NC Teach Leadership Project: International Craft Show, East Garner Middle School

Siobhan BrownRoal CarlsonRachel ChandlerRonnie MelvinPriyanka Shah

March 17, 2012

East Garner Magnet Middle School

White; 22%

Black; 51%

Hispanic; 19%

Mixed/other; 7%

Student body

East Garner MS

Wake County Schools

North Carolina Schools

0% 5% 10% 15% 20% 25% 30%

7%

30%

26%

The Community we serve is supportive of this school

Percent Teachers strongly Agree

East Garner MS

Wake County Schools

North Carolina Schools

0% 5% 10% 15% 20% 25%

7%

22%

20%

Community members support teachers

Percent Teachers strongly Agree

Results of 2010 Teacher Survey of Working Conditions

School Improvement Plan

Extend relationships with the business community and parents.

National Standards for Parent/Family Involvement Programs

Standard VI: Collaborating with Community—Community resources are used to strengthen schools, families and student learning

East Garner Magnet Middle School

This project is a proposal to incorporate a student-managed international craft show and sale into the schools existing “Cultural Explosion” multicultural festival held each April. The proceeds of which would go to support a Garner-based non-profit “4 the World” which provides educational and medical assistance to underdeveloped communities. www.4theworld.org

This project will:• Strengthen ties between the

school and the community• Support a local non-profit• Provide learning and leadership

opportunities for EGMMS students

• Tie into East Garner Middle School’s International Baccalaureate program

Project: International Craft Sale

International Craft Show Timeline

• Kick-off meeting in October– Overview of project to students– Describe jobs in marketing, finance, manufacturing and venue

planning.– Ask students to think about jobs they would like to be

involved in. Can be more than one job per student.

• Planning Period: October-December• Preparation Period: January-April• Execution: April 1-13

Volunteers• 20 – 50 student volunteers • 5 -10 adult volunteers

• Finance: 2-4 students, 1 adult• Marketing: 2-4 students, 1 adult• Manufacturing: 20-30 students, 2 adults • Day of Sale – 10 students, adults from each group

The Finance Plan Timeline: October- January• PTSA (Parents- Teacher-Students Association) for start up cost

of $200• Local Businesses for Sponsorship• Donation

Timeline: January- AprilBudget:• Marketing• Manufacturing the Crafts• Printing T-shirts and all other miscellaneous expenses

Sponsorship For The Event

“Be a proud sponsor. Help promote your business, develop new business contacts, and build long lasting relationships with the community.”

Sponsorship Level: Gold, Silver, and Bronze• Logo on all printed materials/t-shirts• Sponsor’s name on the lift tags of manufactured crafts • Company banner posted at the event • Table top display space at Info booth • Logo on the EGMMS website up to one month post event • Announcements at the event

Donation

“You really CAN make a difference.”• Local organizations such as churches, Red Cross for

donations• Local stores including Michael’s, Staples, Office Max

for materials/stationary/cash.• Parents and community-at-large

The Marketing Plan

Target Audiences:Parents, Students, Teachers, Community Leaders and Community-at-large

Strategies:To build visibility about the mission and services provided by “4theworld” charity and EGMMS service-learning activities

Message Delivery Vehicles:Garner News, WKNC 88.1 FM, WUNC 91.5FM, EGMMS website, and Press Kit

The Marketing Plan• Timeline (October – January)1. Meet with local businesses and community

organizations /Presentation of “Press Kit”2. Solicit donations and/or sponsorships from local

businesses, e.g. Michael’s, Office Max and Jerry’s Artarama

• Timeline (January – April)1. Tee-shirts, banners, and pamphlets printed2. Free public service announcements placed with the

local newspaper and radio stations

• First Meeting in October– Review various ideas for international crafts– Ask students to choose a country to research crafts and bring ideas to the

next meeting

Manufacturing

Celtic Cards

Wall Art

Dream Catcher

Kimono Pillow

African Jewelry

Manufacturing• Meet 2 or 3 times before end of year

– Evaluate students ideas for crafts• Do they fit in with the International theme?• Will the idea sell?• Is it practical to make?• What is the cost to make per unit?• How long to make one unit?

– Finalize what crafts are being made, how many of each unit and the budget required for materials.

• Every week from January until festival– Art rooms should be available for the students to work. Will need a storage area for all

materials and crafts.– Students make a prototype of the craft. From here, students will determine the

materials needed and the time to make the crafts and develop a plan to be complete by end of March.

– All materials will be purchased from the project budget– Students will meet in one place to work on their crafts, with the assistance of parents

and art teachers, at least two adults each time.

The Big Day: • Depending on quantity of crafts, arrange for 3-5 tables, (inside, not outside)• Additional table for cashier, with change, and receipt book• Decorated, with banners and other materials• Two students per craft table• One adult volunteer from each of the areas• Crafts moved from storage area to festival area• Money provided for making change• Provide food for volunteers • Volunteers with marketing logo t shirt• Information on 4theworld available.