neil thurman · 1 st survey (jun-jul 2007) 2nd survey (sept-dec 2009) — combined active...
TRANSCRIPT
Neil Thurman
Amsterdam Privacy Conference, 25-26 October 2015
‘new particularity’ of individualism, personalisation, and consumerism –Jean Seaton
Growth in personalisation at 11 UK and US news publishers, 2007-2010
Source: Thurman & Schifferes, 2012
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14Source: WAN-IFRA report ‘Privacy: An Issue for our Time, 2015
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“fat finger problem”
iPod touch nano
Mobile editions and ‘apps’
Full web editions
Forms of personalization 1.7 22.54
Source: Thurman and Schifferes, 2012
Average number of different forms of personalization on the mobile and desktop editions of 11 UK and US news publishers, 2010
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‘new particularity’ of individualism, personalisation, and consumerism –Jean Seaton
• New brands’ personalisation – stalled.• Industry consolidation – Outbrain # 1 for
content recommendations.• Content recommendations
commoditised – concern over editorial / advertising boundaries.
• News personalisation mostly done by social media / aggregators.
