neomobile marketing solutions brochure
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Now your marketing investement can be more effective, discoverhow...
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About Us_ Neomobile Markeng Soluons is the mobile markeng division of the Neomobile group. The business unit provides mobile adversing
and promoon soluons and services for adversers and agencies. With its Technological Hub and R&D in Europe, Neomobile Markeng Soluons
counts on a Groups vast internaonal presence with offi ces and markeng teams in Europe, Latam and Asia.
Our Experse_
Our disnve experience & approach in selecng content, packaging services, designing the most appropriate
communicaon and our media experse, allow Neomobiles team of professionals to create and manage mobile markeng
campaigns which deliver high levels of return on investment.
Search & Display Adv_ Design, planning and management of adversing campaigns across the main On and Off Portalnetworks and on premium inventories.
SMS & MMS Adv_ Design and management of text and mulmedia campaigns towards profiled mobile user database.
Integraon of databases of main carriers with databases of publishers and extra-carrier providers for a total coverage
and flexibility of the potenal market.
Mobile sites_ Design, development, management and hosng of sites dedicated to a mobile browsing experience
leveraging the most advanced plaorms for ensuring total handset interoperability and enabling dynamic management
of content and layouts.
iPhone & Mobile Applicaons_ Design and development of interacve cross-plaorm applicaons (Apple, Blackberry,Android, Java, Symbian).
Mobile Couponing Plaorm_ Integrated plaorm for creaon and management couponing programs for tradional
and online stores.
Mobile Contest Plaorm_ Creang and managing a wide variety of Mobile Contests (Instant Win Campaigns,
Premium Contests, Mobile Raffl es,) with full service approach (technological plaorm, legal requirements, logiscs,
customer care, etc..).
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Your Business_Neomobile Markeng Soluons boosts your business results, by designing, developing and managing
adversing and promoon campaigns that exploit the full potenal of mobile.
Brand Awareness campaigns for new product launch or reposioning_
The mobile channel is highly interacve and has great user profiling capabilies, thus it is especially useful in
reposioning or launching new products and services. Through mobile, marketers can reach their targets with
precision and, thanks to the interacve properes of the Medium, smulate strong brand or product experiences.
The Mobile channel is also highly scalable and flexible; it can be integrated easily with web campaigns and with all
tradional channels (Tv, Radio, Print) boosng the results of integrated markeng campaigns.
Leads Generaon Campaign_
The high penetraon of Mobile devices and the connuous presence and use of the handset in everyday life gives
the Medium great potenal to reach and establish an inmate dialogue with targets, thus creang good opportunies
to ulize Mobile for prospecng acvies.
CRM and Loyalty Programs_
The lower costs (compared to other channels) and the high degree of customizaon, make mobile a very effecve tool for one
to one markeng and communicaon strategies which leverage a companys customer base.
In-store and digital-store traffi c increasing_
The possibilies to interact in mobility, both physically and virtually, make the mobile channel one of the most
effecve in developing campaigns that aim to increase traffi c in Point of Sales.
MUMM 2010ADV campaign,
M - site.
Italy
Ilko & illy issimoM - site,
Display & Search
ADV Campaign.
Italy
Coca-Cola &
MotorolaNew Device
Promoonal
Campaign,
M-Site with
exclusive content.
Brazil
Tam AirlinesMobile Markeng
Strategy, Offl ine
and Online media
to promote a
SMS quiz.
Brazil/France
Namie AmuroBest ficon tour
M-Site, SMS
Push Campaign,Wap ADV
On&Off portal.
China
SmirnoffM - site.
India
Case History
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Roma
Barcelona
Ciudad de Mxico
Miami
So Paulo
Lisboa
Casablanca
MadridLondon
Paris
Milano
Istanbul
Mumbai
Dhaka
Shangai
Tokyo
Neomobile is a Mobile Media company, one of the fastest growing players in the Industry and a global leader in Mobile Entertainment and Mobile Markeng
Services.
The Company designs, develops, markets and distributes digital content and interactive services for mobile users in partnership with Mobile Network
Operators and Media Companies around the world. Acve since 2004, Neomobile is a leader in the Direct-to-Consumer (D2C) segment, currently the number oneplayer in Italy and among the top players in Spain, Brazil, Turkey and France. The increasing success in the Mobile Entertainment sector has led Neomobile to also
achieve a prominent role in the B2B segment designing, developing and managing content and technology solutions and services for Mobile Network
Operators and Media Companies.
The Company is also a pioneer in the Mobile Markeng space and has recently launched a fully dedicated division: Neomobile Markeng Soluons. The Business Unit is
fully dedicated to designing, developing and managing end-to-end mobile adversing and promoon campaigns for agencies and adversers.
Neomobile operates throughout Europe, Asia and Lan America and it is an acve member of the Mobile Entertainment Forum (MEF) and of the Mobile Markeng
Associaon (MMA).
Group Profile
Neomobile Markeng Soluons contacts
Corporate Headquarters
Neomobile SpA
Viale Pasteur, 78
00144 Roma - Italy
Tel: + 39 06 98262553 - Fax: + 39 06 54221788
Lan America
Neomobile do Brasil
Av. Eng. Luis Carlos Berrini 962/conj.21
So Paulo - Brazil
Tel: + 55 11 51022845 - Fax: +55 11 510 22106
Asia
207, Oberoi Chambers II,
off Andheri Link Road, Andheri (w)
Mumbai, 400053 - India
Tel: +91 22 26731548 - Fax: +91 22 26731549
Europe
Via Tortona, 14
20144 Milano - Italy
Tel: + 39 06 98262553 - Fax: + 39 06 54221788
www.neomobilegroup.com