netrepreneur, the new breed of entrepreneurs
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Reinventarea
Antreprenorului
Online
NETREPRENEUR
sau
Moldova ICT Summit, 18 mai 2011
Marius Ghenea
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Agenda
Despre antreprenoriat
Noua specie de antreprenor
Finantarea unui start-up online
Activitati antreprenoriale sociale
Profil personal
Lansarea cartii “Antreprenoriat”
Q&A, Sesiune de autografe
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ANTREPRENORIAT,
DEFINITII “Antreprenorul este intermediarul
dintre capital si forta de munca”
Richard Cantillon
“Un antreprenor este o persoana care
doreste si poate sa converteasca o
idee noua sau o inventie intr-o afacere
de succes”
Joseph Schumpeter
“Un antreprenor este o persoana
care detine o noua afacere,
intreprindere sau idee si isi asuma
o responsabilitate semnificativa
pentru riscurile inerente acesteia”
Wikipedia.org
“Un antreprenor este acea persoana
care se uita la o problema si o vede ca
pe o oportunitate, iar apoi actioneaza
asupra sa!”
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Antreprenor = Business Leader
Viziune entuziasta
Cunoasterea
pietei
Perseverenta si
determinare
Charisma si
persuasiune
Responsabilitate
Decision-maker
Gandire pozitiva
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“e” and “i” are beautiful!
Paradigma de business e in
schimbare
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Schimbarea abordarii strategice
Modelul traditional,
piramidal, incepe de sus! Abordarea “stretch” incepe
de oriunde...
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Business nou, antreprenori noi
Antreprenorii din anii „70 si „80... Microsoft: Bill Gates, Harvard drop-out Apple: Steve Jobs, Reed College drop-out Oracle: Larry Ellison, two-times Illinois drop-out Dell: Michael Dell, Austin University drop-out Noua scoiala de antreprenori din anii ‟90 si in continuare... Google: Sergey Brin, Master’s Degree, Stanford! Google: Larry Page, Master’s Degree, Stanford! Amazon: Jeff Bezos, Phi Beta Kappa, Princeton! eBay: Pierre Omydiar, CS major, Tufts University! Yahoo: Jerry Yang, Master’s Degree, Stanford! Yahoo: David Filo, Master’s Degree, Stanford!
Mitul miliardarului fara scoala este spulberat!
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“The Netrepreneur!”
And the winner is...
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Antreprenor care identifica si incearca sa utilizeze oportunitatea specifica
din domeniul online, creand noi afaceri prin inovatie pe Internet
The Netrepreneur
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Netreprenori celebri:
Jerry Yang & David Filo (Yahoo)
Serghei Brin & Larry Page (Google)
Steve Chen si Chad Hurley (YouTube)
The Netrepreneur
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Do they all come in pairs?
Sunt toate aceste modele de
succes legate de echipe de
antreprenori?
The Netrepreneur(s)
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The Netrepreneurs: let’s tweet!
Jack Dorsey, Biz Stone and Evan Williams –
the toast of Silicon Valley!
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The Netrepreneurs: let’s tweet! Jack Dorsey, Biz Stone and Evan Williams –
the toast of Silicon Valley!
Jack Dorsey: ales in topul TR35 al celor mai
importanti inovatori tehnologici cu varsta sub 35
ani (acum are 36); “arhitectul software” al Twitter;
platforma a fost conceputa in 2 saptamani
Biz Stone: a contribuit la dezvoltarea mai multor
business-uri pe Internet, printre care Odeo,
Blogger, Xanga; a publicat carti despre social-
media cum ar fi “Who let the blogs out”
Evan Williams: 37 ani, este cel care a “inventat”
termenul de “blogger”; a facut parte si din echipa
Google si a fondat mai multe afaceri online, fiind
un cunosct serial-entrepreneur
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Mizeaza pe o crestere foarte
semnificativa a valorii afacerii
imediat dupa start-up, apoi exit
The Netrepreneurs
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The Netrepreneurs
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De obicei tineri, informali,
anti-sistem
The Netrepreneurs
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Rolul ideii pentru netreprenori
Cat valoreaza?
Trebuie sa fie unica?
Ce se intampla daca
o spun?
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Idei la comanda
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Metode structurate de a genera
idei valoroase
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Metode de a
genera idei Focus groups
Brainstorming
Brainwriting
Reverse Brainstorming!
Problem Inventory Analysis
Gordon Method
Checklist Method
Free Association
Forced Relationships
Attribute Listing
Collective Notebook Method
Big Dream Approach
Parameter Analysis
Etc.etc.
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Atentie la capcana “si eu”!
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Mergi pe val!
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Identificarea oportunitatii
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Educatie...
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Experienta...
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Networking...
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Intuiţie!
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Cel mai important document pentru
antreprenori la orice nivel al afacerii!
Planul de afaceri
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Strategii de exit antreprenoriale
Pentru orice start, exista un finish!
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OPORTUNITATEA A
NT
RE
PR
EN
OR
UL
SANSA A
TIT
UD
INE
A
Ingredientele succesului
antreprenorial online
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Finantarea unui
start-up online
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Finantarea cresterii
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Atingerea tractiunii
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Punctul de break-even
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Resurse proprii
Bootstrapping
3P
Business-Angels
Venture Capital
Fonduri/granturi
(IPO)
Finantarea unui start-up online
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Bootstrapping, cele 10 porunci
1. Porneste de acasa!
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Bootstrapping, cele 10 porunci
2. Fa bartere!
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Bootstrapping, cele 10 porunci
3. Functie, NU forma !
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Bootstrapping, cele 10 porunci
4. Voluntari si interni.
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Bootstrapping, cele 10 porunci
5. Foloseste Internetul!
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Bootstrapping, cele 10 porunci
6. Incaseaza avansuri!
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Bootstrapping, cele 10 porunci
7. WOM (word-of-mouth)
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Bootstrapping, cele 10 porunci
8. Incepe de jos...
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Bootstrapping, cele 10 porunci
9. Repede pe piata!
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Bootstrapping, cele 10 porunci
10. Cash-flow, NU profit!
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Bootstrapping, sumar
Porneste de acasa!
Fa bartere!
Functie, NU forma!
Voluntari si Interni
Foloseste Internetul!
Incaseaza avansuri
WOM
Incepe de jos
Repede pe piata!
Cash-flow, NU profit!
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Arena Leilor e un examplu interesant de investitii BA
Finantare business-angel pentru start-up
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Alegeti partenerul business-angel potrivit: match-making!
Finantare business-angel pentru start-up
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expertiza
realizari specifice
reputatia
commitment
pasiune
chimie
Ce conteaza pentru ei?
Finantare business-angel pentru start-up
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Diferente de intelegere
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Alegerea echipei nepotrivite (partenerii de afaceri si/sau echipa de
oameni cheie initiala)
Intrarea intr-un segment de business fara oportunitati (piata prea mica,
intrare prea devreme, piata in scadere, sau dimpotriva prea competitiva si cu
bariere de intrare prea mari sau cu alte constrangeri majore)
Procrastinarea: evitarea sau amanarea deciziilor importante (in speranta
ca va gasi solutii mai bune ulterior, ceea ce din pacate, de multe ori duce la
“inghetarea” completa a business-ului)
Ignorarea rezultatelor pe care deciziile si actiunile sale le au asupra
companiei ( la inceput, este vital sa masori totul in sistemul “trial and error”
iar in lipsa unei masuratori, nu ai cum sa inveti nici din greseli, nici din
lucrurile pe care le faci bine)
Convingerea ca sansa nu are niciun rol!
Cele cinci greseli antreprenoriale
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Activitati de dezvoltare
antreprenoriala
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sau Google search sau Twitter: @marius_ghenea
Profil: www.ghenea.ro
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Cursuri de
antreprenoriat
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LANSAREA
CARTII
“ANTREPRENORIAT”
IN
MOLDOVA
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“Marius este unul din liderii primei
generatii de antreprenori romani
vizionari; cartea sa va ajuta la crearea
altor astfel de lideri. Este o lectura
OBLIGATORIE”
Kenneth P. MORSE, Antreprenor in
serie si angel investor (SUA)
“Salut efortul depus in scrierea
acestei carti practice de referinta,
care ii va ajuta pe multi romani sa
aleaga calea antreprenoriatului – o
cale dificila, dar cu multe satisfactii.”
William K. Aulet, Senior Lecturer si
Director, MIT Entrepreneurship
Center (SUA)
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“Sunt incantat sa vad ca un prieten “leu”
din Romania crede la fel ca mine ca
antreprenoriatul poate fi predat si trebuie
sa fie invatat. Cartea lui Marius – prima
carte despre antreprenoriat scrisa de un
antreprenor roman – este un reper in
acest sens.”
Doug Richard – Fondator, School for
Startups (UK)
“Stiinta antreprenoriatului de succes are
acum un manual, complet, indispensabil si
nimeni altcineva n-ar fi fost mai in masura
sa ni-l ofere decat Marius Ghenea!”
Mihaela Nicola, CEO, The Group
“In sfarsit apare prima carte despre
antreprenoriat din Romania scrisa de un
antreprenor roman! Un must read!”
Radu Georgescu, President, GECAD
Group
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Turneu national de lansare
Bucuresti
Cluj
Iasi
Timisoara
Craiova
Ploiesti
Chisinau
Brasov
Sibiu
etc.
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Va multumesc!