nciia open 2012 - improving digital literacy
DESCRIPTION
At the NCIIA Open 2012 conference, Scott D. Meyer of 9 Clouds and creator of DigSandbox.com discussed how universities can use digital media to help educate, market and collaborate.TRANSCRIPT
Improving Digital Literacywith Scott D. Meyer
March 22, 2012
1 Idea
DigSandbox.com/Open2012
3 Circles
Know what you need to know
Studentsasteachers
Targetedengagement
Know what you need to know
Studentsasteachers
Targetedengagement
Seminars
Forums Exams
Start Sandbox Seminars
Collaborative learning
Start
Engage and discuss
Start
1 Idea
DigSandbox.com/Open2012
3 Funnels
1 Collaboration
DigSandbox.com/Open2012
3 Circles
Discussion PointsConnecting with alumni and fundraising
Building an audience for real time
marketing
Social media in the classroom
Recruitment and admissions
Collaboration
Social Media Strategy
@cspenn
Work right to left
SOCIAL MEDIA STRATEGY
Who What Why
Network Content Objectives
Want to encapsulate social media strategy in one slide, something you can print out, hand to someone else, possibly have engraved on a piece of wood? I’ve got you covered:
Connecting with alumni
& fundraising
$109k > $100kMINDSET FILTER DATA
1
2
3
45
Be Found
Get Connected
Get Connected
Get Connected
Get Connected
Contact Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
http://tiny.ly/z11Z
Social Media in
the Classroom
Enabling Creation
Preparing for Class
Real-time Research Tool
Recruitment &
Admissions
Flagship Content
Exposure
Exposure
Targeting
Showcase
Analyze ROI
Collaboration
Share
Share
Launch
Launch
Thank You
facebook.com/9clouds