neil campbell head of product and marketing b right solid online technology
DESCRIPTION
Neil Campbell Head of Product and Marketing b right solid online technology [email protected] @ brightsolid_tec. 25 mins : 10 things to cover. Intro to bright solid 3 stories of our work with App Vendors 3 key rules we follow when partnering 3 lessons learned. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/1.jpg)
Neil Campbell
Head of Product and Marketingbrightsolid online technology
[email protected]@brightsolid_tec
![Page 2: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/2.jpg)
2Information Classification: Restricted
25 mins: 10 things to cover
Intro to brightsolid 3 stories of our work with App Vendors 3 key rules we follow when partnering 3 lessons learned
![Page 3: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/3.jpg)
3Information Classification: Restricted
brightsolid background
Parent Company Est. 150 years, 1500 employees FY11 Rev: £250m £750m in non-traded
investments >250m comics, books,
magazines + newspapers per year
Incl. Regional Newspapers, Beano, Paragon Books
Innovative online applications for consumers and enterprises
Est. 18 years Team of 225 MSP with 2 UK data centres HQ in Dundee, Offices in Shoreditch,
Edinburgh, Dublin, Sydney and Los Angeles
![Page 4: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/4.jpg)
4Information Classification: Restricted
brightsolid today Number 1 in online genealogy in the UK (number 2 globally) Top 3 UK Social Media player All supported by our MSP heritage and backbone from our
Dundee data centres Our MSP business model extends from Application Clouds to
Infrastructure-as-a-Service and Virtual Network provision
![Page 6: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/6.jpg)
6Information Classification: Restricted
There is a new name added every second to the Genes ReunitedFamily Tree
![Page 7: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/7.jpg)
7Information Classification: Restricted
There are 24,021,406 registered members onFriends Reunited
![Page 8: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/8.jpg)
8Information Classification: Restricted
The 1.5 billion names in our genealogy databases is more than China’s 1.3 billion population.
![Page 9: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/9.jpg)
9Information Classification: Restricted
With the British Library we are digitising enough newspapers to cover Hampden Stadiumeach day
![Page 10: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/10.jpg)
10Information Classification: Restricted
Drivers in the Enterprise Market 70% of CIO’s primary concern is security, source Goldman Sachs survey 2011
Cloud is predicted to grow to 16% of a 200bn global IT market by 2014 and is exceeding growth forecasts
65% of CIO’s plan to partner extensively as opposed to do everything in house, Source IBM CIO 2011 report
By 2015 35% of IT budgets will be outside IT, Source HP 2012
We recognise that only 6% of non-IT stakeholders, see IT as a critical enabler of the business vision – Source IBM CIO 2011 report
![Page 11: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/11.jpg)
11Information Classification: Restricted
Customers
![Page 12: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/12.jpg)
12Information Classification: Restricted
Fully Managed Infrastructures
Dedicated or Multi-Tenant EnvironmentsState-of-the-art Tier3+ (Tier 4) facilitiesNationwide MPLS network
Security24x7
![Page 13: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/13.jpg)
13Information Classification: Restricted
Application CloudsSaaS with Compliance, Security & Usability
![Page 14: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/14.jpg)
14Information Classification: Restricted
Intro to brightsolid 3 stories of our work with App Vendors 3 key rules we follow when partnering 3 lessons learned
25 mins: 10 things to cover
![Page 15: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/15.jpg)
15Information Classification: Restricted
Story 1: ‘Traditional’ Model
Maximo Asset ManagementSolution delivered and live: FTSE 250 clientOne contract, single SLA, per-user pricingSigning to go-live: 6 weeks (over Christmas) ‘Traditional’ model: give pricing to app vendor, they add margin, licenses and their servicesRepeating now: Existing customer extended project after 12 weeks + additional deals in pipeline
![Page 16: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/16.jpg)
16Information Classification: Restricted
Story 2: Agile Delivery
Cognos Business AnalyticsUK Police ForceTuesday – concerns over Saturday’s matchFriday – solution live analysing all social media and alerting for trends in real-timeOur model: Co-sell, split revenue: shared risk, shared reward
![Page 17: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/17.jpg)
17Information Classification: Restricted
Story 3: Game-changing tech
Mango AppsSeattle Based ISV: World’s Most Advanced Enterprise Collaboration SoftwareGartner Cool Vendor 2012Our model: We sell and support in Europe – joint lead-gen, licence model, working together to develop product
![Page 18: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/18.jpg)
18Information Classification: Restricted
Intro to brightsolid 3 stories of our work with App Vendors 3 key rules we follow when partnering 3 lessons learned
25 mins: 10 things to cover
![Page 19: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/19.jpg)
19Information Classification: Restricted
Rule 1:
Be our own customer
Use the application within our group
![Page 20: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/20.jpg)
20Information Classification: Restricted
Rule 2:
Be a natural extension of existing products
![Page 21: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/21.jpg)
21Information Classification: Restricted
Rule 3:
Satisfy an existing demand
![Page 22: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/22.jpg)
22Information Classification: Restricted
3 rules for selecting app partners:
1: We use the app within our group2: Natural extension of existing products3: Customers are asking us for it
3 out of 3 = Ideal2 out of 3 = Worth consideration
![Page 23: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/23.jpg)
23Information Classification: Restricted
Intro to brightsolid 3 real-life stories of working with App
Vendors 3 key rules we follow when partnering 3 lessons learned
25 mins: 10 things to cover
![Page 24: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/24.jpg)
24Information Classification: Restricted
Lesson Learned 1:
Don’t underestimate application support
![Page 25: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/25.jpg)
25Information Classification: Restricted
Lesson Learned 2:
Comms from server to desktop are vital, and often overlooked
![Page 26: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/26.jpg)
26Information Classification: Restricted
Lesson Learned 3:
Don’t “sell a fire extinguisher in a butchers”
![Page 27: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/27.jpg)
27Information Classification: Restricted
25 mins: 10 things to cover
Intro to brightsolid 3 real-life stories of working with App
Vendors 3 key rules we follow when partnering 3 lessons learned
![Page 28: Neil Campbell Head of Product and Marketing b right solid online technology](https://reader035.vdocuments.net/reader035/viewer/2022062410/568161d0550346895dd1c6ee/html5/thumbnails/28.jpg)
Neil Campbell
Head of Product and Marketingbrightsolid online technology
[email protected]@brightsolid_tec