ncn[national computrade news]

| January 30 – February 14, 2012 | Volume 13 | Issue 02 | Fortnightly | www.ncnonline.net |

"We keep conducting such getaways as a means to not only help unwind our team but it also helps our company in growing strategically, " said Ravi Lakshman, CEO, Sakri Solution.

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National Computrade News | 30 Jan. - 14 Feb., 20124

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C O N T E N T SNews Brief 6 , 8

Launch Pad 10 , 12

Kingston 16

Happening 30

Product Review 34

Which solution stops real threats? Antivirus as an industry has modeled itself on the human immune system, which slaps a label on things like viruses so it knows to attack them when it sees that same label, or signature, again. Signature-based antivirus has moved well beyond that simple type of signature usage (though at the beginning, it did look for specifi c lines of code). In its current, more sophisticated form, it dominates the market for security software, despite some obvious limitations.In fact, malware exists only because antivirus software exists, and the antivirus software was doomed to be replaced by new forms of software, which he calls application control, or software authentication tools. Such tools whitelist the software we use and won't run anything else without the user's explicit permission.The idea of a solution that stops real threats and doesn't hamper non malicious objects and processes is very attractive. People (at any rate, those who aren't security specialists) like the idea of threat-specifi c software, as long it catches all incoming malware and doesn't generate any false positives, because then they can just install it and forget about it. Unfortunately, that's an unattainable ideal.

With regards,

(Swapan Roy, Editor, NCN)

special story

success story

Fromtheeditor...

AV Solution:Always in Demand

Editor : Swapan Roy

Chief Editor : Manoj Jha

Asst. Editor : S. Goswamy

Art Director : Anit Kumar

Finance & Acct. : Sandip Sarkar

Marketing Manager : Tridip Dey

Staff Photographer : Ajay Kumar

Circulation Manager : Pratap Biswas

Production Asst. : Ashish Ghosh

System Manager : Ajay Biswas

H.O.: DELHI / EDITORIAL OFFICEROY MEDIATIVES-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA)Ph: 91-11-41602841, 65683896, 40536384-87Mob: 09810380882, 09811346846

REDG.OFF.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

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KOLKATA: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 (INDIA)Contact : 09330922965; 09903392620E-mail : [email protected]

ORISSA : Krushna Nagar, 5th Lane, Lalji Palli Berhampur-760008 (Orissa) (India)Contact : Raj Kumar-09338410809 Email : [email protected] [email protected]

National Computrade News Fortnightly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20.

Retail selling price of News Paper Rs. 10. Annual subscription Rs. 240.

Editor : [email protected] [email protected] : [email protected] [email protected] : [email protected] : [email protected]

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Sakri IT Solutions: A Name You Can Trust

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news brief

Brocade Ethernet Fabric awarded TechTarget Products of the Year

Brocade announced that Brocade® VCS® Fabric technology and the Brocade VDX 6720 Data Center Switch received industry recognition in two Products of the Year award competitions, according to the editors of TechTarget Inc.’s Data Center and Virtualization Media Group. Brocade VCS Fabric technology, a foundational element to building Ethernet fabrics and revolutionizing the design of Layer 2 networks for cloud-optimized data center deployments, was awarded the top honor – Gold Product of the Year in the Hardware for Virtualization category of the SearchServerVirtualization.com 2011 Products of the Year awards competition. This technology provides advanced Ethernet fabric capabilities, including virtual machine (VM) awareness and network automation, enabling organizations to transition smoothly to highly virtualized and cloud-based environments. The Brocade VDX 6720 was also named a Product of the Year, winning the Silver award in the Computing Hardware category of the SearchDataCenter.com 2011 Products of the Year awards competition. The Brocade VDX 6720 delivers innovative technology to

Kaspersky Lab Named a "Leader" in Magic Quadrant Kaspersky Lab announces that it has officially been named a "Leader" in the Gartner Magic

Quadrant for Endpoint Protection Platforms. The Gartner Magic Quadrant is based on complex analysis of endpoint protection platforms of a wide range of IT security vendors. It is the most influential benchmark for companies seeking to evaluate vendors and products in the IT security industry, and plays a very important role in purchase decisions of enterprises on a global scale. This Magic Quadrant is based on criteria in two categories: completeness of vision and ability to execute. Completeness of vision reflects the vendor's standing on innovation, and whether the vendor drives or follows the endpoint protection market. Ability to execute summarizes factors such as the vendor's financial viability, market responsiveness, product development, sales channels and customer base in the endpoint protection segment. Commenting on the Gartner’s report, Eugene Kaspersky, Chairman and CEO of Kaspersky Lab, said: “I can’t underestimate the importance of Gartner’s analysis. Being among the “Leaders” in the Magic Quadrant is very important for us. I believe it will help us in expanding of our corporate clients’ base and further improving the company’s market positions. I want to stress that the work behind becoming a Leader was truly a team effort. The Kaspersky Lab team has been working hard on our latest corporate product – Kaspersky Endpoint Security 8. And we are happy that we achieved the results that were estimated by Gartner.”

Aditya Infotech tie-up with IRISI.R.I.S., specializing in Intelligent Document

Recognition (IDR), Enterprise Content Management (ECM) and Optimized IT Infrastructure (ICT), is proud to announce the signature of a national distribution agreement with its new Indian partner Aditya Infotech Ltd. With the addition of this important distributor to its distribution structure I.R.I.S. is boosting its sales presence on the Indian

market. Effective immediately, this exciting deal will see the Indian distributor of computer products sell I.R.I.S.' products and solutions for both Windows and Mac platforms. “In order to accommodate the growing interest in I.R.I.S. products in India, we have decided to enlarge our presence on this fast-moving market. Selecting the right distributors was a critical aspect of this decision. With Aditya Infotech Ltd., as our National Distributor , we have found experienced and ambitious partners that will help us attract technically sophisticated private and professional users and thus successfully pursue our growth strategy in India", comments Bernard de Fabribeckers, Worldwide Sales Director of I.R.I.S. Products & Technologies.

AOC appoints Seema T Bhatnagar as Director, TV Business (India and SAARC countries)

Seema T Bhatnagar was recently appointed as Director for India & SAARC countries at AOC TV Business, world leader in display technology for Monitors, Multimedia Displays and Television. In her new role, Seema will be managing all aspects of sales, marketing & operations

for AOC. Additionally, she will also be responsible for organizing AOC’s business interest in India by providing strategic business direction to ensure continuous and dynamic growth of the brand. She is committed to reinforce the brand recall of the AOC LED and LCD TV in India. Along with her responsibility to supervise the entire operations of AOC TV in India and SAARC countries, Seema T Bhatnagar will oversee the startup operations of the company such as General Management, Sales, Marketing and Business Development as well as bring onboard a dedicated and experienced team that will help establish their dealer network across the region. Ms Bhatnagar, who will be based in Delhi, has

recently moved from her position as Manager India Operations, SONY LCD TV, where she was responsible for the company’s business interest in India and was associated for 15 years.

Seema T Bhatnagar, Director, India & SAARD, AOC

enhance and simplify networks, offering a rich set of Layer 2 features. The high-performance, ultra-low latency, wire-speed 10 Gigabit Ethernet (GbE) fixed port switch can be utilized as a classic Top-of-Rack (ToR) switch and can also be easily deployed in Brocade VCS Ethernet fabric mode with an additional software license.

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National Computrade News | 30 Jan. - 15 Feb., 2012 7

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news brief news brief

GIGABYTE value partner program gets more attractiveGIGABYTE Technology (India) Pvt. Ltd has announced the launch of a more channel-friendly

edition of its renowned quarterly GIGABYTE Value Partner Program (GVPP). The online Q1 2012 GVPP that is valid till March 31, 2012, is open only for registered reseller partners who

buy GIGABYTE motherboards (any model) from the company’s authorized distributors and GIGABYTE Premium Partners. To be qualifi ed for this latest scheme, partners have to register themselves on the GVPP Website, http://event.gigabyte.com/india_reseller, on which they have to enter the purchased motherboards’ serial and check numbers to win reward points. As partners will win gifts worth the same amount as the number of points earned by them, more purchases will ensure more prizes. Also, partners can earn more points by purchasing higher end motherboards. The validity period of the GVPP points is

one year from the day you earn the points. For example, if the registered partner earns any point on January 25, 2012, the validity of that point will expire on January 24, 2013. Moreover, points earned before 2011 will be valid till December 31, 2012. The prizes in offer range from 10-gram gold coins, to an ideal range of the currently most popular GIGABYTE motherboards. The other prizes to be won include 5-gram gold coins, laptop bags, 8 GB and 4 GB pen drives, among others. Commenting on Q1 2012 GVPP, Sunil Grewal, Sales Head - India, GIGABYTE Technology (India), said, “By including all GIGABYTE motherboard models under the scheme, we intend to reward as many partners as possible, who would like to deal in GIGABYTE motherboards. This new scheme will also benefi t resellers in the upcountry market, who generally don’t purchase in huge numbers. ”

WatchGuard breaks quarterly billings, profi t and units shipped records

Privately held WatchGuard Technologies, a global leader of business security solutions, today announced that it achieved a record-breaking 2011 fourth quarter for billings, profi t and units shipped. In doing so, this quarter stands out as the top-grossing quarter ever earned in the company's history. Additionally, the company notes double-digit sequential billings growth in Q4 over Q3, double-digit year-over-year growth from Q4 2010, and double-digit billings growth for the full year of 2011 compared to 2010. “The demand for multifunction, easy to use and affordable network security is at an all time high,” said Joe Wang, CEO WatchGuard Technologies. “Although security breach headlines drive awareness, it is the demand for next-generation UTM features, such as WatchGuard’s Application Control. “Wang concludes,” Hallmarks of WatchGuard are product quality, security innovation and an unyielding commitment to our customers. As evidence of our strong execution and unwavering vision, 2011 rewrote the record books for WatchGuard, our channel partners and our customers worldwide, and we look forward to seeing this trend continue into 2012.”

Thermaltake toughpower grand series leaping the Way into 2012

Thermaltake, being the industry pioneer brand with expertise in PC DIY solutions, carrying the corporate vision of “building Thermaltake Technology into a cultural brand for the enjoyment of entertainment, e-Sports, technology, and lifestyle” and continues to drive toward the corporate mission of “delivering the perfect user experience” in all market segment, glad to spread the joy to the world by hosting a give- away of the awards-winning Toughpower Grand 1200w 80Plus Gold event on Thermaltake Global Facebook Fan page and launching a Toughpower design story micro-site to celebrate the success of Toughpower Grand. T h e T h e r m a l t a k e Toughpower Grand is a series of power supply uni t s us ing the next generation technology combined with timeless craft to erect the essential companion in the PC industry which is also a representation of a perfect harmony of elegance and strength. Embraced by three world prestigious titles of RedDot Product Design Award 2011, iF Product Design Award 2012, and Taiwan Excellence 2012, Toughpower Grand Series is defi nitely the world’s fi rst Power Supply Units (PSU) that encourages people to seek greater meaning in their interactions with technology, rather than simply having a new gadget to fulfi ll the need. With all three titles in place, it will be your best companion and guide in this new phase of technology evolution.

Newgen to keep industry on the path to prosperity

Newgen Software held its annual customer meets in Delhi and Mumbai. The event attracted some of the most reputed leaders of the Indian business Industry, who shared their experiences regarding the business benefi ts from Newgen’s BPM and ECM solutions. Diwakar Nigam, Newgen Software MD and CEO said “We take this opportunity to thank our customers for displaying absolute trust in us and will continue to make customer satisfaction one of our key differentiators in years to come”. He also announced Newgen’s inclusion in Ovum’s BPM Decision Matrix 2011, that recognized the company as one of the top three value for money’. “Customers choose Newgen over other global players because we never let them down during the implementation of the project” he further added. The key note speakers in the Delhi Chapter included Manpreet Singh - Sr. Director & Global Operations Leader, MetLife, Sunil Singh - Associate Vice President (Business Systems Group), Coca-Cola, Dr. Ashwini Kumar Sharma - Director (Technical), RajCOMP, Suneel Khanna - CFO, Caparo India, and Sunil Soni – AGM (IT), Punjab National Bank. The key note speakers in Mumbai were Parakh Dave – Chief Technology Offi cer and Anurup Pruthi – CEO, Business Services from the Future Group, Umesh Ravankar – Deputy Managing Director, Shriram Transport Finance Company Ltd and S. Govindan – General Manager (PBOD), Union Bank of India.

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Asus introduces LED Monitor, VS197DASUS released the VS197D monitor, an 18.5” LED monitor with 1366x768 resolution

and 5ms quick response time for work and entertainment. The monitor has a sturdy stand and slim profile without compromising style in ensuring stability and durability. The VS197D also features 50,000,000:1 ASUS Smart Contrast Ratio which dynamically enhances the display’s contrast by adjusting the luminance of the backlight to achieve the darkest black and brightest white – delivering lifelike images. The best dual-display companion with widescreen notebook enlarges the visual space for multi-tasking efficiency. Aspect Control function allows users to select a preferred display mode among Full and 4:3 for true-to-life gaming or movie watching without any data loss or image distortion. The exclusive Splendid Video Intelligence Technology in VS197D monitor optimizes video performance and image fidelity by enhancing color, brightness, contrast, and sharpness. Also, 6 preset video modes (Scenery, Theater, Game, Night View, sRGB and Standard) can be selected via a hotkey. ASUS bundles exclusive SmartView Technology functionality with VS197D that allows adjustment in color parameters to deliver the same image quality and colors with straight viewing while watching movies upward lying down.

PNY unveils Hook Attaché USB Flash DrivePNY Technologies introduce the most popular USB product - Hook Attaché

USB Flash Drive. PNY’s new Hook Attaché USB Flash Drive features a functional, integrated hook-and-lock mechanism for a modern, industrial look. Whether you’re a student or business professional, this flash drive can be easily secured for safe-keeping onto a backpack, keychain, purse, belt, etc. The solid, capless design offers added protection, without any parts to lose. Crafted from a zinc alloy metal frame, the PNY Hook Attaché is durable enough to withstand daily use and ensure your data is securely with you at all times. The ultimate mobile storage solution, this portable and reusable device provides a convenient and accessible solution for transporting, sharing, and storing pictures, movies, music, games, homework, documents, and more. The PNY Hook Attaché offers performance and functionality, all in a stylish yet practical design.

Plustek introduces SmartOffice PS406Plustek enriches SmartOffice ADF scanners family with adding SmartOffice PS406. A

productive and professional scanner, SmartOffice PS406 comes 100 sheet ADF. Targeted at the front office usage of the SMEs, hospitals, law firms, CPA firms, BFSI, education, health` care, government, hospitality industry, service centers etc., the SmartOffice PS406, is a highly versatile and affordable single pass duplex color scanner in the sheet-fed range. Connected with USB 2.0, it does not require any warm up time. With speed up to 80 images per minute and a duty cycle of up to 4000 sheets, this high-volume, sheet-fed scanner makes it easy to capture all your critical documents including the thick embossed ID cards and driving licenses. Among the work group scanners available today in the market, the SmartOffice PS406 with the Plustek DocAction, Plustek DI Capture, OCR and BCR software, ushers a new era in the compact ADF range. The users get image enhancement functionality as well as the option of scanning directly to Searchable PDF file, Multi Tiff File Format, print or batch scanning, etc with just a single touch.

Epson introduces K-series monochrome inkjet printers

Epson has expanded its revolutionary series of K-series monochrome inkjet printers with the New Epson K300 – an all in one monochrome printer with an auto document feeder (ADF). The Epson K-series printers are the world’s first monochrome inkjet printers in over 15 years, and have been launched in response to growing customer demands for high performance and low cost monochrome printing. These new mono inkjet printers have been specifically designed to outperform mono laser printers for customers who only need to print black and white documents at very low cost per page. Like other Epson’s K-series printers, the Epson K300 is designed to help customers lower the cost of printing with the lowest black page printing costs per page in the industry. The Epson K-series consists of a single function model: the Epson K100, an all-in-one model: the K200, and now, the Epson K300 all-in-one with an automatic document feeder. The high performance Epson K-series printers offer the printing speed and text quality of a monochrome laser printer, with extremely low running cost of only 0.60 paise per page, and many other useful features that are not found in laser printers of their price range. Epson believes that there is a great opportunity for the new Epson K-series monochrome inkjet printers to capture a significant portion of the strong monochrome laser market with the superior value they offer. In Asia Pacific (excluding Japan), monochrome laser printers continued growing strongly by 40% over the same time period - almost double the growth of color laser printers at 22%.

launch pad

Fortinet Broadens FortiWeb Web Application Firewall Product Line

Fortinet announced the introduction of three new members to its FortiWeb Web application firewall product family – the FortiWeb-4000C, FortiWeb-3000C FSX and FortiWeb-400C. The new product line is designed to address the diverse needs of large enterprises, service providers and mid-sized organizations that must protect strategic Web applications from security breaches and

data leakage. Fortinet i s a l so in t roduc ing enhancements to the

FortiWeb 4.0 MR3 operating system that provide new logging and reporting, ease-of-use and security and configuration capabilities. The high performance FortiWeb-4000C, targeting large data centers, is an enterprise-grade Web application firewall appliance that supports 70,000 transactions-per-second and 2 Gbps throughput. These performance benchmarks are substantially higher than competing systems in its class. A key attribute of the FortiWeb-4000C is hardware-based acceleration for enforcing data loss prevention (DLP) policies that are designed primarily for the prevention of credit card and personal identification information theft. By providing dedicated hardware to DLP processes, the FortiWeb-4000C delivers much better performance while freeing up core CPUs for other processing tasks. The FortiWeb-3000C FSX retains all of the features and benefits of the FortiWeb-3000C appliance with the addition of a fiber bypass card to support large data centers requiring fiber support. The new appliance offers highly flexible deployment options with intelligent layer-seven load balancing and hardware- and software-based acceleration to improve resource utilization and application stability, while reducing server response times.

Zebronics launches premium laptop bags and skinsTop Notch Infotronix expanded its range of stylish and functional laptop accessories,

with the introduction of premium laptop bags and skins. The two models of laptop bags are the Zebster ZEB-BP5000 backpack-style bag and the Zebster ZEB-EB1000 executive style top-loader. Both are made of durable and water resistant material and feature hard outer shell that protects the laptop from shocks, scratches and bumps well. The Zeb-BP5000 backpack has ergonomic contoured padded shoulder straps with extra padded back panels to make it absolutely comfortable and lightweight in carrying, while on move. The extra soft interior helps it to absorb shocks and vibrations to fully protect your laptop and accessories. It holds a small handy pouch for mobile phone, MP3 player etc on the strap and removable twin side compartments for bottles. The large compartment has full zip down flaps and multiple inbuilt pockets to stow away most of your accessories in an organized manner – all in one case. The ZEB-EB1000 executive laptop bag is available in a hard black-and- white shell design which gives it a professional look. Both bags have smart and elegant finish and are capable of accommodating laptops up to 15.6-inch size. In addition to laptop bags, Zebronics has unveiled three series of laptop skins – 3D, Designer and Elite. Made of durable, hard-wearing vinyl material, these skins add a personalised look and style to your laptops, at the same time offering protection against scratches and abrasion.

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Thecus Launches N8800PRO Rackmount NAS ServerThecus technology launches its latest 2U rackmount NAS device – the N8800PRO. With

outstanding performance, rock-solid stability, and complete fl exibility, the N8800PRO sets a new standard in enterprise storage. In terms of storage, the N8800PRO comes equipped with eight 3.5” SATA hard disk bays for a maximum of 16TB of storage. System admins that require more storage can actually attach up to fi ve different N8800PROs to it and manage them all using one master device using the stackable feature, or use the N8800PRO with iSCSI initiators. The N8800PRO even supports iSCSI thin provisioning! Expandable and fl exible, the N8800PRO can grow along with your business. Powering the N8800PRO is an Intel® Core 2 Duo processor coupled with a full 4GB of DDR2 800 memory for lightning-quick system response and increased concurrent connections. All of this technology allows the N8800PRO to achieve data transfer speeds of over 300MB/s! And to ensure compatibility with future technologies, the N8800PRO even comes with an internal PCI-e slot. which enables users to install a 10Gbit PCI-e NIC for greatly increased throughput. “The N8800PRO is a new level of power and fl exibility in enterprise storage,” said Florence Shih, Thecus® Technology General Manager.

Dell unveils advanced disk backup and disaster recovery Dell unveiled the Dell DR4000, an advanced disk backup and disaster recovery

solution in India which combines the performance and reliability of disk-based backup with innovative deduplication and compression capabilities from Dell’s Ocarina Networks acquisition to meet the growing data needs of small and medium businesses. By removing redundant data from the backup work stream, the DR4000 can drastically reduce the storage footprint, enable core backup data to remain on disk and online longer, provide faster and more reliable restores, and reduce the complexity around tape management. Simple and easy to deploy, the DR4000 has an intuitive installation process making it ideal for remote offi ce locations. By accelerating and streamlining the backup process the DR4000 ensures that information restores are delivered in a timely and accurate manner. Commenting on the technology, Bobby Mon, Head-Enterprise Business, SMB, Dell India said, “Companies of all sizes increasingly struggle with the relentless growth of data they must manage.

launch pad

Panasonic introduces Full HD 3D Home Theater Projector: PT-AE7000

Panasonic announced the launch of its fi rst Full HD 3D home theater projector PT-AE7000 with 1080p (1,920 x 1,080 pixel) resolution. The PT-AE7000 is also world's fi rst 3D projector to use transparent LCD panels driven at 480Hz.

The newly-developed optical engine, which produces an incredible 300,000:1 contrast ratio and 2,000 lumens of brightness to give natural clarity and sharpness to details results in more

natural, life-like expression. The PT-AE7000 delivers both stunning 2D images and a comfortable and immersive 3D viewing experience at home. With this new launch, 2D to 3D image conversion is simplifi ed, with fi ve 3D effect modes to select from. The PT-AE7000 uses frame sequential technology for 3D image projection and comes equipped with a built-in 3D transmitter that lets the user enjoy large-screen 3D images with optional eyewear. Its intelligent power management system reduces the lamp power to the exact required level of brightness depending on the content being displayed. This advanced analysis process reduces the main power consumption by as much as 10 percent when the Dynamic Iris function is operating, thus saving energy.

AOC launches USB LED monitorAOC introduced a new addition to its monitor

family- e1649Fwu, an ultra-light, super slim, 15.6” LED USB Monitor, a must have laptop accessory, in India. The energy effi cient USB LED monitor receives power and signal through a solitary USB connection. AOC’s world class LED display technology ensures excellent image quality wh i l e min imiz ing power consumption, drawing just 8 Watts of power. The screen features a 1366×768 resolution, 20,000,000:1 dynamic contrast ratio, 5ms response time and 200 cd/m2 of brightness. It is supported on Windows XP, Vista, Windows 7, and Mac OS X from Tiger onwards. The screen is also Linux-friendly. Due to its minimal weight, the e1649Fwu can be moved around effortlessly and its wide viewing angles allow several viewers to see a great picture, making it a perfect tool for business meetings and presentations. Saurabh Grover, Sales Head India, AOC Monitor Business said, “The USB LED Monitor from AOC is ideal for multiscreen computing in business meetings, presentations and as a companion monitor for laptop and netbook.

KINGMAX unveils SATA III SSD Client & Client pro SeriesKINGMAX has launched the latest 2.5” SATA III 6Gb/s based SSD series targeting

high performance users. The KINGMAX SMP32 Client and SMU32 Client Pro SSD feature the new generation SandForce controller that support SATA 6GB/s for the best performances and deliver read speed up to 550 MB/sec and write speed at 520MB/sec, thus it only takes a few seconds to boot in your operation system.KINGMAX SSD SATA III Client series equipped with highly reliable SandForce controller supporting SATA III 6Gb/s interface to extend the lifetime of NAND Flash chips and the durability of SSD. Supporting RAISE fault-tolerant technology and ECC error correction technology to prevent errors caused by the volume of data loss, strengthen the data security inside it, and upgrade the computing performance. Moreover the data read and write times will be signifi cantly reduced to extend the durability and lifetime of SSD. Besides, all KINGMAX SSD products adopt high reliable MLC NAND Flash with the built-in Duraclass technology, Global Wear Leveling features and NCQ/Trim commands can be dispatched evenly to ensure fl awless performance and improve the reliability of SSD. Being different from the traditional hard drive which involves motor and rotating disks, KINGMAX SSD SATA III Client series is extremely quiet when in operation, which means, KINGMAX SSD is not only noise-free also extremely stable and reliable. Meanwhile, it helps save electricity and reduces the opportunity of a possible breakdown.

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hard drive replacements a n d upgrades, it maximizes your computer investment while boosting the performance of the system and its applications.

The SSDNow V200 range is also less in price than its predecessor SSDNow V100

drive making it one of the best pr ice/performance SSDNow solutions in the ma rke tp l a c e . W i th an excellent performance at a lower cost, the value-driven

SSDNow V200 is perfect for cost-conscious

consumers who are looking to upgrade to Flash-

based, hard-drive solutions for the fi rst time.

This innovative product is available in 64GB, 128GB and 256GB capacities as either a stand-alone drive or as an upgrade kit to make installation easy. The desktop bundle

kit includes the SSDNow, cloning software, DVD with step-by-step installation video,

cables (SATA data and power), and 3.5" hard-drive mounting brackets

and hardware. The notebook bundle includes the SSDNow,

DVD with s tep-by-step installation video, cloning software and a 2.5" external enclosure for easy OS and data transfer from HDD

to SSDNow dur ing c loning .Last but not the least, Kingston’s

exhaustive SSDNow line includes a wide range of products catering to various needs of the different markets. Depending on consumer requirements, Kingston’s SSDNow range has a product to meet every need.For more information Contact :Website: www.kingston.com/indiaEmail: [email protected] Tel No: 022 42230300

The use of SSDNow in laptops has eliminated the risk of disc failure which users expect with hard disk drive. Moreover, SSDNow are compatible with almost all operating systems. Laptops having SSDNow have greater life span. One of its incredible benefi ts is less power consumption and low heat generation. The low heat generation enhances the read/write power of laptop and let it remain cool.

The chances of data loss are reduced with SSDNow in laptops. Even by some chance, you lose data , there are a number of recovery software options available which can reliably recover the data. Laptops with SSDNow boot up too fast and have quick data transfer speed. All these advantages are made possible because of the structure of SSDNow, which stores data in microchips and has no mechanical parts which in turn protect it against mechanical failure.

With the increasing need to stay connected, Kingston, the independent world leader

in memory products offers a new line of Solid-State drives to improve your computer's performance. Flash technology makes SSDNow drives faster, more durable and reliable than standard mechanical hard disk drives.

Depending on consumer requirements, Kingston’s SSDNow V Series drives are suitable for all

consumers. These are entry level drives but still signifi cantly outperform standard HDDs with high C/P values. The performance level of this drive and capacities available are suffi cient for the day-to-day needs of users working with standard off ice appl icat ions.

Kingston’s SSDNow V200 helps consumers revive their current PC and extend the life of their investment. The SSDNow V200 brings value and performance to consumers who are looking for an

inexpensive upgrade option to boost their computer's performance.

It is an ideal choice if you want to upgrade your PC without stretching your

budget. In fact, in terms of ROI, this unit is an ideal solution.

It is designed for notebook and desktop

Over the past few years, solid state memory has acquired quite a

following in gadgets such as fl ash drives, USB memory sticks and digital cameras. It is also one

of the brains in your mobile phone, thanks to its low weight and power requirements. While solid state isn't exactly new, the technology is fi nding new applications in the mobile fi eld within a generation of lighter, more energy-efficient notebooks. What's more, more consumers are showing interest in solid state drives (SSDNow) as an emerging option for enterprise storage. SSDNow have been growing in popularity due to high reliability, low power consumption, ant i -shock features, and most importantly, very high performance. SSDNow technology is now set to become mainstream as prices continue to fall and capacities continue to increase.

The use of SSDNow in PCs is a fast emerging trend as SSDNow are very reliable and favorable for laptops. SSDNow is actually a fl ash based storage and works quite quickly and more effi ciently than the traditional hard disk drives.

SSDNow, when used in laptops, have a whole range of benefits. The absence of moving parts in SSDNow makes laptops more durable and reliable. It provides the ultimate protection against shocks and knocks.

SSDNow V200: Inexpensive Upgrade Option to Boost the PC's Performance

kingston

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product plus

When you look at all the features you are getting and the performance you can achieve it makes it pretty easy to become a fan of this board from ASRock.

The combination of performance and value make this board pretty attractive.

Interesting Option for UsersASRock H61M/U3S3:

The H61M from ASRock is based on the Intel H61 chipset and supports the 2nd

generation (LGA 1155) Intel i7, i5, and i3 CPUs. While this board might be a micro ATX board it still has a ton of features which makes this board very suitable for a HTPC where space is limited or in basically any application where you don't need a full size board.

The ASRock H61M/U3S3 is an entry-level socket 1155 motherboard, based on the Intel H61 chipset and using the microATX form factor, costing only USD 80. Even though it is a budget model, it features two SATA-600 ports (which are not usually found on H61-based motherboards), two USB 3.0 ports, and one PCI Express x16 slot.

The difference between the H61 and H67 chipsets is the absence of SATA-600 ports on the H61. This motherboard, however, has two SATA-600 ports controlled by an external chip. ASRock probably realized that in order to design an inexpensive entry-level socket 1155 motherboard supporting SATA-600 ports, it was cheaper to use the H61 chipset and add an extra chip, rather than using the H67 chipset.

Other minor differences between these two chipsets include the number of avai lable PCI Express x1 lanes (e ight on the H67 and six on the H61) and USB 2.0 ports (14 on the H67 and 10 on the H61).

On the side of the board you'll notice that you've got tons of ports to work with. Included onboard are a 6 channel Realtek audio controller, onboard gigabit Ethernet, 4 USB 2.0 ports, 2 USB 3.0 ports, VGA, DVI, and HDMI video outputs as well as your standard PS/2 mouse and keyboard ports. Basically this board has everything you're going to need built-in so putting together a system is going to be pretty simple.

Intel socket 1155 CPUs have an embedded memory controller, meaning that it is the processor, not the chipset that defi nes what memory technologies and the maximum amount of memory you can have. The motherboard, however, may have a limitation as to how much memory can be installed. The integrated memory controller from socket 1155 processors supports only DDR3 memories up to 1,333 MHz under dual-channel architecture. The ASRock H61M/U3S3 has two memory sockets, supporting up to 8 GB each, for 16 GB total. You must install two identical memory modules in order to enable the dual-channel architecture and achieve the maximum performance of which your system is capable.

The Intel H61 chipset is a single-chip solution which is also known as a PCH (Platform Controller Hub). This chip is targeted to entry-level motherboards and supports only four SATA-300 ports, with no support for SATA-600 ports or RAID. The ASRock H61M-U3S3, however, provides two SATA-600 ports, controlled by an ASMedia ASM1061 chip. The SATA ports are located in a position that the installation of a video card won’t block them. This motherboard has eight USB 2.0 ports, four soldered on the rear panel and four available through two headers located on the motherboard. It also has two USB 3.0 ports located on the rear panel, controlled by an ASMedia ASM1042 chip. No FireWire (IEEE1394) ports are available. The ASRock H61M/U3S3 comes with six-channel audio, generated by the chipset using a Realtek ALC662 codec. This chip provides a 98 dB signal-to-noise ratio for the analog outputs, 90 dB signal-to-noise ratios for the analog inputs, up to 96 kHz sampling rate for inputs and outputs, 24-bit resolution for its outputs, and 20-bit resolution for its inputs. These specs are good for the mainstream user, but if you are looking into working professionally with audio editing, you should look for a motherboard that provides an SNR of at least 97 dB and 24-bit resolution for the analog input.

As it normally happens with low-end products, there are only three audio jacks (line out, line in, and mic in). Therefore, if you want to install a 5.1 analog speaker set, you will have to use the line in and mic in jacks, and they won’t be available for use.

Digital audio is available through the on-board HDMI connector, but this motherboard doesn’t have an SPDIF header, preventing you from installing SPDIF connectors or route digital audio to your video card to have digital audio in its HDMI connector. The portrayed motherboard has one Gigabit Ethernet port, controlled by an Atheros AR8151. The ASRock H61M-U3S3 has other smaller yet important features. It has an infrared circuit, so if you want to have infrared communication (e.g., install a remote control), you will only need to buy the receiver/transmitter module, and install it on the available header on the motherboard. The collection of accessories accompanying the motherboard is light, but that is not a surprise from ASRock and they pass the lower cost onto the consumer.Finally

The overall performance of the H61M/U3S3 is very decent and if you pair it with an Intel i3 CPU you could quite easily put together a CPU/Board/Memory combination and still have a pretty high-end computer that will last you for quite some time. The combination of performance and value make this board pretty attractive. The main drawbacks with this motherboard, in our opinion, are the shared audio connectors and the lack of an SPDIF header. The absence of overclocking features also can be seen as a drawback, however, this is a limitation imposed by Intel, not ASRock, as virtually all H61 and H67 motherboards have the same limitation.

Pros: Good Performance Micro ATX Form FactorTons of Features

Cons: Nothing Major

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Today the security landscape has now changed. The ‘Consumer centric’ vendors are aggressively

pitching security solutions to enterprises and SMBs in India. More vendors’ means increased opportunities, new partnerships agreements and increased competition for partners to clinch

AV Solution:Always in Demand

enterprise deals. According to Gartner, the security software market in India is estimated to be US$ 209 million in 2011 and is forecasted to grow to US$ 320 million in 2014. The general security software is still seen as high growth in India as the penetration is still low and vendors are trying hard to offer different solutions such as appliances

for SWG, SIEM and E-mail Security Boundary SMB and Enterprise business will grow as

well as challenges for their cyber security are becoming more sophisticated and more and more business owners become really concerned about IT security and their companies’ data safety. Industry reports show that SMBs and SMEs are

Initially there were only viruses, so you needed only antivirus. But today there are so many insidious threats like root attacks, malware, spyware, spam, phishing, adware, etc, and users need to protect their computers and data from all of them. Antivirus has now grown to full-fledged suite to protect all threats. Emergence of multiple players has been another trend that not only gives many options to customers, but also creates a level playing field. The dynamics of the antivirus market have changed.

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planning to increase spending on IT-security by 5-10 percent. That gives incentive to do the aggressive marketing of vendor’s SMB solutions.

New technology features to tackle the upcoming challenges and enhancing the user experience, is what all the vendors and partners are focusing on. From just being antivirus, the product is evolving into an integrated solution today. Initially there were only viruses, so you needed only antivirus. But today there are so many insidious threats like root attacks, malware, spyware, spam, phishing, adware, etc, and users need to protect their computers and data from all of them. Antivirus has now grown to full-fledged suite to protect all threats. Emergence of multiple players has been another trend that not only gives many options to customers, but also creates a level playing field. The dynamics of the antivirus market have changed.

But off-late the latest viruses are much more sophisticated and able to cause extensive and irreparable damage to files. Apparently, some viruses are able to spread themselves to other computers on the Internet or network causing widespread damage to many systems. In order to counterattack the problems caused by these viruses and to keep up with the accompanying rise of malicious web activity, a number of vendors are busy rolling out layers of updates on anti-virus.Trend of AV Market in India

Spending on IT security is increasing at a gradual pace in India, especially in enterprise and SMB segment. More organizations and even consumers are realizing the importance of securing their data. This, the market for antivirus and total security solutions, as well as the adoption of mobile security solutions is increasing. The increasing of buying capacity due to country’s economy growth and enhancing IT and smart devices penetration makes not only metro cities, by Tier-2 and Tier-3 cities a very promising market for security vendors.

“I see great potential of smartphone and tablet security market in nearest future. The quantity of these devices is growing rapidly in India, though users are still not bothered with security. The bad guys are not sleeping, whether or no. Right now there is no better target for malware authors rather than unprotected smartphone and his owner who hardly understands what threats might be

hidden in those thousands of handy applications. SMB and Enterprise business will grow as well as challenges for their cyber security are becoming more sophisticated and more and more business owners become really concerned about IT secur i t y and the i r companies’ data safety. Industry reports show that SMBs and SMEs a r e p l ann ing to increase spending on IT-security by 5-10 percent. That gives us incentive to do the aggressive marketing of our SMB solutions,” said, Pankaj Jain, Director, ESET India (ESS Distribution Pvt Ltd).

Jagannath Patnaik, Director Channel Sales, Kaspersky Lab - South Asia, said, “ We are seeing a growth in paid usage of Antivirus market in India especially in PC and laptop segment, however the

AV market for smart phones is still at a nascent stage. The awareness of using a licensed AV has increased thanks to the mass campaigns in radio and Print. The Av market is directly proportional to PC shipments and in last quarter we have seen a dip in PC shipments which is bit worrying factor. Besides this there are some free downloadable AV's which can be good if user is a geek but for normal user I would suggest to go with a paid AV due to the fact that such users need post sales support in the event of any Malware attack.“

“Security issues have intensified not only for individuals but also for companies who rely on Internet to remotely access data. Organizations can no longer rely on basic network security and have realized the need to protect their employees' devices from attacks that can affect the network security of the organization. A lot of demand is also seen from the SMB segment. Awareness amongst users has increased as people are becoming targets

of p h i s h i n g scams and identity thefts more than ever b e f o r e , ” s a i d , A m i t N a t h C o u n t r y Manager India and SAARC, Trend Micro.

The Internet is an integral part of everyday life, and consumers are going online to conduct daily activities and stay socially connected – from both the PC and other connected devices such as smartphones and tablets. “We realize that the consumers are entering the new era of technology where the PC is moving from a central role in consumers’ Internet experience to one where it still occupies an important position, but is surrounded by other devices that consumers will additionally use to enjoy the Internet. However, cybercriminals are also following the crowds and looking at new methods of exploiting these platforms: we observed a 42 per cent increase in mobile vulnerabilities in 2010, and this is sure to grow,” said, Effendy Ibrahim, Internet Safety Advocate & Consumer Business Lead, Asia, Norton.

“Indian security software market is estimated to be US$ 209 million in 2011 and is forecasted to grow to US$ 320 million in 2014 according to Gartner. With its steady growing customer base, today, India is no doubt one of the largest, graded and varied markets for Anti-Virus solutions in the world. The increasing sophisticated and complex threats have increased the awareness amongst the

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Mr. Jagannath Patnaik, Director Channel Sales, Kaspersky Lab - South Asia.

“We are seeing a growth in paid usage of Antivirus market in India especially in PC and laptop segment; however the AV market for smart phones is still at a nascent stage. The awareness of using a licensed AV has increased thanks to the mass campaigns in radio and Print. The Av market is directly proportional to PC shipments and in last quarter we have seen a dip in PC shipments which is bit worrying factor. Besides this there are some free downloadable AV's which can be good if user is a geek but for normal user I would suggest to go with a paid AV due to the fact that such users need post sales support in the event of any Malware attack.”

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I T users about security solutions. Hence, the demand of security software that provides multi-level protection is on the rise across all the segments,” concluded, Sunil Kripalani, Senior Vice President – Global Sales & Marketing, eScan.Products in Demand

Indian users are most vulnerable to worms and viruses spreading through Internet and storage devices, mostly USB flash drives, very often because of vulnerability in the operating system which is not patched or is not protected with up-to-date security software.

“In the latest version of ESET flagship products for consumer segment we included Removable Media control tool which is very demanded by the customers, according to the feedback from the market. In general I would say not only antivirus but total security suites, as for example ESET Smart Security, including Firewall, Antispam, Parental Control tools and many other features are demanded by customers today,” said, Jain of ESET India.

“Consumers are becoming targets of phishing scams and identity thefts more than ever before. This has increased the awareness amongst users about security solutions. Therefore, the demand has increased noticeably of various antivirus and mobile security products,” said,

Nath o f T rend Mic ro .According to the Norton

Cybercrime Report 2011 has shown that the most common types of cybercrime in India are computer viruses and malware (60 per cent), online scams (20 per cent) and phishing (19 per cent).

“We also observed a significant rise in mobile-related crime: 17 per cent of Indian users experienced this compared to 10 per cent globally. As attacks become more sophisticated and prevalent, consumers in India are looking for comprehens ive and reliable online security solut ions that help address security threats of today and provision

for the changing security landscape in the future, and they see the value of our broad portfolio

of products. Consumers are also beginning to understand that point solutions do not offer complete protection and are not capable of protecting against the rapidly increasing volume and proliferation of new malicious code threats. That’s why we are seeing rising demand for our latest Norton 2012 products, which use the path breaking reputation-based technology to stop new, never-seen-before malware. We are also seeing growing popularity for our free tools such as Norton Safe Web for Facebook, which scans your wall for malicious or spammy links,” said, Ibrahim of Norton.

“Further, with consumers using multiple devices to access the internet, they are looking for a simplified user experience where information and many devices can be protected on a single subscription. For example, Norton Management – built into Norton 2012 products – allows consumers to manage security across many PCs

regardless of where they are,” added, Ibrahim.Today, the most common attacks across all

the segments are social engineering techniques. According to the current security landscape, currently, a large number of enterprises are adopting cloud services, based on virtualization technologies, as a business model that has led to increasing complex security threats. Large networks have become more predominant increasing data theft, network downtime and financial loss due variety of threats such as automated ‘drive-by’ attacks, DDoS attacks, Malware-as-a-Service and Advanced persistent threats (APTs). In addition to insider threats and the risks associated with insider breaches, threats like Stuxnet and Duku are an alarming danger to these large networks that are capable of data extrusion. The increasing user-base of Mac, Smartphones and Tablets is also leading to increase in vulnerabilities.

“According to the current situation, be it Windows, Linux, Mac or Smartphones and Tablets all are vulnerable to cyber threats. Hence, products that cater to the security needs of the IT users against the growing security landscape, across all the segments are in demand,” said, Kriplani of eScan.

“The products which can be effectively used are Kaspersky Internet Security, Kaspersky PURE - Total Security, and for starters whose internet activity is minimal Kaspersky antivirus. For Smart phones Kaspersky Mobile security. For enterprises Kaspersky EndPoint Protection 8.0 for Windows,” concluded, Patnaik of Kaspersky Lab.Most Dangerous Threat

“Another most common malware in India is INF/Autorun (uses autorun.inf file as a way to compromise a PC) and Win32/Sality.NBA, a virus which infects executable files. It is dropped in the computer by Worm Win32/Sality.AU anf spreads itself to removable and remote drives. At the same time a dangerous threat such as Win32/Conficker worm, exploiting recent vulnerabilities in the Windows operating system, which was claimed last year to infect more than 12 mln computers worldwide, has not yet been that active in India. Apart from malware, users have to be aware of scams and other social engineering tricks on social networks and in spam emails. Social engineering and search poisoning are very successful in India, due to the lack of cyber security awareness, I guess,” elaborated, Jain of ESET.

“India has been the one of the fastest growing business for ESET for the last couple of years, we are growing more than 100% every year. Right now our primary focus is on the SME segment. We are aiming to capture 10 % market share in the next couple of years. This market is highly competitive, with more than 20 players, and very price sensitive. To achieve a position in the top-5 security brands in the Indian market we are always aggressive in various marketing activities targeting both channel partners and end-user. This year we’ll be focusing on innovative BTL and SMM activities which will help to increase ESET’s brand recall and awareness in the market.”

Mr. Pankaj Jain, Director, ESET India (ESS Distribution Pvt Ltd).

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“There are some dangerous threats for mobile platforms, including SMS Trojans that cause the infected device to send text messages to premium numbers (that cost the phone user money while generating profit for cyber criminals), mobile spyware and so on. On corporate and government level, specific malware designed to attack specific targets as famous Stuxnet did last year is likely to become more sophisticated. Right now we're seeing Duqu worm, based on Stuxnet, and there is a high probability we will see more of this kind of threat in coming years,” he added further.

According to Kriplani of eScan, “Behind every threat, there is an intention. Hence, no threat can be neglected. It is difficult to pinpoint or categorize threats, as the loss due to them is unpredictable.”

“The volume of mobile malware, specifically those targeting Android-based devices, along with the number of highly targeted attacks (aka APTs) is increasing a great pace. Cybercriminals are limiting their focus in terms of target—by region or by industry as data breaches and attacks. However, in an attempt to not just keep up with but to stay ahead of cybercriminal efforts, Trend Micro researchers are striking deals with law enforcement agencies worldwide to gain even more wins this year,” said, Nath of Trend Micro.

“We expect to see the following events and trends next year in the field of cybercriminal activities: Like, Cyber weapons like Stuxnet will be tailor-made for specific cases only. Cybercriminals will increasingly use simpler tools, such as kill switches, logic bombs etc. to destroy data at a required time. The number of targeted attacks will continue to grow. Cybercriminals will begin using new infection methods, as the effectiveness of existing methods diminishes. The range of targeted businesses and areas of economic activity will expand. The year 2012 will see cybercriminals writing mobile malware that primarily targets Google Android. We expect to see an increasing number of attacks exploiting vulnerabilities as well as the first mobile drive-by attacks. There will be more and more cases where malware is uploaded to official app stores, primarily to Android Market. Mobile espionage will become widespread; this will include stealing data from mobile phones, and tracking people using their telephones and geolocation services. In 2012, attacks on online banking systems will

be one of the most widespread methods used to steal money from users. South-East Asia, China and East Africa are particularly at risk. Multiple attacks on various government institutions and businesses will be carried out all over the world. Hacktivism may also be used to conceal other types of attacks,” concluded, Patnaik of Kaspersky.Is it mandatory to renew Anti-Virus software regularly?

“Cybercrime is evolving at a rapid pace – with an average of nine new threats created every second in 2010. These threats have also become more stealthy and sophisticated. With a current security subscription, updates are delivered to the user regularly and frequently. However, going a day without updates would potentially expose the user to 777,600 new threats (9 * 86,400 seconds/day). Any one of these threats could expose your identity, help cybercriminals steal your

money and reveal your most private information. That’s why it’s important to ensure that you renew your security subscription: it’s a small investment for the peace of mind that comes with being able to surf the internet safe ly and conf ident ly ,” said, Ibrahim of Norton.

Amit Nath of Trend Micro, said, “The license period of antivirus software is one year, which is 365 days f rom the t ime that your current key w a s s y n c h r o n i z e d with the ant iv i rus company’s servers. If you do not renew your subscription, t h e s o f t w a r e wi l l s top work ing w h e n t h e s u b s c r i p t i o n e x p i r e s a n d your computer wil l not be protected.”

“It is essential to renew AV software. Security product downloads Virus Signature Database updates daily. These updates ensure that you are protected against the latest known threats

that could potentially harm your machine. The updates consist of the latest released malware signatures which are added to your product's database. Protecting the system by comparing incoming code to a list of “known bad code” (your updated signature database) is the basic strategy, While the alternative one, often employed in parallel, is heuristic detection, i.e. identifying code as potentially malicious based on everything that malware experts know about current and future malware. Well-written heuristic detection systems have a good track record of preventing infections by previously unknown malware, even malware that seeks to exploit zero-day vulnerabilities,” said, Jain of ESET.

Patnaik also opined that Antivirus software is dynamic software which needs to update daily and some times very often due to threat landscape and as such this needs to be subscribed on yearly or term based to get latest updates.

“If the Anti-Virus license is expired, it is equal to having no protection at all, as the software will not be updated further since it last update. This leaves the computer vulnerable to latest malicious threats. Hence, to have the updated version of

Anti-Virus that provides real-time

protection from ever growing security threats, it is necessary to renew the Anti-Virus software,” concluded, Kriplani of eScan.Preparation of Future Threat

“No matter whether it is platform, one has to

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Mr. Amit Nath Country Manager India and SAARC, Trend Micro.

Cybercriminals will act with even more persistency and sophistication, as the world shifts from the PC-centric desktop toward mob i l e and c loud computing. The repercussion for IT administrators will be an imperative to approach security with a data-centric framework – protecting the data, not just the systems. Users must continue moving toward a more data-centric model for effective security and privacy as they embrace consumerization, virtualization, and the cloud.”

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be aware that mobile/smartphone are prone to viruses, SMS Spam, Spyware or data loss. ESET researchers had identified more than 40 major

m a l i c i o u s

codes (and variations) for this platform, 30% of these threats were made available for download in the Android Market, 37% are SMS Trojans and 60% of the malicious codes have some botnet characteristic, i.e. some kind of remote control over the device. That makes demand for products for Smartphones and tablets, such as for example ESET Mobile Security, growing in geometric progression,” said, Jain of ESET India.

“The threat landscape is getting complex and we experience nearly 70K different malwares appearing on daily and as the internet usage goes up this will further complicate things. The user must have self discipline and use common sense similar to physical security. Never click on any attachment which is not from a trusted source. Must have whitelist and blacklist on mail addresses and web sites, Use latest AV solution, Never keep Blue tooth open when not needed and Never use public WiFi / Internet cafe to do financial and confidential transactions,” suggested, Patnaik of Kaspersky Lab.

“Cybercriminals will act with even more persistency and sophistication, as the world shifts from the PC-centric desktop toward mobile and cloud computing. The repercussion

for IT administrators will be an imperative to approach security with a data-centric framework – protecting the data, not just the systems. Users must continue moving toward a more data-

centric model for effective security and privacy as they embrace consumerization, virtualization, and the cloud,” said, Nath of Trend Micro.

“We realize that the consumers are entering the new era of technology where the PC is moving from a central role in consumers’ Internet experience to one where it still occupies an important position, but is surrounded by other devices that consumers will additionally use to e n j o y t h e I n t e r n e t . Increasingly, people want access to their valuable stuff – photos, music and videos – as well as private information on all the

devices that they are using, and we are seeing the cybercriminals too are following this trend.

We have already seen a 42 per cent increase in mobile vulnerabilities and as more internet-connected devices grow in popularity, the threats are likely to spread too,” said, Ibrahim of Norton.

“That’s why our initiatives for the future include Norton Everywhere: a first step toward building a significant business beyond the PC. Norton Everywhere has three main components: Mobile, Norton DNS, & services for Smart Devices, meaning that consumers can trust the protection of Norton everywhere – across many locations, devices and digital experiences. The offerings are delivered direct to consumers, as well as through new business-to-business offerings. For example, Norton DNS provides a safer, more reliable, and faster Internet experience by delivering a variety of basic protection services like antiphishing, antimalware and anti-spyware

via Norton verified web filtering. This means regardless of the device, users are protected. In the immediate future, we are seeing increasing interest among cybercriminals in the popular social networking medium. With 1 in 2 Indians saying they would lose contact with friends without social networking sites, cybercriminals are leveraging these platforms to trick users and make money. Some of the threats that are rising in frequency on social networking sites include “like-jacking”. Just about anyone who has a social networking account has seen them: Innocuous-looking, yet dangerous links posted to the Wall of one of your friends inviting you to watch a video of a famous movie star caught cheating, the Osama bin Laden raid or any number of other topics. On a bad day, you may see the same link posted on the Wall of several of your friends, each friend inadvertently passing on the infection to those gullible enough to click on the link,”Ibrahim added further.

According to the Symantec Internet Security Threat Report XVI, attackers are already leveraging the news-feed capabilities provided by popular social networking sites to mass distribute attacks. In a typical scenario, the attacker logs into a compromised social networking account and posts a shortened link to a malicious website in the victim’s status area.

“eScan powered by highly sophisticated Heuristics Algorithms that detects unknown viruses, thus providing advanced protection from zero day threats. eScan’s fastest automatic updating system safeguards it users from new and emerging threats,” concluded, Kriplani of eScan. USP of Brand

Today situation at the market is indeed deplorable. The majority of tools offered today cannot be identified as anti-virus software proper; it seems, at best, that they have been developed by pretty bright high school undergraduates each of whom claims to be the leader?. The threshold level of admission to the anti-virus club has dropped considerably, with primitive script virus fighters coming to the fore to lead the way.

“Its enhanced Firewall on both the Server and the Client with predefined rule sets at the client monitors and logs all incoming and outgoing traffic according to the policy defined for the client. Along with this eScan provides sophisticated file blocking & folder protection as well as faster and

Mr. Effendy Ibrahim, Internet Safety Advocate & Consumer Business Lead, Asia, Norton

“Today, consumers need layers of protection to keep safe online, and this requires several security technologies. The advantage of a subscription-based security suite such as Norton is that customers have full protection in a single, easy to use and manage product. They also enjoy regular security updates to ensure they are constantly protected against emerging threats. And customers receive support directly from the vendor as part of the subscription, which they do not enjoy from a freeware solution.”

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intelligent on-demand scanner. eScan’s exclusive advanced eScan Anti-Virus Toolkit (MWAV) is a FREE, intelligent and powerful Anti-Virus utility that enables fast and hassle-free scanning of computers without installation and can be run directly from anywhere, on your computer, USB Drive or from a CD ROM. We also offer the technical support to our customers through remote support, one of its kinds to resolve the issues faced by eScan users at the fastest possible time-frame,” said, Kriplani of eScan.

“As the market leader for security, we are constantly raising the bar for the industry to provide consumers the fastest and most effective security. As such at Norton, we are constantly innovating to protect our customers from the sophisticated threats of today and tomorrow. That’s why our products come with reputation technology, which takes the greatest weapon cyber criminals have in their arsenal – their ability to generate unique pieces of malware at an alarming rate – and turns that very weapon against them. We invest 13 percent of total annual revenue in research and development. The latest Norton Internet Security 2012 and Norton Antivirus 2012 exceed our already industry-leading benchmarks for protection and performance and are a result of our commitment to providing consumers with the fastest, lightest and strongest protection against today’s complex threats,” said. Ibrahim of Norton.

Norton 2012 brings key new features to address the latest threats and powerful protection against one of today’s greatest consumer concerns: ensuring online personal information remains confidential. Additionally, Norton brings a powerful combination of reputation, fi le, behavior and network based protection to provide the most comprehensive security to date. For the second year in a row, N o r t o n p l a c e d f i r s t in overa l l protect ion according to testing from AV-Test Institute. In addition, Norton Internet Security 2012 ranked fi rst

in overall performance testing by both PassMark Software and AV-Comparatives. According to Symantec’s internal testing, Norton 2012 even outperforms the award-winning 2011 version with 30 percent faster scans, 17 percent faster boot time and 24 percent faster fi le copying.

“Trend Micro’s Titanium 2012 is a multifaceted

boon for consumers. Our unique cloud computing architecture leverages a global network of threat intelligence sensors, email, Web, and fi le reputation technologies that work together to dramatically reduce infections. It’s a major upgrade for our customers, for Trend Micro and for the industry. Titanium 2012 is powered by Trend Micro Smart Protection Network, which gathers and analyses threat data, blocking viruses and other malware before they can reach the PC. Because the processing is done “in the cloud”, Titanium is quite light on the system resources and uses less of the PC’s memory and disk space, so it won’t slow the PC down,” claimed, Amit Nath of Trend Micro.

“ESET is technically strong product. Having very light footprint on the system, which is important both for home PC and for business

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servers and workstations, ESET technology gives the best protection from all kind of malware. Threats evolve constantly to evade detection by signature-based antivirus solutions. Unlike conventional AV that depends on signature updates alone, ESET uses both ThreatSense signatures and advanced heuristic scanning. ESET’s Threat Sense Advanced Heuristics engine enables detection of malware not specifi ed in the signature database. The primary advantage of the heuristic-based model is not only its ability to detect variants or modified forms of existing malicious programs, but also new previously-unknown malicious programs. ESET Smart Security and ESET NOD32 Antivirus use heuristics to detect both known and unknown threats and malware, using two forms of heuristics, passive and active. These are words, but here are some numbers as well. ESET also has received its 71st VB100 award from Virus Bulletin, another independent research organization. So by today ESET NOD32 Antivirus holds the world record for VB100 Award wins among all security vendors,” said, Jain of ESET India.

“We have probably the highest license renewal rate in industry, 80%, over the last 3-4 years that we’re present in India,” added, Jain.

“We have an user base of more than 300 million and the technology such as Hybrid protection which optimally uses Cloud as well as PC technology gives optimum protection. Commercially also we have very competitive pricing our Antivirus is priced at 599/- for single user and 1199 for 3 user,” concluded, Patnaik of Kaspersky Lab.At Last

Unfortunately, because new viruses are being developed every day there will always be a need for up-to-date antivirus protection. Furthermore, these viruses are becoming increasingly complex and diffi cult to discover, and as a result the growth in virus attacks is set to continue. A return on investment is diffi cult to calculate for antivirus software because, once installed, it will not immediately decrease costs or improve effi ciency.

The relationship between signature-based antivirus companies and the virus writers is almost comical. One releases something and then the other reacts and they go back and forth. It's a silly little arms race that has no end.

“There is a huge difference right from the level and quality of protection provided by free Anti-Virus and that by the paid ones that are known as the licensed ones. Free Anti-Virus software’s usually provide with the basic level protection and perhaps a scan for malicious threat, often with limited or no technical support available. However, with the licensed ones, that are intended to be one-stop security shops provide dedicated technical support, updated version, latest virus updates regularly, additional features and tool that keep system running at optimal level as compared to offered in the free versions.”

Mr. Sunil Kripalani, Senior Vice President Global Sales & Marketing, eScan

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happening

ASUS sets up 11th retail store

in New Delhi

Om Nanotech Pvt. Ltd. announced its participation along with its parent Om Associates Pte. Ltd., Singapore, in

world's greatest tech show CES (Consumer Electronics Show) which was held in Las Vegas recently. The four day exhibition held from January 10 to 13, 2011 saw the entire tech world from across the globe. More than 2,500 companies were part of the CES Event and Om Nanotech was one of them. At the event, Om Nanotech unveiled its new and upgraded product line under Zipmem and Dolgix brands. It showcased its 6 GB and 10 GB Zipmem pendrives for the fi rst time in the US market, besides its usual 2GB, 4GB, 8GB, 16GB, 32 GB and 64GB pendrives in attractive casings. OM claims to be the fi rst to launch 6GB and 10GB pendrives as the same are not available from any other leading manufacturer. The company also unveiled its range of ZIPMEM and Dolgix 2GB/4GB DDR III memory modules working on 1600/1833 MHz for the gaming enthusiast as well as high end computing machines, where speed is important. Speaking on the occasion, Ashok Khosla, Founder and CEO, Om Associates Pte Ltd., Singapore said, “Being part of such global events as CES is always a great opportunity for us to display our products and services. Our participation in an international event like CES has given us the opportunity to capture the promotional and marketing opportunities for expanding our global base.” The International CES is owned and produced by the Consumer Electronics Association (CEA), the pre-eminent trade association promoting growth in the $186 billion U.S. consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. The manufacturer, Om Nanotech Pvt. Ltd., subsidiary of Om Associates Pte Ltd, Singapore, is the recipient of ‘Best Exporter’ award for 2007-08 and 2008 – 09 from Ministry of Commerce, Government of India.

Om Nanotech participated in

CES 2012

ASUS Technology is further escalating its

presence with opening of its retail outlet in Nehru Place, New Delhi. Bordering on all the accessible outlets, this outlet will also feature the entire range of fully working Notebooks and Netbooks that have been launched in India till date. The retail outlet LAPCOM Peripherals Pvt. Ltd. is located Nehru Place New Delhi. In order to relentlessly strive to be the No. 1 in terms of quality, speed, service, innovation, and cost-effi ciency and to magnify the retail presence across the country, the setting up of second New Delhi store is a part of the company’s strategy in providing access to all the upcoming and latest technology to the customers in the Indian market including various small cities and towns. The company already has set up stores in New Delhi,

Kolkata, Mumbai, Calicut, Goa, Jaipur, Thane, Raipur, Bhillai and Gurgaon, in 2011. With its retail expansion, ASUS is aiming at providing the opportunity to the customers to have fi rsthand information on its superior technology and product range. “Our retail venture

has been triumphant in offering a stirring innovation and quality to our customers. We

believe in integrity and diligence, and focusing on the fundamentals to get results. In order to timely serve and counterpart the demand, it was crucial to escalate our presence in New Delhi.” commented Alex Huang Country Head-System Business Group Asus Technology Pvt. Ltd. (India). The new outlet features the company’s entire range of Notebooks/Netbooks and intends to cease customer’s search for the best available option. The store will have the company's entire range of Entertainment, Classic, Versatile and Elite series Notebooks/Netbooks. End users can look forward to the latest Gaming notebook G74SX and experience the thrill of 3D vision. Product range also includes the Eee Pad Transformer, which is the best tablet choice for users looking for both media consumption and mobile productivity with an

expandable keyboard d o c k i n g s t a t i o n . The New U Series Bamboo Collection (a follow-up to the first Bamboo Series launched in 2008) blends the wonders of natura l des ign with cutt ing edge notebook computing and stylish mobility.

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SAKRI is also strategic partner of leading MNC's dealing with Network Security in the SMB market. The company has strong channel presence in all the Geographies spanning across India.

Sakri IT Solutions: A Name You Can Trust

Sakri IT Solutions within a short span of its establishment in the year 2009 has become a name to reckon with, in the space of

IT and communications solutions. Sakri being the national distributor for Kaspersky Retail products in India, has earned a name of repute. SAKRI is the Master Distributor of Kaspersky LAB for Retail/ SME products offering both marketing and technical support across India.

The fact that Sakri grew from a modest six-member sales team into a community of 30 sales people (Total of 100 plus employees), speaks of its commitment to excel each passing day with focus on customer solutions and support. Having already solidifi ed its position in the South and West of India, Sakri is now aiming to spread its operations in the North with its Delhi and in East with its Kolkata branches.

With added services to its portfolio, Sakri is today the AIRTEL distributor in Maharashtra for ILP, MPLS and NLD. The company also has expanded into the electronics and peripherals markets, having allied itself with strategic partners like APPOTECH (Hong Kong) and MOAI (Taiwan).

In the context of motivating and keeping alive the team spirit, Ravi Lakshman, CEO of Sakri said, “We had recently organized a sales review meet at Pune and followed it up with a holiday for the entire sales team at Mahabaleswar which also served as an exercise for team building. We believe in working hard and we like to work as a team. We keep conducting such getaways as a means to not only help unwind our team but it also helps our company in growing strategically.”

Satish Mantri, VP marketing added, “We are planning to provide training to the sales and service engineers at the regional level by organizing meets in B and C class cities which will also help improve the support locally.” All poised to grow internationally Sakri, spells a success story, which stands as a testimony to hard work and passion.

It is a CISCO certifi ed company with a special focus on the SMB market and also a CRISIL SME 2 rated company thus indexing its fi nancial strength. The company has a full-fl edged 30 seater Technical support centre at Pune having well-trained customer

support group for supporting Kaspersky retail products. The centre handles over 1000 calls a day. To keep pace with the increasing inbound calls, Sakri will expand to 50 seats, soon. By the end of the year Sakri envisages a growth to a 200 plus employees to augment its expanding and diversifying business.

SAKRI is also strategic partner of leading MNC's dealing with Network Security in the SMB market. SAKRI has strong channel presence in all the Geographies spanning across India. In the IT Hardware and Software Solutions domain, negotiations are ongoing for partnering with top rung OEM's from Abroad seeking to enter Indian market as well as major OEMs who are already present in the Indian space and looking for further expansions. SAKRI has aggressive expansion plans of opening offi ces in all the major cities within a span of one year & are also looking for partnerships with leading MNC's trying to penetrate Indian Market by providing Consulting, Technical and Marketing support in India.

success story

“We had recently organized a sales review meet at Pune and followed it up with a holiday for the entire sales team at Mahabaleswar which also served as an exercise for team building. We believe in working hard and we like to work as a team. We keep conducting such getaways as a means to not only help unwind our team but it also helps our company in growing strategically.”

SAKRI is a part of group of companies each highly reputed in its chosen fi eld and diverse business interests like IT Consulting, IT Security and Renewal Energy domain based out of Pune. SAKRI provides excellent environment for partners and associates across varied product ranges in IT Security and Networking Domain and are also looking to niche markets to attain high growth rates. SAKRI provides excellent working conditions for professionals seeking exponential growth.

Ravi Lakshman, CEO, Sakri Solution.

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GraphicsCard

An effi cient and powerful 28nm GPU coupled with 3GB of GDDR5 delivers gamers and video enthusiasts with the most capable graphics card yet.

The ASUS HD 7970 ships with the exclusive GPU Tweak utility for real time and intuitive tuning and overclocking. It offers the best platform for enhanced DirectX 11

gaming and genuine next generation PC graphics output, enhanced by the inclusion of new PCI Express 3.0 and AMD Eyefi nity multi-screen technology.

The ASUS HD 7970 graphics card ships with 3GB of GDDR5 video memory, expanding gaming and visual experiences with higher resolutions, more detailed textures, and faster frame rates.

Under this new series, the companies bring GeForce GT520 and GeForce GTX 560Ti with Microsoft DirectX 11 technology.

Both the new additions deliver outstanding visual computing experience with perfect high-defi nition video playback capabilities.

By pairing 384 unifi ed shaders with an ultra-wide 256-bit memory interface, the ZOTAC GeForce GTX 560 Ti G.One Signature Edition is capable of rendering phenomenal hardware-tessellated visuals with Microsoft DirectX 11 technology and deliver unprecedented gaming interaction realism using NVIDIA PhysX technology – all while delivering best-in-class frame rates for a smooth lag-free gaming experience.

Powered by a NVIDIA GeForce GT 520 series graphics processor with 48-high-speed unifi ed shaders paired with massive capacity memory, the ZOTAC GeForce GT 520 G.One Signature Edition enables users to speed up everyday computing tasks with the power of NVIDIA CUDA technology.

MSI’s R6570 series product equipped with 2GB Vram, R6570-MD2GD3 provides better gaming and visual experience, especially for high resolution monitors.

Military Class II Concept Components including SFC and all solid capacitors which offers higher reliability and longer lifespan even if under heavy load for a long time.

Furthermore, gamers can use the both products to record in-game scenes in real time and share with friends by Predator within MSI’s exclusive overclocking utility.

With MSI Afterburner overclocking utility, gamers are able to adjust the GPU and memory clock higher to get better performance.

Harnessing the incredible power of dual second-generation DirectX 11-capable GPUs, the AMD Radeon HD 6990 is quite

simply the fastest graphics card in the world. Featuring 4GB of high-speed GDDR5 memory, the AMD Radeon HD 6990 is the defi nitive solution

for ultra-high resolution gaming across up to six simultaneous displays.

Break barriers. Crush records. Flip the Unlocking Switch and take your AMD Radeon HD 6990 beyond the bleeding edge.

Higher clocks. Faster gaming. Devastatingly intelligent power management. That’s AMD PowerTune technology on the AMD Radeon HD 6990.

product review

ASUS : HD 7970 MSI : R6570 Series

AMD: Radeon HD 6990

Zotac & NVidia: GeForce G.One Signature Edition

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Registration No. R.N.I. 72270/99

ncn[national computrade news]

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