necessity of devangelists
DESCRIPTION
Marketing to developers is not an easy task. That’s why developer evangelism jobs are in high demand. In this presentation, Tony, a developer evangelist for Context.IO, will give an overview of the necessity of devangelists, their role and effectiveness, and provide a few lessons from the road. He will explain that becoming an API platform is not possible without good API evangelists. Be sure to catch this session, and learn from this seasoned professional.TRANSCRIPT
The Necessity of Devangelists
Tony Blank @thetonyblank
What is developer evangelism?
Marketing / Advertising?
Sales?
Training / Support?
Helping Developers
NO BULLSHIT
Two sides of the same coin
Direct Evangelism
Conferences
Hackathons
Meetups
Meetups
Mentoring
Content Strategy
Blog
Social Media
Code Samples
Documentation / Client Libs
Customer Interaction
Event Discovery
Budget
Travel Planning
Burnout
Value of Devanglism
Raise Awareness
Gives tech a face
Learn what resonates
Product Discovery
Success Metrics
# of people engaged at
events
Key Signups
Web Views
Blog Visits
Social Media
Engagement
270%
Lessons From The Road
Hone how you present your API
Start broad
Learn
Provide value
Concrete use cases
Hackathon Pitches
Demonstration!
Email knows a lot. Use it.
contacts
filesmessages
threads
webhooks
GADGET?
MONEY!
BOOZE!!
A PUPPY!
10 PUPPIES!
WORK WITH US
(we are awesome)
Email knows a lot. Use it.
CONTEXT.IO
EMAIL DATA
TONYBLANK
A lot of information
Stop. Collaborate. Listen.
The Necessity of Devangelists
Tony Blank @thetonyblank