neighborhood match - top 10 team - stanford venture lab 2012

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Sonal, Lynann, Kostub, Erlan, Zane [email protected] http://neighborhoodmatch.weebly.com Neighborhood Match

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Final Presentation from Stanford Venture Lab 2012. Picked as Top 10 team/pitch from over 83k students.

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Page 1: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Sonal, Lynann, Kostub, Erlan, Zane

[email protected]

http://neighborhoodmatch.weebly.com

Neighborhood Match

Page 2: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Overview

For people relocating to a different city,Neighborhood Match helps them

find the perfect neighborhood

Page 3: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Problem / Opportunity

• 30 million US households move every year and feel the pain of trying to find the right neighborhood *

• Most movers rely on friends, gut instinct, “trial and error”, time-consuming research and dispersed data

• Realtors struggle to find quality leads and spend over $9.2b per year advertising homes – online spend currently $1b but rapidly growing **

* US Census Data

** National Association of Realtors

Page 4: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Demo – an evolved user experience

• V1 concept prototype• Demo Video:

http://screencast.com/t/gzHxbg8o• Interactive Demo Site:

http://neighborhoodmatch.weebly.com/

• V2 concept prototype

• Interactive Demo Site (in progress): http://neighborhoodmatch.org/

Page 5: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Competitive Advantages• Product

Neighborhood Match starts with your epicenter – your reason for moving; then creates an informative neighborhood radar based on what’s most important to you

• RelationshipsLeverage connections with Seattle Rentals, Estately and Redfin to drive mutually beneficial partnerships

• FoundersSeasoned “movers” with extensive product development, business leadership and launch experience from Google, Microsoft, Amazon and six previous start ups

Page 6: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Sales and Marketing

• User Acquisition• Strategic partnerships with rental companies, real

estate agents and real estate websites• Become the definitive source of neighborhood data on

the web, including SEO and regular “best of / top 10” lists and info graphics

• Wins To Date

• Commitment from Seattle Rentals and ongoing dialogue with Estately CEO

• Numerous real estate agents signed up for free “trial” leads

Page 7: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

We can, it can’t It can, we can’t

ZillowDecision engine to find neighborhood

Comprehensive home listings, Zestimates

NabeWisePersonalized search using ‘epicenter’

Detailed ratings, rankings and reviews

Neighborhood Scout

Comprehensive, freeCharge realtors for conversions

Search Engines / Wikipedia

Aggregated information in one location

Lots of user traffic

Competition

Page 8: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Business Model

• Business Opportunity• Realtors spend $9.2b per year on customer

acquisition, only $1b online but growing rapidly• Rental Advertising Market is $2b per year• On average, professionals relocate every five years

• Revenue Model• Realtor Leads: $20-$30 per lead• Rental Finders Fees: $200-$500 per customer• Display Advertising: $0.08 per user

Page 9: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Forecast

6 Months 1 Year 2 Years 3 Years

# of Users 20k 100k 300k 1M# of Launched Cities 1 3 5 10

# of Agents 0 100 500 1000

Revenue $0 $0.3M $1.5M $6M

# of Employees 3 5 15 25

Expenses $0.2M $0.5M $2.5M $4M

Profits ($0.2M) ($0.2M) ($1.0M) $2M

Page 10: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Team

• 60+ years combined experience with Microsoft, Google, Cisco, Amazon, Lockheed Martin, Waggener Edstrom and 6 startups

• Integrated Expertise: Business/team leadership, product development, program management, PR

• 14 relocations across 4 continents & US cities; we know the pain & are the right team to solve it!

Erlan Kostub Sonal Zane Lynann

Page 11: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Status and Milestones

• June 2012: published first concept prototype

• July 2012: partnership commitment from Seattle Rentals, initiated partnership discussions with Estately

• July 2012: ranked #1 team on Stanford venture-lab out of over 83,000 students

• Aug 2012: published second prototype, presently refining based on customer feedback for demos at end of month

• Sep 2012: incorporate and start product development

Page 12: Neighborhood Match - Top 10 Team - Stanford Venture Lab 2012

Summary & Contact

• Neighborhood match is a personalized experiential service to help you find the perfect neighborhood that meets your needs.

• We’re in the early conceptual stage and frequently interacting with customers and advisors to continuously refine our product design and business model.

• We would love to hear from you and receive your support in making this product come to life. Please contact us with any questions, feedback or suggestions.