net w ork 2018 media kit - cloud object storage · 2018 media kit. creative planet net w ork...

CREATIVE PLANETN E T W O R K

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2018 MEDIA KIT


Content creators need a dynamic daily resource to keep them informed about issues and advances that impact video production, postproduction and delivery. That resource is the Creative Planet Network, creativeplanetnetwork.com.

Integrating content from both Digital Video and Video Edge, Creative Planet Network offers engaging, interactive technology-focused content, in-depth reviews, expert guidance, and tutorials alongside editorial that follows the creative process addressing, project challenges and showcasing compelling work.

A One-Stop, Information-Packed Online Resource Focused on Content Creation, Delivery and Consumption

John Casey, North America

212-378-0400, [email protected]

Michele Inderrieden, North America


Vytas Urbonas, North America


Pete Sembler, North America650-238-0324

[email protected]

Raffaella Calabrese, Europe

[email protected]

The Creative Planet Network delivers its content to an active, engaged audience for greater reach, marketing efficiency and impact. Combined with a family of newsletters, ebooks, webinars, and a considerable social media presence, Creative Planet Network is the only partner you need to reach the video industry.

FOR ADVERTISING INFORMATION, CONTACT YOUR CREATIVE PLANET NETWORK SALES REPRESENTATIVE:

John CaseyVytas UrbonasPete Sembler

Michele InderriedenRaffaella Calabrese

OVERVIEW

Specs >

OVERVIEW

JANUARYTECHNOLOGY

FOCUS: 2018 Technology Preview

CREATION: Gear on the Go

DELIVERY: Bonded Cellular

EXPERTISE: Live Production

BUYER’S GUIDES: Content Delivery Networks

EBOOKS: Portable Storage

DEADLINES: Ad Reservation: 11.27.17Ad Materials: 12.4.17

APRILTECHNOLOGY

FOCUS: NAB Show Previews

CREATION: NAB Sneak Peeks

DELIVERY: Video Over IP

EXPERTISE: 15 Things You Can’t Miss at the NAB Show

BUYER’S GUIDES: NAB Show Social Hub

EBOOKS: Camera Support


JULYTECHNOLOGY

FOCUS: Lighting

CREATION: Teleprompters

DELIVERY: Switchers and Webcasting

EXPERTISE: Wireless Production

BUYER’S GUIDES: Live Production

EBOOKS: Lenses and Lens Accessories


OCTOBERTECHNOLOGY

FOCUS: Audio Recording

CREATION: NAB New York Sneak Peeks

DELIVERY: Camera Support

EXPERTISE: Video Over IP

BUYER’S GUIDES: Video Platforms

EBOOKS: Teleprompters


FEBRUARYTECHNOLOGY

FOCUS: Wireless Production

CREATION: Lighting

DELIVERY: Recorders

EXPERTISE: Bonded Cellular

BUYER’S GUIDES: Streaming

EBOOKS: Video Capture Cards


MAYTECHNOLOGY

FOCUS: NAB Show in Review

CREATION: Streaming

DELIVERY: Video Capture Cards

EXPERTISE: 15 Things You Might Have Missed at the NAB Show

BUYER’S GUIDES: VR/360 Production

EBOOKS: Monitors and Displays


AUGUSTTECHNOLOGY

FOCUS: Streaming Production

CREATION: VR/360 Production

DELIVERY: Monitors and Displays

EXPERTISE: 15 Things You Can’t Miss at the IBC Show

BUYER’S GUIDES: Online Training

EBOOKS: PTZ Cameras


NOVEMBERTECHNOLOGY

FOCUS: GV Expo

CREATION: Video Over IP

DELIVERY: Media Management

EXPERTISE: Streaming Production

BUYER’S GUIDES: Social Media Tools

EBOOKS: Field Production


MARCHTECHNOLOGY

FOCUS: NAB Show Previews

CREATION: NAB Sneak Peeks

DELIVERY: Storage

EXPERTISE: Field Production

BUYER’S GUIDES: What to See @ NAB

EBOOKS: Recorders


JUNETECHNOLOGY

FOCUS: New Cameras

CREATION: Camera Support

DELIVERY: Streaming

EXPERTISE: Storage and Media Asset Man-agement

BUYER’S GUIDES: Mobile Video

EBOOKS: Bonded Cellular


SEPTEMBERTECHNOLOGY

FOCUS: Video Capture Cards

CREATION: Production Sound

DELIVERY: Content Delivery Networks

EXPERTISE: Cloud-Based Collaboration

BUYER’S GUIDES: What to See @ IBC

EBOOKS: Converters


DECEMBERTECHNOLOGY

FOCUS: 2019 Technology Previews

CREATION: Monitors and Displays

DELIVERY: Lighting; 2018 Industry Innova-tor Awards

EXPERTISE: Storage and Networks

BUYER’S GUIDES: Webcasting

EBOOKS: Storage


2018 Site Editorial CalendarCRISTINA CLAPP, EDITORIAL DIRECTOR

Phone: (310) 429.8484 | Email: [email protected]

2018 New, Expanded Reach for the Creative Planet Network

BUSINESS ACTIVITY

JOB FUNCTION

PURCHASING POWER98% of Creative Planet Network readers are involved in their organizations’ decisions to purchase digital video products and services.

OVERVIEW

Production Facility/Independent Producer

Broadcast/Cable/IP/TV/Mobile

Training/Education

Post Production Facility

Corporate/Enterprise/Web

Video

Live Production/Audio

Avertising/Marketing/Media

Goverment/Medical

40%

30%

20%

10%

Director/Producer/Digital Media

Corporate & FacilityManagement

Editor/Post/Graphics/Audio

Videographer

Engineering/IT/Web

Training/Educator/Other

32%

23%

16%

13%

12%

4%

NEW

BAY+

2018 NewBay+ Marketing Services

BrandingThought

LeadershipLead

GenerationLead

Nurturing

White Paper: With the guidance of our editors and expert contributor writters we create an informational customer-focused content asset in .pdf format and market it over our audiences for leads. √ √eBook: Same as white paper except we execute in an interactive digital format where you can provide up to three videos and do “show and tell” along with presenting customer-focused content. √ √Research + Media: We create a 15-20 question survey about a critical issue that we send to our audiences, and then produce an 8-to-10-page research white paper with the results that we market for leads. √ √Lead Nurturing: We create a 6-email, co-branded lead-nurture program using your assets (or we’ll create any content you need) that nurtures up to 3,000 of your leads and turns up to 5 percent of them into hot, sales-ready leads. √Native Advertising: We create a high-visibility home-page post that helps drive traffic to a custom article page with up to four of your best assets. √ √Infographic: We work with you to pull the most insightful data to tell your story of a hot market segment in an infographic that you can attach your brand and logo to and that is published as a one-page custom report in our magazines. √ √Custom Video: At major industry shows or on standalone basis, our experienced multi-camera crew with professional editing capability creates a compelling custom video that we also market to our audiences. √ √Social Media Hub: Our editors curate in real time the hottest Twitter, Facebook, Instagram, and other social media posts for a custom hub that we create on a hot topic to drive thought leadership and leads. The social media hub is embedded on your site, our media websites, and you can even embed it on your partners’s websites.

√ √ √

PRIMARY MARKETING GOALS

for more information, contact Joe Braue,VP of Marketing Services, at [email protected]

Digital Advertising Options

Website >

eNewsletter >


WEBSITE

Get more options for visibility than ever with our new home page and section features.

HOME & SECTION PAGE FEATURES

HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90 LEADERBOARD, 728 x 90

FIXED BOTTOM | 728 x 90, 970 x 90

WEBSITE

Get more options for visibility than ever with our new home page and section features.

ARTICLE PAGE FEATURES

HEADER 320x100, 300x250, 320x50

ADHESION 320x50

WEBSITE

HIGH IMPACT SOLUTIONS

WEBSITE

GALLERY PAGE FEATURES

ENEWSLETTER RATES & SPECS

For advertising questions, please contact your NewBay Media sales representative today! Direct technical questions and submit materials to Caroline Freeland: [email protected] or 703-852-4610.

CUSTOM EBLAST

Integrate Your Messaging Today with a Product Placement or Banner Advertisement in one of the Creative Planet Network Weekly eNewsletter!

AD U

NIT SPEC

IFICATIO

NS

INCLUDED WITH ARTWORK:REFERRING URL AND ALT TEXT

ANIMATED:NO RICH MEDIA

ANIMATED GIFS OK

MATERIALS DUE:THREE DAYS PRIOR TO MAIL DATE

AD FORMAT:GIF OR JPEG FILES

Client-provides content and graphics and/or repurposed Custom sponsored content. Additional lists available at incremental CPM. Costs quoted on demand.

NEW

SLETTER

SPECS2018 Advertising Rates & Information

MEDIA DESCRIPTION COST

SITE/NATIVEPost your supplied and labeled content adjacent to relevant editorial coverage

$5,000 per month

E-NEWSLETTERSThemed newsletter spotlights a product

category with your ads and supplied content

$3,500

EBOOKS

eBook provides informative, topic fo-cused ad/editorial package to promote

your content. Delivers highly targeted leads.

$3,900 for a 2 page spread

WEBINAR SERIES

Live one-hour webinar includes your 5 minutes to talk about your product/

solution. All registrant info is shared with sponsors.

$7,500

SPECS

SALES CONTACTVytas Urbonas, North AmericaPhone: 212-378-0400, x533 | Email: [email protected]

Pete Sembler, North AmericaPhone: (650) 238-0324 | Email: [email protected]

Michele Inderrieden, North America,Phone: (212) 378-0400 x.523 | Email: [email protected]

John Casey, North America, Phone: 212-378-0400, x512 | Email: [email protected]

Raffaella Calabrese, Europe,Phone: +39-02-7030-0310 | Email: [email protected]

Custom Marketing Solutions

REPRINTSOrdering reprints of articles that appear on the Creative Planet Network is an inexpensive and effective way to maximize your exposure in the market.

LIST RENTALReach highly responsive industry decision-makers. Demographic and purchasing authority selects are available. For more information, contract your sales rep today!

CUSTOM PUBLISHINGOur design team provides a full range of custom publishing services, including print and electronic newsletters, catalogs and advertorials.

For more information, or to reserve advertising space, contact your regional sales representatives

EDITORIAL CONTACTCristina Clapp, Editorial DirectorPhone: (310) 429-8484 | Email: [email protected]

Submission Instructions

MATERIAL INSTRUCTIONSMethod and Paper: Web offset, coated text and cover, perfect bound. Trim: 9” x 10 7/8” Bleed: No additional charge.Minimum size 1/2-page horizontal.

Send any hardcopy materials to:Caroline Freeland/NewBay Media5285 Shawnee Rd., Suite 100Alexandria, VA 22312Tel: 703-852-4610

Please make sure the advertiser’s name is included in the file name. When uploading ads to the ftp site, please notify your sales representative and provide a color proof.

WEB MECHANICAL SPECIFICATIONSSupplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified.

ELECTRONICALLY PROVIDED ADSOnly high-resolution Adobe PDF files are accepted. All electronic files must be accompanied by a laser proof. If a laser is not supplied, we cannot be responsible for reproduction quality. If a color proof is not supplied, we cannot be responsible for color reproduction quality.

FTP Information: Please visit newbayadportal.com for FTP instructions and to send files.

Additional Artwork: Any work done by publisher will be billed to advertiser or its agency.

net w ork 2018 media kit - cloud object storage · 2018 media kit. creative planet net w ork...

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