a grant

by the International Labour Organization Microinsurance Facility.

Following a fruitful visit in June 2010, ChiefProject Manager Ms. Jeanna Holtz wasimpressed by the unique health insurance

model that empowers the economicallydisadvantaged people in this already poornation, with the gift of good health.Each year, the ILO-MIF extends nancial

support to worthy organizations globallycommitted to instituting positive change inthe worlds labour force.

DONORS

On October 22, 2010 a generous donation of nearly$5000 was received and was used to enroll 350residents of SOS Childrens Villages, including schoolchildren as well as faculty/staff. Operating in about 80

countries, DuPont is an innovation leader in productsand services for markets including agriculture, nutrition,electronics, communications, safety/protection, home/construction, transportation and apparel.

DuPont Pakistan Steps Up For SOS

Friends of Naya Jeevan

New York City Tri-StateChapter Launches

ShamilaJafri(left),Dr.AsherHas

an

(center)andRukhshindaHa

meedi(right)

ILO-MIF partnership

Thank you to RukhsindaHameedi, Zul Jafri and Shamila

Jafri for helping to mobilize ourcommunities!

Dr. Hina Chaudhry, of New York, New York,presented Naya Jeevan with $20,000 worthof medicines designated to assist those mostin need and delivered to UM Trusts hospitalin Mardan, Peshawar. Sharing the same aimas Naya Jeevan, UM Trust provides subsidized,affordable health care services to the ruralcommunities of Pakistan.

Caring For Those Back Home

ChildrenfromSOSvillage

Dr. HinaChaudhry

Abirdse

yeviewofaKa

rachislum

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Naya Jeevan 2011

PARTNERS

Jamal Ashiqain

Volunteer Karachi

Flood Relief Partners

The Zebra Issue

This simple yet effective animation featuring the life and times of our ctional member

Mustafa, came to life as a result of endless hours donated by Humaira and Ahsan of theZebra Issue [www.thezebraissue.com]. The video was warmly received initially at SOSSchool, Manzil School and Mehran Sugar Mills and now has become an integral part ofour training presentation to all beneciaries.

A warm and resounding thank you on behalf of our team, and the thousands ofbeneciaries who enjoy watching Mustafa use the services availed through Naya Jeevan.

Jamal Ashiqain is a rare breed of self-

taught artists, with aneducational background ofsociology, civics and Englishfrom the University ofKarachi. Capturing slicesof life in images andcompositions, Jamal is notonly a photographer; also

a writer, Internet bloggerand strict feminist.

Communication by Design

Sophie Malik at Communication by Design provides freelance communication design anddevelopment services including creative content and design solutions. With a backgroundin ar t and literature as well as multinational and global experience, she provides completesolutions for all your communications needs.

Seeking to empower children, teenagersand adults to discover how they cansupport deserving causes all around

Karachi, there are so many ways toinitiate positive change through VolunteerKarachi.

Give of your time at non-prot

institutions, schools, community-basedorganizations or any other initiatives

that require help. They collaborate

with such projects to create volunteeropportunities for concerned citizens.

http://www.volunteerkarachi.com/

From time to time we encounter cases where it becomes necessary to go above andbeyond the call of duty. Working through par tners weve established with area providers in

the health and NGO sector, we often channel our beneciaries plus their families and friends

to these outside sources so they can access quality care outside the coverage boundaries of

Naya Jeevan.

Going Above and Beyond the Basics

MENTAL HEALTHOur partner in referrals, Karwan-e-Hayat, is currently treating depres-sion and an addiction sufferedby the brother of a Naya Jeevan

member. He learned of the resourcethrough our 24-hour medical helpline.

DENTAL HEALTHSuffering gingival cancer, the cousin of aNaya Jeevan member was sent to AmeenDental Hospitalafter consultation withNaya Jeevanwhere they were successfullyoperated on and further sent to KIRAN

Hospital for radiation and chemotherapy.

EYESIGHTThe niece of a Naya Jeevanbeneciary

was reported as having a congenitalsquint, which upon our referral to LRBT,was treated successfully with a minorsurgery. The young girl was upbeat andhappy once the orientation of her eyeswas repaired .

UM TrustShine HumanityGoogleGlaxoSmithKline Pakistan

FLPHANDSAmb. Abdullah Hussain HaroonYusra Askariand countless but not nameless more...

SUBSTANCE ABUSE AND CONTROL

After encountering two cases ofsubstance abuse where alcohol, heroine,painkillers (oral and injections) pluscharaswere being abused, Naya Jeevancounseled them and referred them tothe drug rehabilitation center Ibtidafortreatment. The rst member has recently

completed rehab and is now in therecovery phase and the second memberis currently undergoing treatment.

These cases were discovered through Naya Jeevans personalized medical screening,administered to each member, each year. Additionally, we learn of such concerns throughour 24-hour Help Line, managed entirely by our team of medical doctors.

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Naya Jeevan 2011

CORPORATE DEVELOPMENT

This Mothers Day Was SpecialFor All Mothers

Joining Hands, One Bracelet at a Time

The joy of motherhood is universal but thecircumstances are not.In ood-affected areas of Pakistan,

women and newborns face severe healthrisk. By purchasing select packages of

Butlers chocolate at the Karachi outlet onZamzama Avenue the community choseto support the Safe Delivery Initiativespearheaded by Naya Jeevan. In a jointeffort to save and enhance the lives ofthese mothers and their children, ButlersCaf partnered with Naya Jeevan byfacilitating the Rs.500 donation to this

noble cause through each package sold.We are proud to announce that thisyear we helped to give the gift of healthymotherhood to those less fortunatewomen who also deserved a HappyMothers Day.

The heavenly Pie in the Sky alsopartnered with us to support the SafeDelivery Initiative for Mothers Day, bygenerously donating 5% of all proceedsfrom Mothers Day weekend at all sevenof their outlets in Karachi. Thanks to thewonderful management and staff of Piein the Sky, Naya Jeevanand its benetingmothers will be looking forward to healthymotherhood!

The idea of teaching the art ofmaking bracelets/friendship bands tounderprivileged children here in Pakistanwas put into action by 21 year-old studentand Naya Jeevanintern from Hangzhou,

China, Rachel.

What began as anenthusiastic expressionof dedication tohelping support theorganization became afull-edged campaign

that is now beingdone in collaboration

with Network of OrganizationsWorking for People with DisabilitiesPakistan -(http://www.nowpdp.org/).

After training teachers and students of theKarachi Vocational Training Center workingwith physically challenged children, Rachel

also shared this concept with those ofManzil, an NGO school and now thesechildren make the bracelets independently.Naya Jeevanthen markets and sellsthem through various events, designedto mobilize the community and engageeveryone to take action toward betterhealth for these children that depend ongood health.

At just PKR200, the handmade marvels

cover one months health insurance for adeserving child plus a bit of pocket moneyfor the child who made it. At about thecost of what most people would pay fora cup of coffee in major Pakistani cities,the amount is minimal. Charity events willhelp to drive this effort and some thathave already taken place include at placeslike Indus Valley School and the Institute ofBusiness Administration in Karachi.

This important stamp left behind by the

dedicated and determined young lady who

chose Pakistan as her place of giving backto the world, marks an important steppingstone for the disadvantaged children whoare often forgotten by the healthcareindustry.

Further, this inspires children in otherNGO schools to make a difference, onebracelet at a time.

To support this endeavor you can:Buy bracelets. Sell bracelets at youroutlets. Let us teach the students of yourschools. Donate funds. Spread the word.Support us in this endeavor by showingyour support through buying and wearingthese bracelets.

For more information, visithttp://thinkchangepakistan.wordpress.com/

and view the posting for April 9th, 2011 titled:Creating a Safety Net for Children With

Disabilities in Karachi

Thank you

Butlers

Chocolate Caf!

Thank you

Pie in the Sky!

ONE BRACELET SOLD =

ONE MONTH OF

HEALTH INSURANCE(AND SOME CHANGE)

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op

portunities

To join us on our mission,please contact us [email protected]

for career opportunities orto volunteer your time, skillsor resources please email at

[email protected]

At Naya Jeevanwe believe that every human life has equal,

intrinsic value. Everyone, regardless of faith, ethnicity or gendershould have access to socioeconomic oppor tunity, health andeducation. That is why every day we provide thousands of low-income beneciaries with the Naya Jeevanhealth plan giving

them access to affordable, high-quality healthcare coupled to

an ecosystem of essential social services.

The Naya Jeevanhealth plan provides cashless, inpatient health coverage atover 150, private hospitals across 30 cities in Pakistan including diagnostics, labsand procedures as complex as cardiac bypass surgery. In addition, all of ourbeneciaries have access to a broad-spectrum of value-added services (VAS)

including seminars/workshops on primary/preventive health (e.g. anti-smoking,healthy hearts, dental hygiene, etc.), dental care, vision care, community healthclinics and psychiatric care. We also provide 24/7 access to our in-house teamof qualied physicians via a medical helpline. This hotline is often used for

consultation on OPD or reproductive health issues.

Sign up your designated beneciar ies today by emailing us at:

[email protected] or by making a donation online at:http://www.njfk.org/donate.php

For less than PKR 200/month yes, thatsless than $2.50 a month,YOUcan make a

tangible difference in the life of an NGO schoolchild, your maid, driver or any designated,

low-income beneciary you wish to sponsor.

BENEFICIARY

ORIENTATION

24 HOUR

MEDICALHOTLINE

HEALTHCARE

RESCUE

FUND

HEALTH INSURANCEPOLICY

subsidized

PKR 150,000 annualhospitalization coverage permember

access to over 140 networkprivate hospitals worldwideCOLLABORATIVE

PREVENTIVE

HEALTHCAMPAIGNS

WORKSHOPS

-SEHAT

-HUNAR

ANNUAL

HEALTHCHECK-UPS

nayajeevan newsletter summer2011

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