negative seo20150130
TRANSCRIPT
What is Negative SEO and how can you protect
your website?
As opposed to using black hat techniques in order to illicitly rank your own site
higher up search engine results pages (SERPs), negative SEO is about using
similar underhanded techniques to attack a rival’s website and scupper their
ranking.
This can be done a number of ways…
Pointing hundreds of low-quality, spam-heavy links to your website, particularly ones using particularly unsavory keywords or ones that are nothing to do with your content.
Copying your website’s content and distributing it around the internet, therefore placing you at risk of transgressing Google’s ‘duplicate content’ policy. As follows...
In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.
Credits: https://econsultancy.com/blog/65932-what-is-negative-seo-and-how-can-you-protect-your-website
Visit that site for the 'rest of the story'
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