nett / lunchnlearn webinar "twitter for business" director's cut
DESCRIPTION
This is the full unedited powerpoint presentation from the LunchnLearn webinar hosted on July 7th on "Using Twitter to gain a competitive advantage". It achieved a record number of attendees and prompted lots of discussion, so thought people might benefit from seeing the full set of slides that time prevented me from showing.TRANSCRIPT
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Using Twitter to gain a competitive advantage
Wednesday 8th July 2009
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Copyright 2009. This document is produced by Nett.
Why Twitter?
• Surely it’s a waste of time?
• Isn’t social media just a young person’s fad?
• How can I generate sales or leads?
• How do I read and respond to everything?
• How do I measure the results?
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Copyright 2009. This document is produced by Nett.
Why Twitter?
• Astronomical growth (year on year 517.9%)
Courtesy Hitwise Australia
www.hitwise.com.au
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Copyright 2009. This document is produced by Nett and Netregistry.
Why Twitter?
• Over 60% of Twitter users aged 35+
• Over 55s are the biggest users
Courtesy Hitwise Australia
www.hitwise.com.au
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Copyright 2009. This document is produced by Nett.
Why Twitter?
• It’s where the customer decision process starts
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Copyright 2009. This document is produced by Nett.
Why Twitter?
• It’s where the customer decision process starts
![Page 7: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/7.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• It’s where the customer decision process starts
![Page 8: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/8.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• It’s where the customer decision process starts
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Copyright 2009. This document is produced by Nett.
How much influence do they have?
• @Trib – followed by over 4000 people
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Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
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Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 12: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/12.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 13: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/13.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 14: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/14.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 15: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/15.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 16: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/16.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 17: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/17.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 18: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/18.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 19: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/19.jpg)
Copyright 2009. This document is produced by Nett.
Why Twitter?
• Have the sales conversation right there on Twitter
• Don’t force the user to contact you through another channel
![Page 20: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/20.jpg)
Copyright 2009. This document is produced by Nett.
Customer / business focus
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Copyright 2009. This document is produced by Nett.
Customer / business focus
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Copyright 2009. This document is produced by Nett.
Customer / business focus
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Copyright 2009. This document is produced by Nett.
Customer / business focus
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Copyright 2009. This document is produced by Nett.
The business goal
• What is your goal?
How can my business use Twitter to increase sales, brand awareness and
reach a wider audience?
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Copyright 2009. This document is produced by Nett.
The business goal
• What is your goal?
How can my business use Twitter to increase sales, brand awareness and
reach a wider audience?
![Page 26: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/26.jpg)
Copyright 2009. This document is produced by Nett.
The business goal
• What is your goal?
How can my business help my target audience achieve their goals?
![Page 27: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/27.jpg)
• Why would your target audience want your product?» What goal will they achieve with your product?» When are customers interested in your product or service?» What related topics are they interested in?
Copyright 2009. This document is produced by Nett.
The business goal
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• Tweetdeck
Copyright 2009. This document is produced by Nett.
Twitter Tools
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• Tweetdeck» Notifies
Copyright 2009. This document is produced by Nett.
Twitter Tools
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» Displays
• Tweetdeck» Notifies
Copyright 2009. This document is produced by Nett.
Twitter Tools
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» Displays
• Tweetdeck
» Filters
» Notifies
Copyright 2009. This document is produced by Nett.
Twitter Tools
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» Displays
• Tweetdeck
» Filters
» Notifies
Copyright 2009. This document is produced by Nett.
Twitter Tools
» Searches
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» Search bios
• Tweepsearch
Copyright 2009. This document is produced by Nett.
Twitter Tools
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» Find your audience» Search bios
• Tweepsearch
Copyright 2009. This document is produced by Nett.
Twitter Tools
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» Find your audience» Search bios
• Tweepsearch
» Follow!
Copyright 2009. This document is produced by Nett.
Twitter Tools
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» Find your audience» Search bios
• Tweepsearch
» Follow!
Copyright 2009. This document is produced by Nett.
Twitter Tools
![Page 37: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/37.jpg)
• Tweetmeme
Copyright 2009. This document is produced by Nett.
Twitter Tools
![Page 38: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/38.jpg)
• Tweetmeme» Install on pages
Copyright 2009. This document is produced by Nett.
Twitter Tools
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• Tweetmeme» Install on pages» Easy submission
Copyright 2009. This document is produced by Nett.
Twitter Tools
![Page 40: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/40.jpg)
• Tweetmeme» Install on pages» Easy submission» Share content
Copyright 2009. This document is produced by Nett.
Twitter Tools
![Page 41: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/41.jpg)
• Nowww.com.au
Copyright 2009. This document is produced by Nett.
Twitter Tools
![Page 42: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/42.jpg)
• Nowww.com.au
Copyright 2009. This document is produced by Nett.
Twitter Tools
• Tweetbeep.com
![Page 43: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/43.jpg)
• Nowww.com.au
Copyright 2009. This document is produced by Nett.
Twitter Tools
• Tweetbeep.com
• Twitterfeed.com
![Page 44: Nett / LunchnLearn webinar "Twitter for Business" Director's Cut](https://reader035.vdocuments.net/reader035/viewer/2022062616/54b456574a7959ab4e8b4742/html5/thumbnails/44.jpg)
Twitter Dos and Don’ts
• Don’t spam, preach or broadcast
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Twitter Dos and Don’ts
• Do be friendly and helpful
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Twitter Dos and Don’ts
• Don’t lurk, waiting for people to flock to you
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Twitter Dos and Don’ts
• Do actively follow people in your target group and engage with them.
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Twitter Dos and Don’ts
• Do share relevant content.
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Copyright 2009. This document is produced by Nett.
Measuring Twitter
• Twitter is not about instant financial ROI!!!!!
• It is not an advertising medium but an engagement one
• It is a networking party where you can meet and befriend hundreds of potential customers
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Copyright 2009. This document is produced by Nett.
Measuring Twitter
• Track positive versus negative mentions – are positive mentions increasing?
• Track influence – how many people respond or retweet what you say?
• Track clicks – are people clicking on the links you share?
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Copyright 2009. This document is produced by Nett.
Measuring Twitter
• Stick at it!
• Genuine benefits can take months!
• Stay consistent
• Tweet regularly
• Tweet positively!
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Copyright 2009. This document is produced by Nett.
Shameless plug!
• Follow me - ;-)
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