netvibes overview 09
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Netvibes Overview
2009
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Our mission
Who we are and what we do
Netvibes widget marketing products
Welcome to Netvibes
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“Netvibes ensures long-term consumer engagement for brands,marketers and publishers with widget marketing solutions that placebrands directly at the center of consumers’ daily digital lives.”
From widgets, relationships.
Mission Statement
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Netvibes 40 employees 3 years old 2 offices: Paris and San Francisco #1 award-winning widget &
startpage platform
Our Widget Ecosystem 500,000,000 widgets served per month 175,000 universal widgets 15,000 publishers & developers 1000+ official brand & content partners 115 countries 80 languages
Who we are
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Netvibes is the industry’s leading: consumer startpage widget marketing platform
We are the only widget platform that offers:
Guaranteed widget distribution on Netvibes.com, the Web’s most awardedstartpage community
Fully customized microsite for your brand with all the features and 175,000+widgets on Netvibes.com
Automatic cross-platform widget compatibility across all major platforms,including iGoogle, Win/Mac desktops & mobile devices
What we do
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Widgets are portable properties that integrate into the dailydigital lives of consumers
Too costly and complicated to develop on growing number ofplatforms and devices
Solution: Netvibes Widget Platform (UWA) lets youcode once and run everywhere. Immediately.
Universal Widgets:Your brand, everywhere
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Netvibes.com, THE Consumer Startpage
Big Audience. Millions of users in 115 countries and80 languages
Super-Personalized. Simply the most customizablestartpage with open design themes and the Web’slargest widget collection
Universal Widgets. Compatible with all majorplatforms, including iGoogle, Windows Live, Mac/PCdesktops and the iPhone
Brand Agnostic. No ads, logos or forced search bars
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Fully customized website foryour brand – featuring all thebenefits of Netvibes.com
Extend product campaigns intolifelong online relationships
Web’s largest widgetcollection, built-in
Ensures widget distributiondirectly within Netvibes.com
Easy Cost Per Install (CPI) model6x ROI in long-term exposurevs. online display ads
9 month average engagementlifecycle
Sponsored widget placement Microsite Publishing
Corporate & consumer audience
Netvibes connects brandswith consumer audiences
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Netvibes WidgetDistribution ensures ROI
Cost Per Install. CPI model is purely performance based. You payonly for actual widget installations. You decide the good balancebetween your marketing goals and your budget. No more randomlyinefficient results!
Longtime value. Netvibes widgets deliver more than 21 hours oftargeted exposure per install over a 9 months average lifespan.
ROI Analytics. Go beyond impressions and track actual usage.Netvibes Campaign Manager or your own analytic tool allow you tomonitor your widget activity.
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Complete Customer Engagement lifecycle. Widgetsinstallation fills in the day-to-day gaps between CPM (awareness)and CPC (complete actions and sales) campaigns to help youcomplete the entire customer engagement lifecycle.
Offer the best exposure ROI per marketing dollar. Commonmetric is not only clicks, but also exposure which is time perimpression. The best lifetime value of online marketing tools.
Capturing mindshare and building brand equity. Involvementand implication generated by your widget installation guaranteesa long time value brand awareness
Marketing benefits of Widgets
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Get the right answer withNetvibes Widget Distribution
Widget engagement emphasizes the "4 I's" rule!Involvement, Interaction, Intimacy, Influence
Get the perfect marketing mix. Netvibes widgets distributionimproves your online marketing mix by filling in the big gap andendlessly recurring costs between CPM and CPC.
Get the perfect audience. Netvibes Cost-per-Install modelguarantees actual opt-in usage by dedicated audience
Get the perfect and durable relationship. Ensure recurringengagement of your widgets by directly inserting them withinNetvibes.com, the leading personal environment used by millionseveryday.
Get the right place, the first. Ensure maximum exposure bybeing promoted at the top of the Netvibes Ecosystem, theWeb's largest universal widget directory
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Widget Marketing ROI (Media)
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Widget Marketing ROI (Media)
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Widget Marketing ROI (Commerce)
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Widget Marketing ROI (Commerce)
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Widget Marketing ROI (Commerce)
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Widget Marketing ROI (Commerce)
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Take advantage of your widelydistributed widget to monetize it:
Entire Sponsoring (design) Pre-Roll video Ads Banners Sponsored links Email acquisitions…
Your widget becomes a Mediaby itself within the personalizedportfolio of each of your user
Monetize your widget
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Premium Universes are branded startpages that provide a personalized entryway to the web
Be the center of your user’s digital life.Seamlessly integrated within your website
Be a part of your user’s entire web, fromGoogle to Hotmail, Facebook, YouTube,news, weather and more
Retain all revenue from ads and paidcontent, keep traffic and full control overuser navigation. Zero programming,instant content management
Microsite Premium Universe:Netvibes at your look and feel
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Provides an integratedsocial network for yourbrand
Become a visible part ofyour user’s public timelineon the web
Invitation andrecommendation tools allowusers to instantly share yourcontent with all their friendsacross the most popularplatforms and networks
Microsite Premium Universe:Daily social interaction
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Microsite (media)mon.figaro.fr
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Microsite (media)itv2
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Microsite (media)Il Sole
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Microsite (Marketing Services)Urban Guide - Nissan
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Microsite (corporate)The daily influence
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Microsite (NPO & institutions)BiblioCNRS
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Microsite (NPO & institutions)Médecins sans frontières
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Microsite (portal)My Alot
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Microsite (portal)my.numericable.fr
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Single Sign On (SSO)SSO is an option linking the customer site sign on with its Premium Universe sign on. An immediate benefitis for the customer's user to have access to his/her Premium Universe on every machine, everywherewithout having to register on netvibes.
Custom Widget CategoryCustom Widget Category is for customers who want to have their own category of widget within the AddContent menu. The customer will have to register his/her widgets to the ecosystem using the PU accountcredentials. All widgets registered by this account will appear in the Custom Widget Category. This Customcategory appears at the second position in the menu, underneath "Featured" and above "News". Note:Changing the name of the tag once in production is charged 3 hours (see Custom works)
Widget Black ListThe Widget Black List is for customers who don't want to see a competitor been offered within the AddContent or as a Sponsored widget. The Black list is a list of forbidden widget IDs as entered in theecosystem. The number of forbidden IDs terms is limited to 50.
Additional customization featuresfor microsite
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Netvibes for enterprise (NFE)Mon Rambler
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Netvibes widgetMarketing solutions works for
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Thank YouLearn more about Netvibes Sponsored Placement and
Microsites Publishing at: http://business.netvibes.com
Americas(USA, Canada and Latin America)
840 Battery StreetSan Francisco, CA 94111
EMEA(Europe, Middle East and Africa)
38, rue du SentierParis - 75002