Now What?

You Have a Facebook Page!

NEW ERA OF SOCIAL DISCOVERY

Visits

Facebook has passed Google to become the top

source for traffic to major portals and is among

the leaders for other types of sites

› Social Media as important as Search

› Consumers increasingly discovering through trusted recommendations & referrals

TIME TO OPTIMIZE FOR SOCIAL MEDIA – “SMO”

FOR REAL ESTATE

ESTABLISH PRESENCE

Professional Photo

Contact Info

Link to Website

Create Professional

Twitter Profile (post through Facebook)www.facebook.com/twitter

1MAKE SURE YOUR PAGE IS RIGHT

OodlePro tab easily adds listings

& enhanced profile information

Fuels word-of-mouth referrals

Listings automatically showcased

ESTABLISH PRESENCE1

ADD LISTINGS TO YOUR PAGE

Fuel word-of-mouth referralsListings tied to Agent & Broker Pages

ESTABLISH PRESENCE1

FOR BOTH AGENTS & BROKERS

Marketplace tab for Brokers

› Stay in touch with clients & prospects– They can keep up with you, you stay top of mind

– Easily track what’s going on in their lives

› Upload your contacts– Facebook > Account > Edit Friends > Find Friends

› Invite personal connections

› See who friends and professional contacts are connected to

GET DISCOVERED2

BUILD BASE OF FANS & FOLLOWERS

10M+ users/month

Facebook Marketplace

powered by Oodle

GET DISCOVERED2

USE FACEBOOK MARKETPLACE

Listings seen by everyone(not just your friends)

Working with a buyer?

Post what you’re looking for!

GET DISCOVERED2

ADD YOUR LISTINGS

Simply claim your listings to

include them in Marketplace

Clear call to action

Linked to your

Facebook Page

GET DISCOVERED2

LISTINGS TIED TO YOUR PAGE

GET DISCOVERED2

Listings tied to your

Facebook Page & Twitter Profile

Listings also promoted

on Oodle Network

LISTINGS TIED TO YOUR PAGE

› Keep it light – Share observations links to blogs, pictures

› Do it often – once a day, few times a week

› Don’t sell, but don’t be scared to talk business

“Ranking for Burlingame

schools up. Bodes well

for prices.”

“Buyer looking for

a 3 Bedroom Condo

in Belmont near train

station. Know of one?”

“Just listed home on

Elm Street. What an

incredible view. First

peek this weekend!”

“Just sold the house

on Chambers Street.

Multiple offers.

Market picking up.”

RAISE YOUR VISIBILITY3

SHARE AND SHARE AGAIN

› Comments as visible as shares– When something catches your eye, comment in supportive way

› Regularly watch your streams– Track what people are saying about you, your listings, and your market

(www.tweetdeck.com)

› When jumping into a conversation with someone you don’t know, tread lightly

– Identify yourself, offer brief & helpful commentary, let them decide to follow up

RAISE YOUR VISIBILITY3

JOIN CONVERSATIONS

As people discuss listings

they gain viral visibility

RAISE YOUR VISIBILITY3

SPARK CONVERSATIONS

Fuel word-of-mouth referrals

Automatically share new listings

on both Twitter and Facebook

RAISE YOUR VISIBILITY3

SHARE YOUR LISTINGS

FOR REAL ESTATE

› Use your listings to build your SMO– Enhance your Page

– Get discovered by people you don’t know

– Fuel conversations

› One simple subscription– $25.00/month for Agents

– Tiered pricing for Brokers

› Just claim your listings

Fuel word-of-mouth referrals

Brokers Currently Supported:

OODLE PRO LIMITED OFFER

Additional 10% off annual subscription if sign-up by May 14th.

www.oodle.com/homepro

Coupon code:Remartech

SOCIAL MEDIA GUIDE

www.oodle.com/social

FACEBOOK MARKETPLACE

www.facebook.com/marketplace

TWITTER

@oodle_RE

YOU HAVE A FACEBOOK PAGE!

Questions: proteam@oodle.com