Media Operations Group

Media Operations CenterSummer Internship

Jeremiah A. B. LocanasThursday August 13, 2009

2 /GE Presenter and Event /

04/09/23

Executive Summary:Timeframe:- Monday June 22 to Friday August 21, 2009

3 Primary Projects:- Audio Normalization (AN)- Electronic Delivery (ED)- World Class Training Development

(TR)

3 Additional Projects:- Automated Reporting- Digital Content Transition (ED)- RFP Creation (AN)

Key Learnings:

Current Status:

MOC Operator Trends from 7/1/2009 to 7/31/2009

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Ingest Mix from 7/1/2009 to 7/31/2009

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ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

LF-SF Mix from 7/1/2009 to 7/31/2009

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3 /GE Presenter and Event /

04/09/23

Audio Normalization & RFP:Background:- Audio Variability across all properties- Complaints from Producers and Consumers- Proposed Government Action: CALM Act (Commercial Adv. Loudness Mitigation Act)

Goals:- Std’ize Audio Broadcasts across all assets- Install HW, Perform Testing- Adjust SOP’s- Train MOC Technicians- Align Tangential Parties for Roll-out Ext – Request For Proposal:- Create RFP to Transcoder Companies to identify / Flag if QC is false.

7.83 %

20.74 %

54.64 %

9.70 %

13.6 %

66.5 %

% TBD

% TBD

19.9 %

TAPE

M O CD U BS A N

TBD

DG

ISIS HD

DROP BOX

30 ROCK

QC

QC

QC

QC

QC

QC

TRANSCODER

TRANSCODER

TRANSCODER

TRANSCODER

Normalization Target:-24 LKFS +/- 2 LKFS

7.09 % Other

4 /GE Presenter and Event /

04/09/23

Electronic Delivery & Transition:Background:- Number of Electronic Delivery companies grew 6-fold in less than 6 months.

Goals:- Evaluate Competition- Perform Technical and Operational Analysis- Make Formal Recommendation Roadblocks:- ?

Ext - Digital Content Transition:- Identify % of Customers that use ED Vendors- Transition Agencies/Advertisers off Tape

5 /GE Presenter and Event /

04/09/23

World Class Training:Background:- Non-Standardized SOP’s stored on Network & Printed/Bound in Giant Folder within MOC.

Goals:- Standardized SOP’s that leverage Training Best Practices- Systematic Method to Train and Certify- Training Portal & Modules ~ MyLearning - Interactive Imagery - Randomized Questions - Automated Tracking of Scores - Scheduled Reminders to Re-Certify Roadblocks:- Cost

6 /GE Presenter and Event /

04/09/23

Automated Reporting:MOC Operator Trends from 7/1/2009 to 7/31/2009

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Ingest Mix from 7/1/2009 to 7/31/2009

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ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

LF-SF Mix from 7/1/2009 to 7/31/2009

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MOC Operator Trends from 7/1/2009 to 7/31/2009

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Background:- Use MediaBroker Database to generate meaningful, quantifiable and actionable data.

Goals:- Automate Metrics & Productivity Calc’s.- Provide Clear, Clean Dashboard- Generate Charts Roadblocks:- Identification Keys require updating- Automated Charts required research

HD-SD Mix from 7/1/2009 to 7/31/2009

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LF-HD SF-HD LF-SD SF-SD

Needed By vs Made Trends from 7/1/2009 to 8/8/2009

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Ingest Mix from 7/1/2009 to 7/31/2009

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ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

7 /GE Presenter and Event /

04/09/23

Build trust and credibility through Expertise and understanding…

“Spend Political Capital”

It’s Still What You Know…

Network, Sit-In’s, Ask More Q’s? “Earn Political Capital”

It’s Not What You Know…

2.5 Months, Work through others,Levels of Organizational Responsibility,Underestimated level of complexity…

Assumptions…

Key Learnings:

Other…Cultural Norms, E-Mail vs Driveby’s,

Hours Humor No No’s…

8 /GE Presenter and Event /

04/09/23

Current Status:3 Primary Projects:

Audio Normalization (AN)

Electronic Delivery (ED)

World Class Training (TR)

3 Additional Projects:

Automated Reporting

Digital Transition (ED)

RFP Creation (AN)

In Progress

In Progress

Completed

In Progress

In Progress

In Progress

TBD

TBD

N/A

TBD

George Kousaros

TBD

Status:

Status:

Owner:

Owner:

9 /GE Presenter and Event /

04/09/23

Backup:

SLIDES

BACKUP

10 /GE Presenter and Event /

04/09/23

Audio Normalization:

7.83 %

20.74 %

54.64 %

9.70 %

13.6 %

66.5 %

% TBD

% TBD

19.9 %

TAPE

M O CD U BS A N

TBD

DG

ISIS HD

DROP BOX

30 ROCK

QC

QC

QC

QC

QC

QC

TRANSCODER

TRANSCODER

TRANSCODER

TRANSCODER

Normalization Target:-24 LKFS +/- 2 LKFS

7.09 % Other

Strategy

11 /GE Presenter and Event /

04/09/23

Audio Normalization:

12 /GE Presenter and Event /

04/09/23

Electronic Delivery – Competitive Matrix: Ops

13 /GE Presenter and Event /

04/09/23

Electronic Delivery – Competitive Matrix: Tech

14 /GE Presenter and Event /

04/09/23

Automated Reporting:

MOC Operator Trends from 7/1/2009 to 7/31/2009

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LF-SF Mix from 7/1/2009 to 7/31/2009

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HD-SD Mix from 7/1/2009 to 7/31/2009

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LF-HD SF-HD LF-SD SF-SD

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Ingest Mix from 7/1/2009 to 7/31/2009

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ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

15 /GE Presenter and Event /

04/09/23

Automated Reporting:MOC Operator Trends from 7/1/2009 to 7/31/2009

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501753738

501687640

206049074

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Media

Bro

ker

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501646168

501733698

206076822

501689837

206080987

206049009

206049394

501739029

501752740

206030810

501676246

501665352

501374039

206048913

206004088

501733697

501645233

MOC Operator Trends from 7/1/2009 to 7/31/2009

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LF-SF Mix from 7/1/2009 to 7/31/2009

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HD-SD Mix from 7/1/2009 to 7/31/2009

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ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

16 /GE Presenter and Event /

04/09/23

Automated Reporting:Daily Make Trends from 7/1/2009 to 7/31/2009

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MOC Operator Trends from 7/1/2009 to 7/31/2009

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LF-SF Mix from 7/1/2009 to 7/31/2009

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HD-SD Mix from 7/1/2009 to 7/31/2009

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Ingest Mix from 7/1/2009 to 7/31/2009

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ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

17 /GE Presenter and Event /

04/09/23

Automated Reporting:LF-SF Mix from 7/1/2009 to 7/31/2009

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LF SF

MOC Operator Trends from 7/1/2009 to 7/31/2009

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LF-SF Mix from 7/1/2009 to 7/31/2009

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23/2

009

7/24

/200

97/

25/2

009

7/26

/200

97/

27/2

009

7/28

/200

97/

29/2

009

7/30

/200

97/

31/2

009

HD-SD Mix from 7/1/2009 to 7/31/2009

5834

2354

2536

866

LF-HD SF-HD LF-SD SF-SD

Needed By vs Made Trends from 7/1/2009 to 8/8/2009

0

50

100

150

200

250

300

350

400

7/29

/200

9

7/30

/200

9

7/31

/200

9

8/1/

2009

8/2/

2009

8/3/

2009

8/4/

2009

8/5/

2009

8/6/

2009

8/7/

2009

Total Made

Ingest Mix from 7/1/2009 to 7/31/2009

0

1000

2000

3000

4000

5000

6000

ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

18 /GE Presenter and Event /

04/09/23

Automated Reporting:HD-SD Mix from 7/1/2009 to 7/31/2009

5834

2354

2536

866

LF-HD SF-HD LF-SD SF-SD

MOC Operator Trends from 7/1/2009 to 7/31/2009

0

200

400

600

800

1000

1200

1400

1600

5017

5373

8

5016

8764

0

2060

4907

4

5017

3902

7

Med

ia B

roke

r

2060

4941

6

2060

8393

1

5016

4616

8

5017

3369

8

2060

7682

2

5016

8983

7

2060

8098

7

2060

4900

9

2060

4939

4

5017

3902

9

5017

5274

0

2060

3081

0

5016

7624

6

5016

6535

2

5013

7403

9

2060

4891

3

2060

0408

8

5017

3369

7

5016

4523

3

LF-SF Mix from 7/1/2009 to 7/31/2009

8370

3220

LF SF

Daily Make Trends from 7/1/2009 to 7/31/2009

0

100

200

300

400

500

600

7/1/

2009

7/2/

2009

7/3/

2009

7/4/

2009

7/5/

2009

7/6/

2009

7/7/

2009

7/8/

2009

7/9/

2009

7/10

/200

97/

11/2

009

7/12

/200

97/

13/2

009

7/14

/200

97/

15/2

009

7/16

/200

97/

17/2

009

7/18

/200

97/

19/2

009

7/20

/200

97/

21/2

009

7/22

/200

97/

23/2

009

7/24

/200

97/

25/2

009

7/26

/200

97/

27/2

009

7/28

/200

97/

29/2

009

7/30

/200

97/

31/2

009

HD-SD Mix from 7/1/2009 to 7/31/2009

5834

2354

2536

866

LF-HD SF-HD LF-SD SF-SD

Needed By vs Made Trends from 7/1/2009 to 8/8/2009

0

50

100

150

200

250

300

350

400

7/29

/200

9

7/30

/200

9

7/31

/200

9

8/1/

2009

8/2/

2009

8/3/

2009

8/4/

2009

8/5/

2009

8/6/

2009

8/7/

2009

Total Made

Ingest Mix from 7/1/2009 to 7/31/2009

0

1000

2000

3000

4000

5000

6000

ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

19 /GE Presenter and Event /

04/09/23

Automated Reporting:Ingest Mix from 7/1/2009 to 7/31/2009

0

1000

2000

3000

4000

5000

6000

ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

MOC Operator Trends from 7/1/2009 to 7/31/2009

0

200

400

600

800

1000

1200

1400

1600

5017

5373

8

5016

8764

0

2060

4907

4

5017

3902

7

Med

ia B

roke

r

2060

4941

6

2060

8393

1

5016

4616

8

5017

3369

8

2060

7682

2

5016

8983

7

2060

8098

7

2060

4900

9

2060

4939

4

5017

3902

9

5017

5274

0

2060

3081

0

5016

7624

6

5016

6535

2

5013

7403

9

2060

4891

3

2060

0408

8

5017

3369

7

5016

4523

3

LF-SF Mix from 7/1/2009 to 7/31/2009

8370

3220

LF SF

Daily Make Trends from 7/1/2009 to 7/31/2009

0

100

200

300

400

500

600

7/1/

2009

7/2/

2009

7/3/

2009

7/4/

2009

7/5/

2009

7/6/

2009

7/7/

2009

7/8/

2009

7/9/

2009

7/10

/200

97/

11/2

009

7/12

/200

97/

13/2

009

7/14

/200

97/

15/2

009

7/16

/200

97/

17/2

009

7/18

/200

97/

19/2

009

7/20

/200

97/

21/2

009

7/22

/200

97/

23/2

009

7/24

/200

97/

25/2

009

7/26

/200

97/

27/2

009

7/28

/200

97/

29/2

009

7/30

/200

97/

31/2

009

HD-SD Mix from 7/1/2009 to 7/31/2009

5834

2354

2536

866

LF-HD SF-HD LF-SD SF-SD

Needed By vs Made Trends from 7/1/2009 to 8/8/2009

0

50

100

150

200

250

300

350

400

7/29

/200

9

7/30

/200

9

7/31

/200

9

8/1/

2009

8/2/

2009

8/3/

2009

8/4/

2009

8/5/

2009

8/6/

2009

8/7/

2009

Total Made

Ingest Mix from 7/1/2009 to 7/31/2009

0

1000

2000

3000

4000

5000

6000

ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT

20 /GE Presenter and Event /

04/09/23

Automated Reporting:Needed By vs Made Trends from 7/1/2009 to 8/8/2009

0

50

100

150

200

250

300

350

400

7/2

9/2

009

7/3

0/2

009

7/3

1/2

009

8/1

/2009

8/2

/2009

8/3

/2009

8/4

/2009

8/5

/2009

8/6

/2009

8/7

/2009

Total Made

MOC Operator Trends from 7/1/2009 to 7/31/2009

0

200

400

600

800

1000

1200

1400

1600

5017

5373

8

5016

8764

0

2060

4907

4

5017

3902

7

Med

ia B

roke

r

2060

4941

6

2060

8393

1

5016

4616

8

5017

3369

8

2060

7682

2

5016

8983

7

2060

8098

7

2060

4900

9

2060

4939

4

5017

3902

9

5017

5274

0

2060

3081

0

5016

7624

6

5016

6535

2

5013

7403

9

2060

4891

3

2060

0408

8

5017

3369

7

5016

4523

3

LF-SF Mix from 7/1/2009 to 7/31/2009

8370

3220

LF SF

Daily Make Trends from 7/1/2009 to 7/31/2009

0

100

200

300

400

500

600

7/1/

2009

7/2/

2009

7/3/

2009

7/4/

2009

7/5/

2009

7/6/

2009

7/7/

2009

7/8/

2009

7/9/

2009

7/10

/200

97/

11/2

009

7/12

/200

97/

13/2

009

7/14

/200

97/

15/2

009

7/16

/200

97/

17/2

009

7/18

/200

97/

19/2

009

7/20

/200

97/

21/2

009

7/22

/200

97/

23/2

009

7/24

/200

97/

25/2

009

7/26

/200

97/

27/2

009

7/28

/200

97/

29/2

009

7/30

/200

97/

31/2

009

HD-SD Mix from 7/1/2009 to 7/31/2009

5834

2354

2536

866

LF-HD SF-HD LF-SD SF-SD

Needed By vs Made Trends from 7/1/2009 to 8/8/2009

0

50

100

150

200

250

300

350

400

7/29

/200

9

7/30

/200

9

7/31

/200

9

8/1/

2009

8/2/

2009

8/3/

2009

8/4/

2009

8/5/

2009

8/6/

2009

8/7/

2009

Total Made

Ingest Mix from 7/1/2009 to 7/31/2009

0

1000

2000

3000

4000

5000

6000

ISIS TAPE 30 ROCK COMMERCIAL GET FROM REACT