net isdr a new concept

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Post on 08-Jul-2015

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DESCRIPTION

Explication du concept du Net ISDR ou du Net In-Store Decision Rate, analysant le moment du choix de la marque dans le point de vente

TRANSCRIPT

Page 1: Net ISDR a new concept

Ready

to go

shopping ?

Page 2: Net ISDR a new concept

NET ISDR :

a new

concept !

Page 3: Net ISDR a new concept

Purchasedproducts

Plannedpurchases

Planned brand

+ brand bought

Planned brand

+ other brand bought

Unplanned brand

Usual brand

Other brand

Unplannedpurchases

Usual brand

Other brand

Don’t know

Moment of brand choice ?

56%

9%

20%

Brand

« before »

= 86%

73%

27%

3%

4%

2%NET

ISDR

= 9%

National universe ; PRP 18-54 years ; base = total purchases during the last shopping trip ; average 40 FMCG categories

Page 4: Net ISDR a new concept

ISDR & In-Store activation : do not confuse !

Planned Not

planned

Brand

before

Brand

in store

Purchases

NET

ISDR

GROSS

ISDR

National universe ; PRP 18-54 years ; base = total purchases during the last shopping trip

79% 21%

71% 29%

58% 42%

89% 7%

86% 9%

80% 11%

33%

45%

59%

DRINKS 79% 21% 34% 89% 7%

Average 73% 27% 44% 86% 9%

SNACKS 58% 42% 59% 80% 11%

Average

40 FMCG