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NCUE, - FEEDBACK, CLASS PRESENTATIONS Page 1 of 2 D:\Teaching\NCUE\International Marketing\Admin\2020\project\Mid-term\Skipping - no report yet.docx THE GROUP YOU ARE ASSESSING: Save your file. Use this format: group being assessed your group.doc So an example would be TIV Voltes5.doc – where TIV is the group being assessed and Voltes5 is your group. SKIPPING THE CLASS YOUR GROUP NAME: INSTRUCTOR A B C D Are ideas presented connected with the aim of the presentation? Are the ideas presented clearly supported with evidence and logical argument? Is it easy to follow & to understand? (Are the slides clear and easy to follow e.g. use of new pictures, words, graphs) Overall impression (is it a group presentation etc.?) 40% 30% 20% 10% 5% 5% 5% 5% Comments (space will expand as you type) Good start - introducing the group but tell us how long the presentation will last, too. We are going to talk about opportunities in the Philippines market Good use of notes - looking at the camera and then checking the notes - good style The slide design is cute but use more of the space. Reduce, too, the number of items of the slide e.g., lets charts have their own slide. Animate so the parts appear as you talk. Next is … good Try to reduce the words on the slide Next Joe will talk about xxx Key point -- while when you eat bread you want to drink coffee… but do they? A good example of an ethnocentric mindset. Bring GDP when Peggy starts (it is on the screen before she has started) Try not to change presenters so often Good - sector continues to grow

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  • NCUE, - FEEDBACK, CLASS PRESENTATIONS

    Page 1 of 2 D:\Teaching\NCUE\International Marketing\Admin\2020\project\Mid-term\Skipping - no report yet.docx

    THE GROUP YOU ARE ASSESSING: Save your file. Use this format: group being assessed your group.doc So an example would be TIV Voltes5.doc – where TIV is the group being assessed and Voltes5 is your group.

    SKIPPING THE CLASS

    YOUR GROUP NAME:

    INSTRUCTOR

    A B C D Are ideas presented connected with the aim of the presentation?

    Are the ideas presented clearly supported with evidence and logical argument?

    Is it easy to follow & to understand? (Are the slides clear and easy to follow e.g. use of new pictures, words, graphs)

    Overall impression (is it a group presentation etc.?)

    40% 30% 20% 10%

    5% 5% 5% 5%

    Comments (space will expand as you type) Good start - introducing the group but tell us how long the presentation will last, too. We are going to talk about opportunities in the Philippines market Good use of notes - looking at the camera and then checking the notes - good style The slide design is cute but use more of the space. Reduce, too, the number of items of the slide e.g., lets charts have their own slide. Animate so the parts appear as you talk. Next is … good Try to reduce the words on the slide Next Joe will talk about xxx Key point -- while when you eat bread you want to drink coffee… but do they? A good example of an ethnocentric mindset. Bring GDP when Peggy starts (it is on the screen before she has started) Try not to change presenters so often Good - sector continues to grow

  • NCUE, - FEEDBACK, CLASS PRESENTATIONS

    Page 2 of 2 D:\Teaching\NCUE\International Marketing\Admin\2020\project\Mid-term\Skipping - no report yet.docx

    Clear presentation - but the conclusion is rather weak on specific opportunities. Try to go back and think clearly about the implications of the information you have found. Report: This report has much information. Think how to make sure that you reference correctly (see my video). Some sections have references while others do not. You need to think about the implications of the information that you have found out (see the brief). What does this information mean for your product (what are the implications?). Please take care with file uploads! 84%

    Grade (%) 20%

  • International Marketing

    Quality and Qualification

    S0763041 Luke Chen

    S0763020 Joe Luo

    S0763033 Joanna Chen

    S0763025 Christina Lai

    S0763048 Peggy Tseng

    Advisor : James Stanworth

    The Analysis of Philippines

    Date: 4/20/2020

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  • International Marketing The Analysis of Philippines 2020.04

    1

    Table of Contents Introduction .................................................................................................................................................. 1

    Objective ...................................................................................................................................................... 1

    Culture ......................................................................................................................................................... 1

    Geographic ........................................................................................................................................... 1

    Social institutions .................................................................................................................................. 2

    Political system ..................................................................................................................................... 3

    Religion ................................................................................................................................................ 4

    Living conditions .................................................................................................................................. 4

    Language .............................................................................................................................................. 4

    Media ................................................................................................................................................... 5

    Economy ...................................................................................................................................................... 5

    GDP ...................................................................................................................................................... 5

    Inflation rate ......................................................................................................................................... 6

    Population ............................................................................................................................................. 7

    Work condition ..................................................................................................................................... 8

    Economic system .................................................................................................................................. 9

    Retail sales in Philippines ..................................................................................................................... 9

    Conclusion ................................................................................................................................................... 9

    References .................................................................................................................................................. 10

    Job Allocation ............................................................................................................................................. 10

    Introduction

    The Philippines is renowned because of its historical background. For centuries, Philippines is already

    been active in trading and in fact it is the trading center since pre-colonial period. Philippines is also known

    for it's struggle to freedom. It is a place where many battles and political revolution takes place for centuries.

    But right now it is the cultural meeting place for the East and West Countries. All these reasons let us want

    to know more about Philippines.

    Objective

    1. Through the media can introduce coffee and make it popularize.

    2. Finding the advantages of Philippines’ market.

    3. Generate culture and economic analysis to market entry.

    Culture

    Geographic

    Location

    The Republic of the Philippines is a sovereign state in archipelagic Southeast Asia, with 7,641 islands

    spanning more than 300,000 square kilometers of territory .It is located in the western Pacific Ocean, south

    of Taiwan, east of Vietnam and northeast of Malaysia , divided into three island groups: Luzon, Visayas, and

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  • International Marketing The Analysis of Philippines 2020.04

    2

    Mindanao. The Philippines was named after Prince Philip (later King Philip II) of Spain by the Spanish

    e xp lo r e r Ru y Lo pez de Vi l la lo bo s dur ing h is 1542 - 1 546 e xped i t io n to t he is la nd s .

    Luzon: Politically and economically, Luzon is the most

    important geographical division among the three islands for

    reasons that the nation’s capital Manila, and Makati, the

    main economic and financial hub.

    Visayas: Visayas is very rich in history. A proof of

    Visayas’ rich past is its festivals. Known for their

    colorful and vibrant costumes and pulsating street

    dancing, these festivals have been drawing large

    crowds ever year (both locals and foreigners),

    making these cultural celebrations a trade mark of the

    region.

    Mindanao: The bulk of the Muslim Filipinos live in

    Mindanao. They constitute approximately 10 percent of the

    whole population.

    Climate

    The Philippines has five types of climates: tropical rainforest, tropical monsoon, tropical

    savanna, humid subtropical and oceanic .There are two seasons in the country, the wet season and the

    dry season, based upon the amount of rainfall. Based on temperature, the warmest months of the year are

    March through October; the winter monsoon brings hotter air from November to February. May is the

    warmest month, and January, the coolest

    From geography

    ASEAN Free Trade Area (AFTA): Availability and accessibility of special economic zones and free

    ports in various parts of the country .

    Harbors :The Philippines is blessed with excellent natural harbors for ports like Manila Bay. Other excellent

    harbors with port potentials are found in Ilocos , Pangasinan, Visayas, and Mindanao. Because Philippines is

    an archipelago country, sea transportation is very important to its international trade , excellent harbor and bay

    condition help it occupy an important position in international sea transportation.

    Social institutions

    Education levels

    https://en.wikipedia.org/wiki/Philippineshttps://en.wikipedia.org/wiki/Climatehttps://en.wikipedia.org/wiki/Tropical_rainforest_climatehttps://en.wikipedia.org/wiki/Tropical_monsoon_climatehttps://en.wikipedia.org/wiki/Tropical_savanna_climatehttps://en.wikipedia.org/wiki/Tropical_savanna_climatehttps://en.wikipedia.org/wiki/Humid_subtropical_climatehttps://en.wikipedia.org/wiki/Oceanic_climatehttps://en.wikipedia.org/wiki/Seasonshttps://en.wikipedia.org/wiki/East_Asian_MonsoonjamesPencil

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  • International Marketing The Analysis of Philippines 2020.04

    3

    Education in the Philippines is provided by public and private schools, colleges, universities,

    and technical and vocational institutions in the country. Funding for public education comes from

    the national government. For the academic year 2017–2018, about 83% of K–12 students attended public

    sc hoo ls a nd a bo ut 17% e it he r a t t ended p r iva t e sc ho o ls o r wer e ho me - sc ho o le d .

    By law, education is compulsory for thirteen years (kindergarten and grades 1–12) and is grouped into

    three levels: elementary school (kindergarten–grade 6), junior high school (grades 7–10), and senior

    high school (grades 11–12).

    They may also be grouped into four key stages:

    1. 1st key stage (kindergarten–grade 3) , years 5-8

    2. 2nd key stage (grades 4–6) , years 9-11

    3. 3rd key stage (grades 7–10) , years 13-16

    4. 4th key stage (grades 11–12) , years 17-18

    ※Children usually enter kindergarten at age 5.

    ※Institutions of higher education may be classified as either public or private college or university, and

    public institutions of higher education may further be subdivided into two types: state universities and

    colleges and local colleges and universities.

    From education

    Although the education level is not as high as Taiwan. But in recent years, vocational and technical

    education has become very popular in the Philippines. Technical and vocational schools and institutes offer

    programs in a wide range of disciplines, including agriculture, fisheries, technical trades, technical education,

    hotel and restaurant management, crafts, business studies, secretarial studies, and interior and fashion design.

    It offers many international company lots of excellent professionals in different specialization.

    Political system

    Political structure

    The Politics of the Philippines take place in an organized framework of a presidential, representative,

    and democratic republic whereby the president is both the head of state and the head of government within

    a pluriform multi-party system. This system revolves around three separate and sovereign yet interdependent

    branches: the legislative branch, the executive branch, and the judicial branch.

    Executive power is exercised by the government under the leadership of the president. Legislative

    power is vested in both the government and the bicameral Congress: the Senate (the upper house) and

    the House of Representatives (the lower house). Judicial power is vested in the courts with the Supreme

    Court of the Philippines as the highest judicial body.

    Stability of government

    https://en.wikipedia.org/wiki/Educationhttps://en.wikipedia.org/wiki/Philippineshttps://en.wikipedia.org/wiki/State_schoolhttps://en.wikipedia.org/wiki/Private_schoolhttps://en.wikipedia.org/wiki/Collegehttps://en.wikipedia.org/wiki/Universityhttps://en.wikipedia.org/wiki/Vocational_educationhttps://en.wikipedia.org/wiki/Government_of_the_Philippineshttps://en.wikipedia.org/wiki/Compulsory_educationhttps://en.wikipedia.org/wiki/Primary_education_in_the_United_Stateshttps://en.wikipedia.org/wiki/Kindergartenhttps://en.wikipedia.org/wiki/First_gradehttps://en.wikipedia.org/wiki/Junior_high_schoolhttps://en.wikipedia.org/wiki/Seventh_gradehttps://en.wikipedia.org/wiki/Tenth_gradehttps://en.wikipedia.org/wiki/Senior_high_schoolhttps://en.wikipedia.org/wiki/Senior_high_schoolhttps://en.wikipedia.org/wiki/Eleventh_gradehttps://en.wikipedia.org/wiki/Twelfth_gradehttps://en.wikipedia.org/wiki/Third_gradehttps://en.wikipedia.org/wiki/Fourth_gradehttps://en.wikipedia.org/wiki/Higher_educationhttps://en.wikipedia.org/wiki/State_university_and_college_(Philippines)https://en.wikipedia.org/wiki/State_university_and_college_(Philippines)https://en.wikipedia.org/wiki/Local_college_and_university_(Philippines)https://en.wikipedia.org/wiki/Presidential_systemhttps://en.wikipedia.org/wiki/Representative_democracyhttps://en.wikipedia.org/wiki/Representative_democracyhttps://en.wikipedia.org/wiki/Republichttps://en.wikipedia.org/wiki/President_of_the_Philippineshttps://en.wikipedia.org/wiki/Head_of_statehttps://en.wikipedia.org/wiki/Head_of_governmenthttps://en.wikipedia.org/wiki/Diversity_(politics)https://en.wikipedia.org/wiki/Multi-party_systemhttps://en.wikipedia.org/wiki/Separation_of_powershttps://en.wikipedia.org/wiki/Separation_of_powershttps://en.wikipedia.org/wiki/Executive_powerhttps://en.wikipedia.org/wiki/Governmenthttps://en.wikipedia.org/wiki/Legislative_powerhttps://en.wikipedia.org/wiki/Legislative_powerhttps://en.wikipedia.org/wiki/Congress_of_the_Philippineshttps://en.wikipedia.org/wiki/Senate_of_the_Philippineshttps://en.wikipedia.org/wiki/House_of_Representatives_of_the_Philippineshttps://en.wikipedia.org/wiki/Judiciaryhttps://en.wikipedia.org/wiki/Supreme_Court_of_the_Philippineshttps://en.wikipedia.org/wiki/Supreme_Court_of_the_PhilippinesjamesPencil

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  • International Marketing The Analysis of Philippines 2020.04

    4

    In 2018 the political stability of Philippines was ranked as 169 of 195 countries from world bank’s analysis .

    Besides , comparing to USA , China and Taiwan , the stability of Philippines seems very weak to Taiwan’s

    companies or investors. If you want to invest in Philippines , must take consideration of instability political

    factors.

    Religion

    Dominant religion

    The major religion in the Philippines is Roman Catholic Christianity, followed by Islam and other types

    of Christianity. In the Philippines, all religions are protected by the law, and no one religious belief is given

    priority over any other.

    Roman Catholicism is the largest religion(80.6%) in the Philippines. This religion was first introduced

    through the Portuguese explorer Ferdinand Magellan in the early 1500s.Protestant Christianity is the second-

    largest(8.2%) religious group in the Philippines. Evangelical Protestantism was introduced into the

    Philippines by American missionaries after the Spanish-American War between the late 18th and early 19th

    Centuries.

    Living conditions

    Diet and nutrition

    Pandesal: Pandesal (Bread of Salt) is probably the most in demand bread in the Philippines because it is one

    of the most favorite breakfast foods for most Pinoys.We can suggest them to eat Pandsal with coffee.

    Because when we eat the bread we will feel thirsty, coffee is the wonderful choice at this time.1

    Language

    Spoken & written languages

    The two official languages of the Philippines are Filipino and English. Filipino is the national language, and

    the official status of English is a holdover from its time as a U.S. territory between the years of 1898 and

    1946.

    1 https://faq.ph/top-favorite-breakfasts-of-filipinos/

    https://faq.ph/top-favorite-breakfasts-of-filipinos/jamesPencil

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  • International Marketing The Analysis of Philippines 2020.04

    5

    Media

    Dominant forms of media (e.g., TV, radio, print, internet)

    The media networks ABS-CBN Corporation and GMA Network Incorporated dominate the media

    market economically. Considering the revenue of the 29 biggest media companies, ABS-CBN Corporation

    and GMA Network Incorporated together have a market share of 79.44 percent. Both ABS-CBN

    Corporation and GMA Network Incorporated operate across media sectors and offer the most watched, most

    listened to and most clicked content.

    Exhibit:Top 8 Medias Companies based on Revenue

    Use of social media

    Socio-Economic Aspect

    Facebook is still the go-to social networking platform. Part of its success can be attributed to the efforts

    of mobile operators providing ways to access the app via mobile without incurring any charges, albeit with

    limited functions.

    Age

    The biggest group of social media users in the Philippines are in the 18-24 age range university to early

    careerage making up 33 percent of active users or around 21 million users

    The social media penetration in the Philippines was at 49 percent in 2017, amounting to about 54

    million people using a social network in the Philippines as of 2018. Considering that the number of internet

    users in the Philippines was at just under 70 million in that year, the social media penetration was projected

    to increase to 55 percent of the population by 2023.

    Exhibit:Social network user penetration in the Philippines from 2017 to 20232

    Economy

    GDP

    The Gross Domestic Product (GDP) in Philippines was worth 355.50 billion US dollars in 2019,

    according to official data from the World Bank and projections from Trading Economics. The GDP value of

    Philippines represents 0.29 percent of the world economy.3

    2 http://philippines.mom-rsf.org/en/owners/companies/

    3 https://tradingeconomics.com/philippines/gdp

    http://philippines.mom-rsf.org/en/owners/companies/https://tradingeconomics.com/philippines/gdpjamesPencil

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  • International Marketing The Analysis of Philippines 2020.04

    6

    Exhibit 1: Philippines GDP1960-2019 Data

    GDP in Philippines averaged 86.17 USD Billion from 1960

    until 2019, reaching an all time high of 355.50 USD Billion

    in 2019 and a record low of 4.40 USD Billion in 1962.4

    The economy of the Philippines is the world's 36th

    largest economy by nominal GDP according to the 2019

    estimate of the International Monetary Fund's statistics, it is

    the 13th largest economy in Asia, and the 4th largest economy in the ASEAN after

    Indonesia, Malaysia and Thailand.5

    Exhibit 2: Composition of gross domestic product in the Philippines, 1960--2014

    The composition of the gross domestic product is broadly split among the agricultural, industrial

    and service sectors. According to 2017 World Bank data, agriculture accounted for 9.7% of GDP, marking

    the lowest contribution to GDP in the country's history. To put that into perspective, agriculture accounted

    for one-quarter of the country's GDP during the 1980s and almost one-third in the 1970s.Meanwhile, the

    industrial and service sectors accounted for 30.5% and 60%, respectively in 2017. Note that the share of

    industrial output has steadily fallen as well over time, while the services sector has risen substantially.6

    Inflation rate

    1. Inflation is always going to be a mix of international and domestic factors. One obvious suspect is the

    continuing rise of oil prices worldwide. Countries with no substantial oil production to speak of – like

    the Philippines – are forced to import oil. Consequently, they are at the mercy of global oil price

    movements determined largely by supply and demand.7

    2. Another factor that contributes to runaway inflation is the weakening peso. Because we pay imports in

    foreign currencies, a weaker peso necessarily makes imports costlier. As such, oil becomes costlier too,

    as well as all the other goods and services in the economy that rely on it.8

    3. Most underappreciated – factor behind inflation is people’s expectations of inflation. If people expect

    inflation to rise in the coming months, not only will consumers hoard basic goods, but workers will also

    lobby for higher wages, and firms will also revise their menus or price lists to safeguard their profits.9

    4. Domestic inflation has also been boosted by tighter supply of many agricultural products, notably rice.10

    Exhibit 3: Philippines inflation rate from 1984 to 2024 (compared to the previous year)

    4 https://www.statista.com/statistics/714408/food-retail-sales-value-in-the-philippines 5https://en.wikipedia.org/wiki/Economy_of_the_Philippines#Per_capita_GDP_in_1990_Geary-Khamis_dollars[63] 6 https://www.investopedia.com/articles/investing/091815/emerging-markets-analyzing-philippines-gdp.asp 7 https://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-asean 8 https://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-asean 9 https://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-asean 10https://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-asean

    https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)https://en.wikipedia.org/wiki/International_Monetary_Fundhttps://en.wikipedia.org/wiki/Economy_of_Asiahttps://en.wikipedia.org/wiki/ASEANhttps://en.wikipedia.org/wiki/Indonesiahttps://en.wikipedia.org/wiki/Malaysiahttps://en.wikipedia.org/wiki/Thailandhttps://en.wikipedia.org/wiki/Economy_of_the_Philippines#Per_capita_GDP_in_1990_Geary-Khamis_dollars[63]https://www.investopedia.com/articles/investing/091815/emerging-markets-analyzing-philippines-gdp.asphttps://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-aseanhttps://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-aseanhttps://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-aseanhttps://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-aseanjamesPencil

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  • International Marketing The Analysis of Philippines 2020.04

    7

    Exhibit 4: Relative contributions to inflation in ASEAN-5 countries

    Population

    The majority of the people in the Philippines are of Malay descent. There are more than 175

    ethnolinguistic groups in the Philippines, its own culture, identity, literature, tradition, music, dances, foods,

    beliefs, and history, which are all part of Filipino culture. The latest censuses did not take account of

    ethnicity, and the only census that included questions on ethnicity is of the 2000 census.11

    Exhibit 5: Ethnicity in the Philippines

    1. Age structure12

    Exhibit 6: Philippines age group

    11 https://en.wikipedia.org/wiki/Demographics_of_the_Philippines#Ethnic_groups 12 https://en.wikipedia.org/wiki/Demographics of the Philippines

    0-14 years 33.29%

    15-64 years 62.37%

    65+ years 4.35%

    https://en.wikipedia.org/wiki/Malay_racehttps://en.wikipedia.org/wiki/Filipino_culturehttps://en.wikipedia.org/wiki/Demographics_of_the_Philippines#Ethnic_groupshttps://en.wikipedia.org/wiki/Demographics%20of%20the%20PhilippinesjamesPencil

    jamesText BoxToo small!~Either explain in words or use graph

  • International Marketing The Analysis of Philippines 2020.04

    8

    2. Population Density13

    Owing to this long history of internal migration, the population distribution of the Philippines has

    become somewhat more even. Palawan, Mindoro, and much of the Cordillera of northern Luzon still have

    relatively few inhabitants, but they also lack extensive lowlands that attract agricultural settlers. Central

    Luzon, on the other hand, has intensified its position as the demographic core of the country, a process

    closely associated with the explosive growth metro Manila, which now counts a population of almost 12

    million.

    Exhibit 6: Philippines Population Density

    Work condition

    1. Salary

    Salaries in Philippines range from 6,840PHP (NTD4,055) per month (minimum salary) to 224,000 PHP

    (NTD132,791) per month (maximum average salary, actual maximum is higher) and the median salary is

    54,600 PHP (NTD32,368) per month.14

    2. Work hours

    The normal and allowable working hours in the Philippines is 8 hours per day. If employees are required to

    work beyond those hours, then it is the company's responsibility to pay them additional fees for the hours

    rendered. The law states that employers are only required to give employees one day off a week, but

    depending on the job most get weekends off. If someone work a night-shift that person will be paid a bonus

    of not less than 10% of the regular wage.15

    13 http://www.geocurrents.info/population-geography/population-history-population-density-and-cultural-values-in-the-philippines 14 http://www.salaryexplorer.com/salary-survey.php?loc=171&loctype=1 15 https://www.justlanded.com/english/Philippines/Philippines-Guide/Jobs/Working-conditions

    http://www.geocurrents.info/population-geography/population-history-population-density-and-cultural-values-in-the-philippineshttp://www.salaryexplorer.com/salary-survey.php?loc=171&loctype=1https://www.justlanded.com/english/Philippines/Philippines-Guide/Jobs/Working-conditionsjamesPencil

  • International Marketing The Analysis of Philippines 2020.04

    9

    Economic system

    The Philippines has a mixed economic system which includes a variety of private freedom, combined

    with centralized economic planning and government regulation. Philippines is a member of the Asia-Pacific

    Economic Cooperation (APEC) and the Association of Southeast Asian Nations (ASEAN).

    Retail sales in Philippines

    Philippines retail market is driven by large and young consumer’s market base and an expanding middle

    class with high disposable income. The retail industry in Philippines continues to maintain its momentum,

    driven by economic and social developments and population growth. Key factors in the growth of retail

    industry are rising population, growing youth segment, changing consumer trends and rising purchasing

    power.16

    Increasing food retail sales:

    The Philippine food retail sector continues to grow, Providing opportunities for increased exports of Taiwan’s

    high-value food and baverages.

    SWOT Analysis

    Strength Weakness

    The Philippines is a consumption-driven

    economy with a strong preference for foreign

    food, beverage, and ingredient products

    Philippine consumers can be highly price

    sensitive.

    Opportunity Threat17

    A steadily growing middle-class means more

    disposable income spent on high-value

    products.

    Facing competition from tariff-free products

    from countries including New Zealand,

    China, Australia and America.

    Exhibit:Food retail sales value Philippines 2011-2018 (in billion U.S. dollars)

    18

    Conclusion

    Because there is attractive investment incentives in Philippines and strong demand for instant food, we think

    16 https://www.marketwatch.com/press-release/philippines-retail-market-types-of-retailer-growth-industry-analysis-trends-and-growth-

    opportunities-to-2020-2026-2020-01-06

    17https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_7-8-2019.pdf

    18 https://www.statista.com/statistics/714408/food-retail-sales-value-in-the-philippines/

    https://www.marketwatch.com/press-release/philippines-retail-market-types-of-retailer-growth-industry-analysis-trends-and-growth-opportunities-to-2020-2026-2020-01-06https://www.marketwatch.com/press-release/philippines-retail-market-types-of-retailer-growth-industry-analysis-trends-and-growth-opportunities-to-2020-2026-2020-01-06https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_7-8-2019.pdfhttps://www.statista.com/statistics/714408/food-retail-sales-value-in-the-philippines/jamesPencil

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  • International Marketing The Analysis of Philippines 2020.04

    10

    it’s benefit for us to import coffee to them.As for culture, because the Philippines’s diet is proper for coffee

    culture. Thus, we consider that Philippines has comparative advantage with other countries.

    References

    https://tradingeconomics.com/philippines/gdp

    https://faq.ph/top-favorite-breakfasts-of-filipinos/

    http://philippines.mom-rsf.org/en/owners/companies/

    https://en.wikipedia.org/wiki/Economy_of_the_Philippines#Per_capita_GDP_in_1990_Geary-Khamis_dollars[63]

    https://www.investopedia.com/articles/investing/091815/emerging-markets-analyzing-philippines-gdp.asp

    https://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-asean

    https://en.wikipedia.org/wiki/Demographics_of_the_Philippines#Ethnic_groups

    https://en.wikipedia.org/wiki/Demographics of the Philippines

    http://www.geocurrents.info/population-geography/population-history-population-density-and-cultural-values-in-the-philippines

    https://en.wikipedia.org/wiki/Labor_policy_in_the_Philippines#Labor_force

    http://www.neda.gov.ph/ph-employment-numbers-continue-to-improve-in-july-2019/

    https://www.ilo.org/wcmsp5/groups/public/---asia/---ro-bangkok/---ilo-jakarta/documents/presentation/wcms_214663.pdf

    https://www.aseanbriefing.com/news/labor-market-trends-philippines/

    http://www.salaryexplorer.com/salary-survey.php?loc=171&loctype=1

    https://www.justlanded.com/english/Philippines/Philippines-Guide/Jobs/Working-conditions

    https://santandertrade.com/en/portal/analyse-markets/philippines/distributing-a-product\

    https://www.studycountry.com/guide/PH-education.htm

    https://www.bworldonline.com/unlocking-the-potential-for-fdi-to-the-philippines/

    https://www.marketwatch.com/press-release/philippines-retail-market-types-of-retailer-growth-industry-analysis-trends-and-growth-

    opportunities-to-2020-2026-2020-01-06

    https://www.marketresearch.com/product/sample-8478161.pdf

    https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_7-8-2019.pdf

    https://www.statista.com/statistics/714408/food-retail-sales-value-in-the-philippines/

    Job Allocation

    Name ID Activity Contribution

    Luke

    Chen

    S0763041 Culture, Cultural analysis 100%

    Joe Luo S0763020 Culture, Cultural analysis 100%

    Peggy

    Tseng

    S0763048 Economy, Economy analysis 100%

    Joanna

    Chen

    S0763033 Economy, Economy analysis 100%

    Christina

    Lai

    S0763025 Introduction, Collect and organize PPT and word 100%

    https://tradingeconomics.com/philippines/gdphttps://faq.ph/top-favorite-breakfasts-of-filipinos/http://philippines.mom-rsf.org/en/owners/companies/https://en.wikipedia.org/wiki/Economy_of_the_Philippines#Per_capita_GDP_in_1990_Geary-Khamis_dollars[63]https://www.investopedia.com/articles/investing/091815/emerging-markets-analyzing-philippines-gdp.asphttps://www.rappler.com/thought-leaders/211285-analysis-reasons-philippine-inflation-now-highest-aseanhttps://en.wikipedia.org/wiki/Demographics_of_the_Philippines#Ethnic_groupshttps://en.wikipedia.org/wiki/Demographics%20of%20the%20Philippineshttp://www.geocurrents.info/population-geography/population-history-population-density-and-cultural-values-in-the-philippineshttps://en.wikipedia.org/wiki/Labor_policy_in_the_Philippines#Labor_forcehttp://www.neda.gov.ph/ph-employment-numbers-continue-to-improve-in-july-2019/https://www.ilo.org/wcmsp5/groups/public/---asia/---ro-bangkok/---ilo-jakarta/documents/presentation/wcms_214663.pdfhttps://www.aseanbriefing.com/news/labor-market-trends-philippines/http://www.salaryexplorer.com/salary-survey.php?loc=171&loctype=1https://www.justlanded.com/english/Philippines/Philippines-Guide/Jobs/Working-conditionshttps://santandertrade.com/en/portal/analyse-markets/philippines/distributing-a-producthttps://www.studycountry.com/guide/PH-education.htmhttps://www.bworldonline.com/unlocking-the-potential-for-fdi-to-the-philippines/https://www.marketwatch.com/press-release/philippines-retail-market-types-of-retailer-growth-industry-analysis-trends-and-growth-opportunities-to-2020-2026-2020-01-06https://www.marketwatch.com/press-release/philippines-retail-market-types-of-retailer-growth-industry-analysis-trends-and-growth-opportunities-to-2020-2026-2020-01-06https://www.marketresearch.com/product/sample-8478161.pdfhttps://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Manila_Philippines_7-8-2019.pdfhttps://www.statista.com/statistics/714408/food-retail-sales-value-in-the-philippines/

    Skipping - no report yetSkipping class