Audience 3D from NetBase helps you extend your traditional marketing segmentation and reach new consumers. It enables you to better understand your audiences with a real-time view of segments, so you can create smarter marketing strategy, craft winning content, and target consumers with the right advertising. Audience 3D helps you answer questions such as:

WHAT ARE MY BEST CUSTOMERS

LIKE?

HOW DOES A SEGMENT FEEL

ABOUT MY BRAND OR COMPETITORS?

HOW CAN I REACH A VALUABLE SEGMENT?

Quickly tap into highly valued audiences with Instant Audience Segments. Select an audience segment organized into groups by their key characteristics. On the following pages are some of the Instant Audience Segments that you can access.

Instant Audience Segments

GeographyBenefits &Occasions

Interests & Influencers

Brand

Purchase Funnel

Behaviors,Attitudes &Personas

Life Stage & Demographic

Profiles

NETBASE AUDIENCE CATALOG

Benefits &Occasions

Interests & Influencers

Life Stage & Demographic

Profiles

Behaviors,Attitudes &Personas

Adapt brand messaging

towards their self-described

behaviors

Be there for your

audience during their milestones

Understand purchase behaviors

and drivers for smarter customer

acquisition

Know your audience’s interests and how

influencers affect them

■ Budget Conscious

■ The Pragmatics

■ Affluents

■ Executive Suites

■ Gadget Lovers

■ Thrill Seekers

■ Family Values

■ Food Conscious

■ Globetrotters

■ Commuters

■ Shopaholics

■ Suburbanites

■ City Living

■ Cinemaniacs

■ Online Shoppers

■ Green Living

■ Teens

■ Millennials

■ Generation X

■ Baby Boomers

■ College Students

■ Singles

■ Engaged

■ Home Purchase

■ Having a Baby

■ Hispanic

■ African American

■ Asian American

■ Working Moms

■ Single Moms

■ Young Families

■ Single Dads

■ Habitual Buyers

■ Occasional Buyers

■ New Buyers

■ Impulse Buyers

■ Just Purchased

■ Convenience Seekers

■ Status Seekers

■ Specialty Seekers

■ Quality Seekers

■ Deal Seekers

■ Professional Advancers

■ Customer Service

■ Guilty Pleasure

■ Feedback Providers

■ Brand Relationship

■ Competitor Relationship

■ Gamers

■ DIY-ers

■ Techies

■ Dog Lovers

■ Cat Lovers

■ Fitness Freaks

■ Biking Fans

■ Restaurant Goers

■ Foodies

■ Fashionistas

■ Lifestyle Influencers

■ Passion Influencers

■ Music Lovers

■ Cooking Afficionados

■ Mom Influencers

■ Vintage Lovers

Brand A�nities & Purchase

Funnel

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NetBase Solution, Inc

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Santa Clara, CA 95054

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NetBase is the social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation.

NetBase is recognized by analysts and customers as the leader in Social Analytics. NetBase was rated a category leader by Forrester in the “Forrester Wave: Enterprise Social Listening Platforms, Q1 2016” report. NetBase was also named a top rated social media management platform by software users on TrustRadius and a market leader by G2 Crowd.

Geography

Understand every stage of customer jour-

ney for your brand and

competitors

Evaluate feedback

from emerg-ing markets or existing store

locations

■ Followers

■ Advocates

■ Influencers

■ Micro Influencers

■ Detractors

■ Walmart Shoppers

■ Target Shoppers

■ Harley Diehards

■ Apple Fanatics

■ Beliebers

■ E-Shoppers

■ Awareness

■ Consideration

■ Purchase

■ First Use

■ Retention

■ United States

■ New York State

■ Je¤erson County

■ New York City

■ Europe

■ UK

■ West Midlands

■ London

■ France

■ Ile-de-France

■ Paris

■ Asia

■ Japan

■ Kanto Region

■ Tokyo

■ Latin America

■ Brazil

■ Southeast Region, Brazil

■ Sao Paulo

■ The Cosmopolitans

■ Multi-Culti Mosaic

■ Movers & Shakers

■ Bohemian Mix

■ Young Digerati

■ Urban Achievers

■ Suburban Living

■ Second City Elite

■ Brite Lites, Li’l City

■ Greenbelt Sports

■ Kid-Country USA

CLICK HERE TO SEE HOW AUDIENCE 3D CAN POWER YOUR BUSINESS