n.e. surf brand 4-24-12
TRANSCRIPT
U N T A P P E D
Real
Warm Water Surf Brands$5 billion+ Annual Sales
Cold Water Surf Brand
RAW
SINCE 1620
North Atlantic
Moby Dick
Perfect Storm
Jaws
Nor‘easters
Victory at Sea
Sunrise
After 65 days at sea this spot is where the Mayflower first sighted land on
November 9, 1620:
Coast Guard Beach – Cape Cod Nat’l Seashore. Our spot. Our cam.
The N.E. Look
Concepts
Brand Characteristics 4-seasons Durable Authentic Rugged outside soft inside Like Red Sox – strong regional
identity with international following
Brand AnchorsShawn VecchioneRenowned NE surfer/shaper
NESURF.comNew England’s leading surf site
Promotion and Support Contribute product /design
concepts NESURF.com dedicated site Recruit and manage NE
surfers as brand reps
Implement promotions, events
Provide 1620 cam image,branded surfboards
Environmental awareness:Beaches wiki to monitor coastal environments at local level
N.E. SURF IP & Assets NESURF.com “NESURF” tm allowed “Raw Since 1620” tm filed Alternative Domains
NESURFCO.COM NEWENGLANDSURFCOMPANY.C
OM NEWENGLANDSURFING.COM NEWENGLANDSURFINGCO.COM NOREASTSURFCO.COM NOREASTSURFING.COM NORTHEASTSURFCO.COM RAW1620.COM RAWSINCE1620.COM
More IP & Assets MoreBeach.com Cape Cod (1620) web
cam Alternative Domains
DOWNEASTSURF.COM RIDELONGER.COM SURFSUNSKI.COM
N.E. has warm water days too.
NESURF.com MoreBeach.comVecSurfBoardsSICKDAY Surf“How Hollister Stole Surf”Cape Cod Nat’l Seashore 4.7 million visitors 2010
Contact: Mike Marks [email protected] 508-255-5227
Reference