ncompass live: get the word out with booksarejustthebeginning.com
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Research shows that library customers want their community libraries to provide them with books—and so much more! Building on this reality, the Nebraska Library Commission is providing a tool kit and resources to help Nebraska librarians get the word out: In Nebraska Libraries: Books Are Just the Beginning! This edition of NCompass Live will focus on welcoming members of your community to your library and using specific marketing tools to send the Books Are Just the Beginning message to specific segments of your target audience. Join Mary Jo Ryan, Communications Coordinator at the Nebraska Library Commission, to share ideas and explore the best ways to make use of the BooksAreJustTheBeginning.com campaign. This campaign was made possible by the Broadband Technology Opportunities Program. Funded by the American Recovery and Reinvestment Act of 2009 and Bill and Melinda Gates Foundation. NCompass Live September 2, 2013TRANSCRIPT
Books Are Just the Beginning
How can Nebraska libraries use this campaign to communicate with their
target audience(s)?
And
Sustain all the good work they’ve done—developing and enhancing public computer centers……
As of September 30, 2013:• Active Phase of Library Broadband Builds Nebraska
Communities ends
• Results
Equipment, Computer Furniture & Software Expended $2.3 Million on equipment, software & computer furniture Final equipment deployment compared to original project application: Actual OriginalDesktop Computers 837 634Laptop Computers 534 462ADA Desktop Stations 81 59Total Computers: 1,452 1,155 (126% of goal)Printers 177 136 (130% of goal)Scanners 169 154 (110% of goal)Projectors 114 73 (156% of goal)Laptop Charging Carts 43 33 (130% of goal)Routers & Network Switches 275 288 (95% of goal)Computer Desks & Chairs 1,325 1,251 (106% of goal)
Broadband Upgrades 122 libraries have received a broadband upgrade—31 of which were upgrades to fiber (45 was our goal of which 5 were fiber) (122 represent an 83% upgrade rate—goal was 31%) Of the 122 upgraded, the average speed moved from 3.8 M to 20.4 M (a 16.6 M increase) Electrical/Computer Technicians 63 instances of electrical/connectivity wiring upgrades at 47 libraries 85 equipment installations completed through contracts at 64 libraries 114 equipment installation visits by grant staff Other 1,452 public computer workstations deployed—663 replacement & 789 new stations (9/30/13) 27,656 average public computer users per week at the 147 BTOP libraries in latest quarter Over 85,000 total training hours provided at our libraries
What’s Next?
• Sustainability Phase begins
• Programming and Communication = KEY to Sustainability
• Communication tools
For login password, email: [email protected]
Campaign Packet for Library Staff and Volunteers
• Who are the best marketers to communicate the message: Books are Just the Beginning?
• What are some ways to say, “Just Ask!”
• How can you use these materials?
Campaign Folder: Tools for Library Staff and Volunteers
Mousepads for Library Public Computer Centers
Staff and Volunteers wear buttons as conversation-starters to tell community members how Books Are Just the Beginning at our library.
Customize bookmarks with your library message.
Visit Your Library! NEtown Public Library 333 Nebraska Ave. NEtown, NE 33333 www.NEtownLibe.org
Sign up for Health Insurance! NEtown Public Library Special Help Available Thursdays, noon
Customize business cards with your library message.
Call Your Library! 308-333-3333
Friend Your Library!Facebook.com/NEtownlibe
NEtown Public Library 333 Nebraska Ave. NEtown, NE 33333 www.NEtownLibe.org
Customize posters with your library message
Outreach• Share the message directly. • Go where the customers are. • Partner with organizations.• Speaking engagements• Interview shows• Sponsorship of community events/activities • Offsite seminars• Offsite workshops • Service club membership/presentations• Other club memberships• Offsite delivery of library services• Offsite demonstrations• Offsite displays• Other
Inreach
• How can we create a sales/marketing force?– Staff– Volunteers– Trustees– Library Friends– Library Customers…super-customers
•What tools can we give them?
Audience What Who When Results
Adults: 20s and 30s
Business Cards
Circulation Staff/vol.
Every day f/ 1 month
50% more workshop participants
Communicate about: Resume Writing Workshop at the library
Nebraska Library Commission Reference Staff Practice “Just Ask!”
Contact Us
Mary Jo RyanCommunications Coordinator [email protected]
JoAnn McManusProject & Program Coordinator [email protected]