need to get more people on your list?
TRANSCRIPT
On the second purpose, a landing page is where you send traffic to for people to get your lead magnet, give their email address and then you're going to give them the information
they want, or that can help solve their problem.
6 Must haves on your Landing Page
•Headline•Benefit•Image
•Opt- in form•Privacy policy•Call to Action
Make sure the headline on your Landing Page matches the headline from the Ad your visitor clicks on.
ad landing pageAre they the same?
A picture paints a thousand words! Be sure the image on your Landing Page clearly compliments what you’re offering.
Less is more! Only ask for information you need in the Opt-in form.
You’ll see higher conversions on your Landing Page if you only ask for an email address.
You must have a Privacy Policy link on your Landing Page (so people know you’re not giving their info away toschmucks).
Personalise the Call to Action on your Landing Page.
Instead of ‘Get your checklist now” try, Get my checklist now”.
At least 50% of the traffic to your website will be from a mobile device so make sure it is mobile-friendly!