net303 a.2 policy_primer_muirg

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G.Muir October, 2013 NET303 Policy Primer

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Page 1: Net303 a.2 policy_primer_muirg

G.MuirOctober, 2013

NET303 Policy Primer

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Image courtesy of Google

Gmail is one of Google’s many products

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What is Gmail?

According to Gmail....

Gmail is more than just email. “You can start a video call with a friend, ping a colleague and write an email – all without leaving your inbox.”

“It’s always available wherever you are, from any device - desktop, laptop, phone or tablet.”

Reference: Google About page Image courtesy of Google

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Who uses Gmail?

Photo courtesy of Bryan Evans

Anyone can...As long as you are over 13 years old in Australia...

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Who uses Gmail?

- Gmail has over 425 million users

It is being used by;

- government agencies in 45 states in the USA

- 66 of the top 100 universities in USA

- and 5 million businesses worldwide have “gone Google”

Reference: TechCrunch

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Why would you use Gmail?

- It’s FREE and offers lots of storage!

- It helps you stay in touch with family and friends

- You can connect with Google Hangouts (video)

- You can access it anywhere on desktop, laptop, tablet and mobile

- It only takes a few minutes to set up

- 425 million other people have it... so, it must be OK! Right?

References Why Gmail,

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How to create a Gmail account in 3 easy steps

Screenshot taken September 15, 2013

1

2

Fill out a form with a few standard details such as your name, date of birth and location.

Agree to the Terms of Service and Privacy Policy. As well as a Personalisation policy.

Upload a photo

2

3

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But... what did I just agree to?

Photo courtesy of Nicholas Raymond

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But... what did I just agree to?

Screenshot taken September 15, 2013

Google uses colloquial, friendly language to make you feel at ease through the sign up process.

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But... what did I just agree to?

Reference https://www.google.com/intl/en/policies/terms/

Here are 6 “Policies and Principles”

under the microscope...

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Google Policies and Principles

Screenshot taken September 15, 2013

1 Changes to their policiesGoogle changes their policies without contacting you to let you know.

The Privacy Policy has changed 13 times since 1999, on average this is once a year, so updates occur quite frequently.

It is your responsibility to check the terms regularly and understand the legal jargon because when they are updated you have automatically agreed to them.

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Google Policies and Principles

Image courtesy of Brian Ford

2

\

Google and the companies they work with

have permission to re-produce, display and

modify content you attach to emails and send

via Gmail.

This includes your personal photos,

confidential business documents and any

creative works! So, essentially you own the

Intellectual Property Rights, but they can

“borrow” it.

Whilst they don’t actively monitor all content, if

they deem any of your content illegal (e.g.

through keyword algorithmic searches) they

can remove it and refuse to display it.

Your content

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Google Policies and Principles

Google can add and remove features and functionality of Gmail or discontinue the service altogether.

If they do, you could loose all of your personal contacts, emails and data and you can not hold Google responsible.

Image courtesy of Sparky

3 Loosing all of your contacts and data

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Google Policies and Principles

Google can terminate your account if they believe you are misusing their service. Misuse is not well defined, so therefore pretty subjective.

It can include;

- sending inappropriate content, such as material that is defamatory, abusive, fraudulent

- sharing intellectual property without the owner’s permission

- distributing spam

Image courtesy of Sparky

4 Account termination

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Google Policies and Principles

Your personal informationGoogle collects personal data on you such as such as your phone number, location and the content you like unless you go to their Policies page and “opt out of cookies”. This is hard to find to do and not promoted on their products.

They collect your data so they can advertise products and services that you are likely to be interested in. And because the ads are specifically targeted at you, they can charge a higher premium because you are more likely to be interested. So, your data is making them money!

5

Image courtesy of Vince Lamb

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Google Policies and Principles

Image courtesy of: epSOS.de

6 Spam You can opt of some email communication from Gmail, but not everything. So, Google can send you emails about what ever they like, when ever they like.

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Google Policies and Principles

The 5 million businesses that use Google services are responsible for ensuring their staff adhere to Google’s ever changing and complex policies.

If a business decides to take Google to court, they must pay for all Google’s legal expenses and financial loses. So, it is probably better not to go fight Google...

Image courtesy of Department for Business

7 Business use

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Do you still want a Gmail account?

Image courtesy of Teachers Learners

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References

This presentation is liscened under http://creativecommons.org/licenses/by-nc-sa/3.0/