The World’s Finest Underwear

Handmade in

Switzerland

since 1871

Fall 2015

The Vision

THE WORLD‘S FINEST UNDERWEAR

Hand made in Switzerland from the finest materials since 1871.

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1871

Pauline Zimmerli

founds the company

in Aarburg,

Switzerland.

She not only lays the

foundation of a

flourishing family

business, but she is

also credited with

beginning the Swiss

fine knitting industry.

Zimmerli –

a success story

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Global Brand Position

• Since 1871, Zimmerli has manufactured exclusive underwear for connoisseurs of ultimate quality, comfort and well being.

• Zimmerli is created from only finest natural fibers available worldwide, handled with utmost care, and combined with finest European trims or laces, to create perfect fit, maximum comfort and refinement.

• Zimmerli enjoys a reputation as producer of “the world’s finest underwear”, a distinction the company considers vital to maintain.

• Zimmerli is the only company producing underwear in Switzerland, and is committed to this as a core component of it’s brand DNA.

• Zimmerli is a celebrity favorite of David Beckham, Jamie Fox, Robert DeNiro, Halle Berry, Jennifer Garner, Hillary Swank, Al Pacino, Denzel Washington, Will Smith and more.

• Zimmerli’s incomparable style is achieved through “handmade” qualities - a lost art – and yhrough exquisite ribs and knitting structures of the fabrics. For example, there are 4 knitting machines left in the world to create exclusive rib treatments, and they are owned by Zimmerli.

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Only the finest raw

materials are chosen and

processed by Swiss and

European partners:

•Extra long staple

Egyptian Mako cotton

•Softest raw silk threads

(Greige)

•Super fine Merino wool

•Bamboofil ® made in

Switzerland

•Micro Modal ® from

Lenzing

All fabrics meet

Oeko Tex Standard 100.

Finest materials

Product

Philosophy

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4. PRODUCTS

Product

Philosophy

Swiss made in our own workshops

• Every single part that makes up our underwear is

finished at our very own production plant in Coldrerio,

Switzerland.

• 50 employees produce, in numerous complex steps,

the underwear that has attained world renown.

Production

Coldrerio

Knitting mill

Huttwil

HQ

Aarburg

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The

Personalities

of

Zimmerli of

Switzerland

Page: 7

The

Personalities

of

Zimmerli of

Switzerland

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Zimmerli‘s Icon Piece:

207 Richelieu

David Beckham in his

“Official Calendar 2009“

The

Personalities

of

Zimmerli of

Switzerland

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Zimmerli Richelieu is the singlet of the heroes…

The

Personalities

of

Zimmerli of

Switzerland

Page: 10

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Zimmerli is a select

brand at leading

luxury stores in the

finest addresses

worldwide.

It can be found at

over 650 selected

partners in over 50

countries. Paris

München

London Berlin

Zürich

Milano

Mannheim

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Unique Brand Position At Neiman Marcus

Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment.

Meets the taste level of highly discerning customers who travel the world and expect the most

refined European products found at Harrods, Zermoli, Globus, to be present at Neiman

Marcus.

Narrow distribution of Zimmerli in the US distinguishes NM assortments from other more widely

distributed brands on your floor.

“Made in Switzerland” is a proud and vital core value of the Zimmerli brand—the only

underwear company still producing in Switzerland—a true commitment to creating handmade

luxury products.

Zimmerli offers excellent price-to-value with investment pieces of multi-function. Products can

be layered, worn as underwear, sensual sleepwear, or great RTW items. All with exquisite

comfort against skin for well being.

Zimmerli is “The Couture Underpinning”, uncompromised quality and style-to-be-seen. A

perfect paring with the finest RTW brands.

Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable.

Each rib structure has a unique look and feel, knitted on rare machines that Zimmerli owns.

Reorderable fashion basics are unique to Zimmerli. Offer your customers very special, highly

detailed and unusual NOS products, a profitable business with minimal markdowns

Zimmerli is “handmade”, uncommon, the best-of-the-best, a distinctive luxury

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Zimmerli’s unique

style is achieved

through exquisite ribs.

These make Zimmerli

incomparable to other

brands on Neiman

Marcus selling floor.

Each rib structure has

a unique look and feel.

Exclusive ribs are

knitted on rare

machines, that only

Zimmerli owns.

Exclusive Ribs Our PRODUCTS

Product

Philosophy

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100% long staple

Egyptian Mako

cotton

2x2 Rib

Opulent French

Stretch Calais Lace

Trim. Lacey,

sensual, extreme

comfort

Colors:

White

Black

Sizes:S-XL

Styles:

Spaghetti 211-2750

Cap Sleeve 211-2752

Hipster 211-2754

Ava - 2x2 Rib Fall 15

Assortment

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Madison - 6X6 Rib

100% long staple

Egyptian Mako

cotton, fine twisted

yarn, mercerised

6X6 Rib

Rich Modern

Graphic Stretch

Lace Edge from

Switzerland

Colors:

White

Black

Sizes: S-L

Styles:

Spaghetti-282-2410

Long Sleeve-282-2413

Bikini-282-2414

Fall 15

Assortment

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260 Maude Prive

100% long staple

Egyptian Mako cotton,

hierloom quality

French Stretch Calais

Lace Trim

Styles:

Spaghetti 260-2186

No Sleeve 260-2187

Hipster 260-2190

Sizes: S-XL

Basic Colors:

Blush

Ecru

Black

Fashion Color:

Dark Shadow

Maude Prive - Ajoure Fantasy Rib

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Fall 15

Assortment

Fleur Magique – 2x2 rib

100% long staple

Egyptian Mako cotton

Exclusive Italian

directional embroidered

medallion

Colors:

White

Black

Styles:

Spaghetti 211-2725

No Sleeve Top 211-2726

Hipster 211-2729

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Fall 15

Assortment

12.09.2014 19

Fall Fashion

Maude Prive in Dark Shadow

260-2186 Spaghetti Top

260-2187 No Sleeve Top

260-2190 Hipster

Audrey’s Day in Arctic ice

370-2830 Spaghetti Top

370-2834 Hipster

Audrey’s Day in Black

370-2831 Top

370-2834 Hipster

Juliette in Black with Ecru lace

370-2834 Spaghetti Top

370-2826 L/S Top

Gwyneth in Vanilla

718-2817 Spaghetti Top

718-2821 Rio Brief

Gwyneth in Artic Ice

718-2818 Top

718-2822 Low Hipster

Driving Growth in Fall 2015

• Distinctive Assortment

• Contest for All Sales Associates

• Zimmerli Reference / Brand Book for each door

On-going Sales Support

Beautiful Features and Selling points Emails to SA’s

Smart Phone & Social Content for use with Customers

Facebook / Social coordination to Promote Store Events

Department / Store Support

Gratis for Department SA’s & Personal Shoppers (new doors)

Training Seminars in-stores or on-line in all 10 doors

Customized Training handouts per NM Assortment

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