1. Brand sentiment perception 0 200 400 600 800 1000 Facebook Twitter LinkedIn Questions Negative Positive 2. Brand products buzz Maggi Nescafe Milkmaid 0 0.5 1 1.5 2 2.5 3 3.5 4 0 1 2 3 4 3. Kitkat Nescafe Nestle Ice cream 0 0.5 1 1.5 2 2.5 3 3.5 4 0 0.5 1 1.5 2 2.5 3 3.5 Brand products buzz 4. Intent to buy ROI (earned+gained) 5. Competition concern 6. Discover through direct keyword positive about Maggi Discover 7. Discover through inference positive about food products Discover 8. Social media influencers marketing 9. Social media personalized marketing 10. Predict the social brand life 11. Listen + Think + Predict 12. Future is already here! Thank you. Deva Reddy.J Founder and CTO Evam technologies