ndc being social-dr-greg miller ndc2015a
TRANSCRIPT
Being “social” how scientists can find their way in a 24-hour digital world:
Why and when would scientists want to be social?
Gregory D. MillerNational Dairy Council@drdairy50
Media Environment
• Consumers get most of their nutrition information from media
“The media doesn’t report the truth, they report what people say is the truth.” Elanor Rudolph
Consumers Search Online and Watch Local TV for Info on Food System Issues
Ranked First as Info Sourceon Food System Issues
Websites 20%
(Highest % of Top Source
Mentions for Early Adopters)
Local TV Station
16%
Friends-Not
Online12%
Family-Not
Online 12%
Google10%
Online Communication is Tribal/Insular
Consumer
Consumer
Consumer
Traditional Communication
Model
Expert
FamilyOnline Friends
Neighbor
FamilyFriend
Tribal Communication
Model
FamilyOnline Friends
Blogs
NUTRITION SCIENCE
Publication / Presentation
GOVERNMENT AGENCIES FOOD INDUSTRY
MEDIAINTERNET
MEDIA INTERNET
SPECIAL INTEREST GROUPS
HEALTH PROFESSIONAL ORGANIZATIONS
SCHOOLS
CONSUMER:
Environmental Factors:
Social Economic factors
Cultural Issues
Food Availability
EATING AND NUTRITION
WHAT CONSUMERS SAY AND DO
COURTS OF LAW
MEDIA INTERNET
If you don’t translate your science, someone will do it for you
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Nutrition in Media
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Social way of translating or communicating the science
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Disparity between scientists and consumer
Why the disparity between scientists and consumer?
• The Internet has democratized information
• People live in a “filter bubble” that lets in only the information with which you already agree
• Scientific knowledge is used to reinforce beliefs that have already been shaped by their worldview
• Throwing more facts at them doesn’t help, people need to hear from believers they can trust, who share their fundamental values
Why Do Many Reasonable People Doubt Science? http://ngm.nationalgeographic.com/2015/03/science-doubters/achenbach-text
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Who are the online nutrition experts or where does truth come from?
The 100 Most Influential People in Health and Fitness
http://greatist.com/health/most-influential-health-fitness-people
• When you have information to share• When you want to challenge or clarify a
point of view• When asked
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When to be social
“If not us, then who?
If not now, then when?”
― John E. Lewis
• Communicating science through media can affect public health and public opinion
• Well-designed and publicized research will influence development of health and nutrition policy
• Awareness of a scientist’s research findings can affect continued support of research funding
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Why you should be social with your science
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Thank you!