IntroductionSuperstore In a retail environment, a superstore is a large retailer who stocks and sells a wide variety of merchandise including groceries, clothing and general supplies, or a large store that sells a massive quantity of goods in one product line . The best example of a superstore is Shwapno super store.

Objectives of the studyThe purpose of this Report was to get a

better understanding about the How to increase the sales volume of SHWAPNO superstor and finding out the Problem and solution

HYPOTHESIS DEVELOPMENTWith a view of fulfilling the objective some relevant hypothesis have been formulated for this study:- 1. HA: Shwapno superstore needs to advertising to

increase their popularity  2. HA: Offering seasonal discount Shwapno superstore can

increase their sales volume

3. HA: Shwapno Superstore should capture more market share by using more promotional activities

 4. HA: More quality full product can increase Shwapno

superstore sales volume

Can't

  

5 HA: If Shwapno superstore opens some new branches in sweet able place, they would increase there sales volume.

 6. HA: Use more effective price policy Shwapno

superstore can increase their sales volume.

7. HA: If Shwapno superstore takes some incentive on customer services, it would effect on sales volume positively

HYPOTHESUS TESTIGH1 H2 H3 H4 H5 H6 H7

1= Strongly disagree 2 1 5 6 6 0 3

2= disagree 3 5 6 5 5 0 2

3= Neither agree nor disagree

5 4 4 11 11 10 12

4= Agree 18 21 18 12 12 18 10

5= Strongly agree 12 9 7 6 6 12 13

Total 155 152 136 127 127 162 148

Average 3.88 3.8 3.4 3.18 3.18 4.05 3.7

Standard Deviation 1.09 1.02 1.68 1.28 1.28 0.75 1.45

Z-test value 8.02 8.13 3.46 3.4 3.4 12.92 5.22

1. Ho: Shwapno superstore do not needs to advertising to increase there popularity.

HA: Shwapno superstore needs to advertising to increase there popularity.

Around 75% respondents had identified that Shwapno superstore needs to advertising to

increase there popularity

2. Ho: without offer seasonal discount Shwapno superstore can not increase there sales

volume.

HA: offer seasonal discount Shwapno superstore increase their sales volume

Around 76% respondents had identified that offer seasonal discount Shwapno

superstore increase their sales volume

3. Ho: Without promotional activities Shwapno Superstore cannot capture more market

share.

HA: Shwapno Superstore can capture more market share by using more promotional activities.

Around 63% respondents had identified that Shwapno Superstore should capture more

market share by using more promotional activities

4. Ho: More qualitiful product can not increase Shwapno superstore sales volume.

HA: More qualitiful product can increase Shwapno superstore sales volume.

Around 45% respondents had identified that More qualitiful product can increase Shwapno superstore sales volume.

5. Ho: Use more effective price policy Shwapno superstore cannot increase their sales volume.

.HA: Use more effective price policy Shwapno superstore can increase their sales

volume.

Around 45% respondents had identified that Use more effective price policy Shwapno superstore can increase their sales volume.

6. Ho: If Shwapno superstore opens some new branches in sweet able place, they would

not increase their sales volume .

HA: If Shwapno superstore opens some new branches in sweet able place, they would increase their sales volume

Around 75% respondents had identified that If Shwapno superstore opens some new branches in sweet able place, they would increase there sales volume

7. Ho: If Shwapno superstore takes some incentive on customer services, it would no effect on sales volume positively HA: If Shwapno superstore takes some incentive on customer services, it would effect on sales volume positively

Around 75% respondents had identified that that If Shwapno superstore take some incentive on customer services, it would effect on sales volume positively.

CONCLUSION