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Marketing presentation on National Foods Blog.TRANSCRIPT
- 1. Internet Marketing RecommendationNational
foodshttp://national-foods.blogspot.com/
PREPARED BY: CARY KUBAS & BRITNEY MILLER - 2. Perspective
Internet marketing evolving into the fastest growing medium to reach customers
Mobile advertising jumped by 169% (2008-09)
In a recent poll, many markets have placed a high value on social media
A recent Hubspot webinar stated a majority of companies seeking to increase their social media presence. - 3. Blog Topic- National Ethnic Dishes
- 4. Persona
Married and mother of two
Very close with their parents who moved to are travelling the world now that they are retired.
Works as a national accounts manager
Travels around the world
Very ambitious in life
Enjoys discovery of new experiences
in life - 5. OverviewBlog Posts
Italian dining
Incredible India
Plentiful Poland
Pearls of the Orient
Eclectic Contemporary Fusion
Taste of the French
Saucy Aussie
Hungry Hungarian
Best of the British
Swedish Food. - 6. Facebook Fan page
- 7. Twitter Feed
- 8. YouTube Channel
- 9. Blog Performance Google Analytics
Top traffic sources were facebook
& Google - 10. Ice Rocket Analytics
Highest Geolocation by countries were Canada, U.S. and Europe. - 11. Overview Contd
Our blogs views had strengths/weaknesses
Facebook doubled in a week and +
Twitter suffered from lack of Tweets
YouTube slowly progressed views
Lack of pushing the marketing - 12. Key Learning's : Metrics
- 13. Indicated Actions
Learning's
Low Twitter Usage = Low Feedback from Twitter
Few Comments and Interaction on blog
Suggestions
Use Twitter more
Encourage viewers to comment & interact - 14. Recommendations
Website?
We plan to have one
Fans & users can communication with us
We can advertise related products to make money - 15. Recommendations Cont.
Blog
Add advertisements from related companies products
Post more than once a week
Get feedback from viewers
Comments
Interaction
Likes & Dislikes - 16. Recommendations Cont.
SEO
Talk about newsworthy things
Add more keywords & use them more in posts
Keep updating & making changes to keep blog current - 17. Recommendations Cont.
PPC
Text Ads
Keywords: International, Foods, India, Dish, Recipes, Ethnic, Hungary
Average Cost Per Click = $0.20
Competition would be all other related blogs - 18. Recommendations Cont.
Display on these sites
bbweb-arena.com
cafeblo.com
fc2web.com
lovecms.com
justmystage.com
sakuraweb.com
moe-nifty.com
ochef.com
freett.com
yu-yake.com
Sample display ads - 19. Recommendations Cont.
Social Media
Facebook Page
(Linked)
YouTube Channel
(Linked)
All of these tools linked together will create an outstanding Social Media campaign that can keep viewers up to date and allow them to communicate efficiently.
Twitter Account (Linked) - 20. Recommendations Cont.
Affiliate Marketing
We would advertise on other related websites
We would also allow other websites to advertise on our blog
Example: Amazon could advertise recipe books on our page - 21. Recommendations Cont.
PR
We could have a social media release each week prior to making a new post
This is where fan could get involved and make suggestions or requests for future posts - 22. Recommendations Cont.
Email Marketing
This is where we would let users know a new post has been posted
We could also post featured recipes of the country being discussed for that particular week
Try and get audience to like facebook page, follow twitter and subscribe to blog
Send an email on Monday evenings after
posting the most recent post on blog - 23. Recommendations Cont.
Mobile Marketing
People who like the facebook page can check in places and national foods could send them suggestions on restaurants close to where they are to eat.
This may not be appropriate: additional research and permission would be needed. - 24. Rationale
These are all useful & effective tools for National Foods to use.
- They allow us to stay in contact with fans easily
- 25. Keep everyone updated & aware of what National Foods is doing