net isdr a new concept
DESCRIPTION
Explication du concept du Net ISDR ou du Net In-Store Decision Rate, analysant le moment du choix de la marque dans le point de venteTRANSCRIPT
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Ready
to go
shopping ?
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NET ISDR :
a new
concept !
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Purchasedproducts
Plannedpurchases
Planned brand
+ brand bought
Planned brand
+ other brand bought
Unplanned brand
Usual brand
Other brand
Unplannedpurchases
Usual brand
Other brand
Don’t know
Moment of brand choice ?
56%
9%
20%
Brand
« before »
= 86%
73%
27%
3%
4%
2%NET
ISDR
= 9%
National universe ; PRP 18-54 years ; base = total purchases during the last shopping trip ; average 40 FMCG categories
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ISDR & In-Store activation : do not confuse !
Planned Not
planned
Brand
before
Brand
in store
Purchases
NET
ISDR
GROSS
ISDR
National universe ; PRP 18-54 years ; base = total purchases during the last shopping trip
79% 21%
71% 29%
58% 42%
89% 7%
86% 9%
80% 11%
33%
45%
59%
DRINKS 79% 21% 34% 89% 7%
Average 73% 27% 44% 86% 9%
SNACKS 58% 42% 59% 80% 11%
Average
40 FMCG