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NCWIT Award for Aspirations in Computing Slide 2 Publicity & Getting Girls to Apply Get the word out to possible applicantsGet the word out to possible applicants Identify local channels for informing potential applicantsIdentify local channels for informing potential applicants Use social mediaUse social media Get some helpGet some help Advice from an Affiliate Coordinator: Russell Fraenkel, Advance IT MinnesotaAdvice from an Affiliate Coordinator: Russell Fraenkel, Advance IT Minnesota Slide 3 Spread the Word: Local Channels Submit newsletter articles about the award in school, company & organization (Girl Scouts, Girls Inc, Boys & Girls Club, FIRST, etc) newslettersSubmit newsletter articles about the award in school, company & organization (Girl Scouts, Girls Inc, Boys & Girls Club, FIRST, etc) newsletters Give the posters & promo cards to local teachers (you can request more posters & cards from us)Give the posters & promo cards to local teachers (you can request more posters & cards from us) Send out the promo email to teachers in your areaSend out the promo email to teachers in your area Send out the sample press release to local newspapersSend out the sample press release to local newspapers Slide 4 Spread the Word: Social Media Utilize social media to help spread the wordUtilize social media to help spread the word Create a Facebook page for your local awardCreate a Facebook page for your local award Create a Twitter account and mention local sponsors and supports to get them engaged in spreading the wordCreate a Twitter account and mention local sponsors and supports to get them engaged in spreading the word Ask your networks to help promote the award using their connectionsAsk your networks to help promote the award using their connections Slide 5 Slide 6 Spread the Word: Get Some Help! Ask a local PR firm to help publicize the award opportunity pro-bonoAsk a local PR firm to help publicize the award opportunity pro-bono Russ from Minnesota has experience with this, so ask him questions!Russ from Minnesota has experience with this, so ask him questions! Slide 7 Tips for Successful Outreach Contact educators, schools, school districts, computing clubs, robotics clubs, the PTA, and city/state teachers associations.Contact educators, schools, school districts, computing clubs, robotics clubs, the PTA, and city/state teachers associations. Partner with local businesses for sponsorship, in-kind donations such as schwah or press (print, radio, television, online, etc).Partner with local businesses for sponsorship, in-kind donations such as schwah or press (print, radio, television, online, etc). Work with your Regional Affiliate Manager to see what stages of application applicants are at and devise a strategy for ensuring as many applications are complete.Work with your Regional Affiliate Manager to see what stages of application applicants are at and devise a strategy for ensuring as many applications are complete. Hold a CS teacher workshop to network and promote the event.Hold a CS teacher workshop to network and promote the event. Reach out to past winners as well as their parents and educators.Reach out to past winners as well as their parents and educators. Host any networking/workshop events in locations that are convenient for both rural and urban participants.Host any networking/workshop events in locations that are convenient for both rural and urban participants. Slide 8 What can I do now? Update your event site with award info Update flyer from toolkit (referring to your event site with award info on it). Make sure everyone on your committee has copies and uses them. Network, network, network... Use the sample email from NCWIT to create a distribution message- go viral with it. Pass it onto everyone you know and ask them to do the same. Who do you know that has contact at High Schools? Start compiling that info, get the email, flyer and website info to them. Ask them to share with everyone. What's your wish list? Are there High Schools you'd like to promote from within? Is there a volunteer that could reach out to the High School Counselor on behalf of the committee? Make sure the rest of the AA event committee knows the wish list so that if they have an "in" they can help out. Check out the department of education's website for your area. For example N. Cal: http://www.cde.ca.gov/re/sd/ for California School Directoryhttp://www.cde.ca.gov/re/sd/ Share your resources that you've used with others- on the "Aspirations Award Coordinator" FB page. This is a great sharing space. If you need help joining the group as your Regional Manager how. Slide 9 Questions? Contact us at aspirations@ncwit.org & visit www.aspirationsaward.orgaspirations@ncwit.org