netology big data in sport

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КАК ПОСТОРОИТЬ ПРИЛОЖЕНИЕ В СФЕРЕ BIG DATA СЕРГЕЙ ПОДШИВАЛИН / ДИРЕКТОР ПО РАЗВИТИЮ МОБИЛЬНЫХ ПРОДУКТОВ RAMBLER & CO ПАВЕЛ ЛИСКИН / ВИЦЕ-ПРЕЗИДЕНТ ПО МЕЖДУНАРОДНОМУ РАЗВИТИЮ БИЗНЕСА КОМПАНИИ НОВЫЙ ДИСК И ОСНОВАТЕЛЬ ПРОЕКТА ROSTER

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Page 1: Netology Big Data in Sport

КАК ПОСТОРОИТЬ

ПРИЛОЖЕНИЕ

В СФЕРЕ BIG DATA

СЕРГЕЙ ПОДШИВАЛИН / ДИРЕКТОР ПО РАЗВИТИЮ МОБИЛЬНЫХ ПРОДУКТОВ RAMBLER & CO

ПАВЕЛ ЛИСКИН / ВИЦЕ-ПРЕЗИДЕНТ ПО МЕЖДУНАРОДНОМУ РАЗВИТИЮ БИЗНЕСА КОМПАНИИ НОВЫЙ ДИСК И ОСНОВАТЕЛЬ ПРОЕКТА ROSTER

Page 2: Netology Big Data in Sport

2.5 quintillion bytes of data per day

Page 3: Netology Big Data in Sport

Theory without data is groundless, but data without theory is just uninterpretable

Immanuel Kant

Page 4: Netology Big Data in Sport

OAKLAND A'S VS NEW YORK YANKEES$40 MLN VS $140MLNBOTH IN PLAYOFFS 2002 AND 2003

Page 5: Netology Big Data in Sport

CREATING DATA IS ONLY THE BEGINNING OF THE DATA LIFECYCLE

Page 6: Netology Big Data in Sport

VOLUMEVELOCITYVARIETY

Page 7: Netology Big Data in Sport

MIT SLOAN SPORTS ANALYTICS CONFERENCE IN BOSTON

THE SPORTS ANALYTICS INNOVATION SUMMIT IN LONDON

Page 8: Netology Big Data in Sport

Collect - Analyze - Build a funnelMake sports safer ($)The better you know fans, the better you can cater them ($$)Synthesize data to make split-second decisions ($$$)

Page 9: Netology Big Data in Sport

$710 MILLION FOR THREE FITNESS APP COMPANIES

Page 10: Netology Big Data in Sport

One out of every five people in the U.S. are in the UA network57 percent of registered users are in the U.S.72 million women are registered on the UA platform300 engineers working on UA's digital strategy

Page 11: Netology Big Data in Sport

Don't forget to sell shirts and shoes!

Kevin Plank, CEO Under Armour

Page 12: Netology Big Data in Sport

Wearable devices reduce rugby injuryAthletes respond more emphatically to humansBig Data is to inform the sport industry, not dictate to it

Page 13: Netology Big Data in Sport

СЕРГЕЙ ПОДШИВАЛИНПАВЕЛ ЛИСКИН

Спасибо за внимание!

www.roster.moscow/ sergey.podshivalin pavel.liskin