nesea pitch
TRANSCRIPT
What’s the problem?
How many times have you seen an interesting person in
a public place but you didn’t have time to meet?
It’s always a wasted opportunity...
Competitors
Geolocation based apps to find people nearby already exists:
But they are different from Nesea...
Circle
Competitors: differences
Other apps Nesea • Posts, walls, likes and other
generics things unrelated with
finding people nearby.
• The only main function is finding
people nearby (in the present and in
the past) and contact them.
• Classical social network friends
structure.
• Lack of privacy because everyone
in the app can see where you are.
• User experience laborious
• Just save people in a favorites list, to
contact them whenever you want.
• You can only see people that are or were in
your same place.
This is the only way to contact them.
• User friendly
And there’s one more fundamental difference...
Competitors: key difference
Geolocation usage
Other apps Nesea
• User’s position determined by
coordinates.
• User’s position determined by
coordinates of a specific closed
place.
• Usage area is all the space.
• Users nearby are found by
proximity.
• Usage area is restricted to the
place where user is.
• Users nearby are found because
they are in your same place.
It’s like a Virtual Room
But which is the best place for Nesea?
The best place
• Closed, not dispersive and where there’s high people density in
little space.
The best place
• Where you go to meet new people.
• Where it’s impossible to know most of the people.
• Where people behaviors are the same all over the world.
• Where the male-female percentage is about the same.
DISCO
Nesea core: the flag
1. Choose the disco where you are.
The flag
2. Nesea will automatically control if your position
corresponds to the disco of your choice.
3. Start the flag and you can see all the people that are
flagged in your same place at the same time.
4. The flag will turn off when you decide, when you
leave the disco or when your device is switched off.
5. All the flags are kept in memory permanently, so you
can forever see all the people that you were with.
The flag is our concept of localization.
It’s the only way to communicate with other users
and it’s very simple to use:
The growth of Electronic Dance Music (EDM)
*Estimate by people attendance
EDM growth = discos growth = Nesea growth
EDM music explosion is pulling all the related sectors toward a
great growth:
• + 260% Engaged and Interested Listens and Plays of EDM from 2004 to 2012
• + 33% number of EDM events yearly worldwide
• + 9.8% EDM digital music revenues in 2012
• + 190% listeners from 2012 to 2013 EDM in Last.fm
The growth of Electronic Dance Music (EDM)
0
50000
100000
150000
200000
Tomorrowland (Europe)
2005
2013
0
50000
100000
150000
200000
Sunburn Festival (India)
2007
2012
0
50000
100000
150000
200000
Kazantip (Ukraine)
2008
2013
0200400600800
1000120014001600
USA EDM festival capacitygrowth (x 1000)
2007
2008
2009
2010
2011
EDM events are growing all over the world*
*Estimate by people attendance
EDM growth = discos growth = Nesea growth
The growth of Electronic Dance Music (EDM)
EDM growth = discos growth = Nesea growth
Yahoo Finance
EDM enthusiasts are more mobile and social:
• Social media is a big driver for EDM events
• EDM fans love to share
• Smartphones are integral for the EDM experience
EDM events are growing incredibly fast: Eventbrite* has seen gross ticket
sales quadruple for EDM events in the last year.
*International online ticketing service
Business Model
How to monetize
Banners in flag
people list
Ads in discos
profile pages
Highly targeted and location-aware advertising
How to grow
Expansion Deals with discos:
• Every disco is added to the app, under consensus, by Nesea staff
• A new disco is added when the previous ones are completely
saturated
• Discos in a new city are added when discos from previous cities
are completely saturated
• Monitored expansion
Promote Nesea in added discos:
• Promote inside the discos
• Promote outside the discos (flyers, posters)
• Promote on Facebook pages of discos and events
• Eventual free Nesea gadgets given at parties
How to grow
Expansion
The perfect area for initial Nesea expansion is Via Libetta in Rome
(Ostiense district).
Here indeed there are 7 well known discos very close each other.
Saponeria Club
Ametista Club
Circolo degli Illuminati
Discoteca Marilyn
Goa Club
Distillerie Clandestine
45 Giri
Our team
Alessandro Scappa Simone Di Paolo Matteo Tempesta
Co-founder
Android team manager
Backend developer
Co-founder
iOS team manager
Backend developer
Backend team manager
Android developer
What do we need?
We are raising
150.000 €
To be divided in:
• Hiring new programmers and graphics to complete the development
of the iOS and Android apps.
The apps are already in a quite advanced state and all the backend
side (server in Node.js and database in MySQL) is ready.
• Marketing aspects, like deals with discos and Nesea promotion.
• Manutentions and server cost.
• Hiring people for business side.
In conclusion
Why Nesea?
• Disco business is growing incredibly fast.
• There aren’t significant apps for discos.
• People who go to discos, age group 18-30, are the most social and
active smartphones users.
• Its potential is going to rise with technologies improvement, like better
GPS, long lasting batteries...
Huge possibilities of expansion (pubs, cinemas, nightclubs...)
• Is extremely easy and fast to use.
• Is based on the social interaction between men and women.
