netwerk023 20080916
DESCRIPTION
TRANSCRIPT
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Mobile Marketing16 september 2008
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Programma
19.00 uur - Opening en aankondiging Marktplein DM (John Meulemans)
19.10 uur - Mobile Marketing: Tijd voor integratie! (Jeroen van Glabbeek)
19.40 uur - GNR8 Projectteam: Tvents > Crossmediale verslaglegging
20.00 uur - Borrel
21.30 uur - Einde
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Marktplein DM• 5e Editie: Urbanology productie• 30 en 31 oktober 2008 in Maastricht• Direct Marketing oorsprong • Marketing on the Move
– Praktische kant van trends (Youtube, Twitter, Hyves)– Merken aan het woord– Dialoog & respons– Netwerken
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Donderdag 30 oktober 2008• BzzAgent – Word of Mouth Marketing - Dave Dugan, Senior Vice President Strategy & Partnerships• ANWB ism the people’s valley met een spraakmakende jongerencase • Hyves – Yme Bosma – Toekomst van Social Media• Obama: President 2.0 – Kirsten Verdel (live vanuit Washington)• Dell – Crowdsourcing – Jeroen Verdonk• Keynote – Forrester over The Groundswell – Mary Beth Kemp
Vrijdag 31 oktober 2008• Wunderloop – Behavorial Targeting – Torsten Ahlers, CEO Wunderloop• WebTrends – Future of Search• DDMA – Privacy Update• Mobile Marketing Update• Affiliate Marketing Update• Amazon.com – Werner Vogels – De e-commerce motor: recommendations & personalisation
Sprekers
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Mobile Marketing: Tijd voor integratie!
Jeroen van Glabbeek
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Mobile marketing: tijd voor integratie!
Jeroen van Glabbeek
Netwerk023
16 september 2008
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Jeroen van Glabbeek
Trendwatcher mobiele technologie
CEO van CM(ClubMessage Benelux,
CM Technology & CM Telecom)
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1980-2020
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Tot 2000
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2000-2008
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2000-2008
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2000-2008
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2008 - 2010
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Vanaf 2010
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Mobile Marketing Framework
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Mobile Marketing Framework
Branches
Doelen
Cross-media
Communicatietools
Ontwikkelingen & Trends
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Branches
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Doelen
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Cross-media
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Communicatietools
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Ontwikkelingen & Trends
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Tijd voor integratie!
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www.jeroenvanglabbeek.nl
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GNR8: Tvents
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Over TVents
•Creativiteit
•Innovatie
•Media
Student Generated Media
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Positie GNR8
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Hoe dan?
• Hoofdredactie AV
• Webmaster & Live Uitzending
• Techniek & Web 2.0
• Marketing, Communicatie en Distributie
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Borreltijd